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Hi there! I'm Astrid Regina Lai, a multi-faceted digital support professional with a proven ability to streamline e-commerce operations, plan and execute digital marketing campaigns, and manage social media. Since 2022 I've been working remotely across Shopify-based fronts, building email/SMS flows in Klaviyo and Attentive, and coordinating content publishing via Meta Business Suite, all while optimizing internal workflows. I thrive in fast-paced, tech-fluent environments and love turning data into decisive actions. I enjoy organizing calendars, automating routine tasks, and collaborating with teams to scale growth—delivering friendly, proactive support and clear communication along the way.…Hi there! I'm Astrid Regina Lai, a multi-faceted digital support professional with a proven ability to streamline e-commerce operations, plan and execute digital marketing campaigns, and manage social media. Since 2022 I've been working remotely across Shopify-based fronts, building email/SMS flows in Klaviyo and Attentive, and coordinating content publishing via Meta Business Suite, all while optimizing internal workflows. I thrive in fast-paced, tech-fluent environments and love turning data into decisive actions. I enjoy organizing calendars, automating routine tasks, and collaborating with teams to scale growth—delivering friendly, proactive support and clear communication along the way.

Astrid Regina Lai

Social Media Manager, Content Creator, Marketing Strategist, +6

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Hi there! I'm Astrid Regina Lai, a multi-faceted digital support professional with a proven ability to streamline e-commerce operations, plan and execute digital marketing campaigns, and manage social media. Since 2022 I've been working remotely across Shopify-based fronts, building email/SMS flows in Klaviyo and Attentive, and coordinating content publishing via Meta Business Suite, all while optimizing internal workflows. I thrive in fast-paced, tech-fluent environments and love turning data into decisive actions. I enjoy organizing calendars, automating routine tasks, and collaborating with teams to scale growth—delivering friendly, proactive support and clear communication along the way.…Hi there! I'm Astrid Regina Lai, a multi-faceted digital support professional with a proven ability to streamline e-commerce operations, plan and execute digital marketing campaigns, and manage social media. Since 2022 I've been working remotely across Shopify-based fronts, building email/SMS flows in Klaviyo and Attentive, and coordinating content publishing via Meta Business Suite, all while optimizing internal workflows. I thrive in fast-paced, tech-fluent environments and love turning data into decisive actions. I enjoy organizing calendars, automating routine tasks, and collaborating with teams to scale growth—delivering friendly, proactive support and clear communication along the way.

Available to hire

Hi there! I’m Astrid Regina Lai, a multi-faceted digital support professional with a proven ability to streamline e-commerce operations, plan and execute digital marketing campaigns, and manage social media. Since 2022 I’ve been working remotely across Shopify-based fronts, building email/SMS flows in Klaviyo and Attentive, and coordinating content publishing via Meta Business Suite, all while optimizing internal workflows. I thrive in fast-paced, tech-fluent environments and love turning data into decisive actions.

I enjoy organizing calendars, automating routine tasks, and collaborating with teams to scale growth—delivering friendly, proactive support and clear communication along the way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Restaurant Supervisor at Ibis Singapore Novena

January 1, 2016 - January 1, 2021

Oversaw daily restaurant operations, managed frontline staff, ensured guest satisfaction and service quality, and supported training and inventory control.

Assistant Manager at Paris Baguette Café Singapore

January 1, 2014 - January 1, 2016

Led store operations, supervised staff, improved service standards and customer experience.

Assistant Manager at The Orange Thimble Café

January 1, 2013 - January 1, 2013

Supported daily operations, scheduling, and team coordination to deliver high-quality service.

Operations Supervisor at Hard Rock Café Singapore

January 1, 2010 - January 1, 2013

Managed operational workflows, staff scheduling, and guest experiences; implemented SOPs to maintain service standards.

Senior Barista at Starbucks Philippines

January 1, 2009 - January 1, 2010

Handled customer service, beverage preparation and training junior staff; contributed to store performance.

Ecommerce Specialist / Email Marketer at Swank A Posh LLC

August 1, 2023 - December 1, 2025

Manage 3 Shopify websites and Tapcart mobile app daily to ensure performance, content updates, and marketing alignment. Lead email/SMS strategy via Klaviyo, Attentive, and Postscript to grow list and boost LTV. Configure product recommendation tools like Nosto to support personalization and AOV. Build landing pages and coordinate with marketing calendar to align campaign rollouts.

Social Media Marketing Manager at Armstrong International Media & Perfect Fit Training and Nutrition

April 1, 2023 - August 1, 2023

Managed social content scheduling, email outreach, and basic funnel structure via GoHighLevel and Buffer. Maintained Wix website and ensured plugins were operational.

Freelance Content Writer at T3 Media Matters, USA

February 1, 2023 - May 1, 2023

Wrote weekly prayer articles and created branded graphics for a US-based church audience.

Virtual Assistant / Social Media Expert (Freelance) at Perfect Fit Training and Nutrition

June 1, 2022 - November 1, 2022

Assisted with social content scheduling, email outreach, and basic funnel structure. Maintained Wix website and ensured plugins were operational.

Education

Bachelor of Science in Tourism Management at Pamantasan ng Lungsod ng Maynila

January 11, 2030 - February 27, 2026

Bachelor of Science in Tourism, Hotel, and Travel Industry Management at Pamantasan ng Lungsod ng Maynila (University of the City of Manila)

January 11, 2030 - February 27, 2026