Hi, I’m Astria Kusuma Dewi, a brand & digital designer based in Bali with 3+ years of experience crafting cohesive visual identities for lifestyle, F&B, hospitality, travel, and fitness brands. I thrive on helping brands tell their stories through strong branding systems, photography, and engaging content. I’ve worked in in-house, remote, and freelance settings, delivering consistent visuals across digital, print, and social touchpoints. I’m passionate about brand consistency, visual storytelling, and designing experiences that connect with people. When I’m not designing, I explore photography and motion content for portfolio and client projects. Let’s build a compelling brand identity together.…

Astria Kusuma Dewi

Hi, I’m Astria Kusuma Dewi, a brand & digital designer based in Bali with 3+ years of experience crafting cohesive visual identities for lifestyle, F&B, hospitality, travel, and fitness brands. I thrive on helping brands tell their stories through strong branding systems, photography, and engaging content. I’ve worked in in-house, remote, and freelance settings, delivering consistent visuals across digital, print, and social touchpoints. I’m passionate about brand consistency, visual storytelling, and designing experiences that connect with people. When I’m not designing, I explore photography and motion content for portfolio and client projects. Let’s build a compelling brand identity together.…

Available to hire

Hi, I’m Astria Kusuma Dewi, a brand & digital designer based in Bali with 3+ years of experience crafting cohesive visual identities for lifestyle, F&B, hospitality, travel, and fitness brands. I thrive on helping brands tell their stories through strong branding systems, photography, and engaging content. I’ve worked in in-house, remote, and freelance settings, delivering consistent visuals across digital, print, and social touchpoints.
I’m passionate about brand consistency, visual storytelling, and designing experiences that connect with people. When I’m not designing, I explore photography and motion content for portfolio and client projects. Let’s build a compelling brand identity together.

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Skills

Experience Level

Language

Indonesian
Fluent
English
Advanced

Work Experience

Brand & Digital Designer at Astra Kusuma Dewi (Self-employed)
August 1, 2022 - February 1, 2024
Brand identity & visual direction; designed digital, social, and marketing visuals; built cohesive visual identities across platforms; produced promotional materials ensuring brand consistency.
Visual Branding & Content Specialist at NAM Design Lab
February 1, 2024 - December 1, 2024
Redesigned logos and developed visual identity systems for client brands; designed digital and marketing assets while maintaining brand consistency; produced photo and video content supporting brand storytelling.
Graphic Designer & Content Creator at Freelance
November 1, 2023 - December 1, 2025
Designed brand identities and visual systems for jewelry, F&B, architecture, and travel brands; created digital assets and content for architecture, automotive, travel, and hospitality clients; produced visual content including static designs, photography, video, and motion assets.
Brand Designer at Nude Cafe Bali
April 1, 2025 - December 1, 2025
Managed and executed the brand’s visual identity across digital, print, and in-store touchpoints; designed graphic assets including menus, print materials, and mural applications; produced photo and video content aligned with the brand’s lifestyle and community tone.
Content Creator at Nude Cafe Bali
April 1, 2025 - December 1, 2025
Managed and executed the brand’s visual identity across digital, print, and in-store touchpoints. Designed graphic assets including menus, print materials, and mural applications. Produced photo and video content aligned with the brand’s lifestyle and community tone.
Visual Branding & Content Specialist at Direstorasi
August 1, 2022 - February 1, 2024
Developed the company’s brand identity and visual direction. Designed digital, social, and marketing visuals aligned with the brand. Created promotional materials ensuring visual consistency across platforms.
Brand & Digital Designer at Cafe Bali
April 2, 2025 - December 2, 2025
Managed and executed the brand’s visual identity across digital, print, and in-store touchpoints. Designed graphic assets including menus, print materials, and mural applications. Produced photo and video content aligned with the brand’s lifestyle and community tone.
Graphic Designer & Content Creator at Freelance (Hermosa, Yes fitness, The Capricorn, Oasis salad&more)
November 1, 2023 - December 31, 2025
Designed brand identities and visual systems for jewelry, F&B, architecture, and travel brands. Created digital assets and content for architecture, automotive, travel, and hospitality clients. Produced visual content including static designs, photography, video, and motion assets.
Brand Identity & Visual Direction at DiRESTORAS
August 2, 2022 - February 2, 2024
Developed the company’s brand identity and visual direction. Designed digital, social, and marketing visuals aligned with the brand. Created promotional materials ensuring visual consistency across platforms.

Education

Bachelor's degree in Records and Archives Management at University of Indonesia
January 1, 2019 - January 1, 2022
High School Diploma (Social Science) at SMA Negeri 42 Jakarta
January 1, 2016 - January 1, 2019
Associate's degree at Universitas Indonesia
January 1, 2019 - January 1, 2022
Senior High School at SMA Negeri 42 Jakarta
January 1, 2016 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Travel & Hospitality, Retail, Professional Services, Media & Entertainment, Other, Gaming, Real Estate & Construction

Skills

Experience Level