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I’m a marketing professional with a track record delivering integrated campaigns across premium sectors, complemented by several years in recruitment and client service. This experience has strengthened my stakeholder management, data analysis, and performance-driven mindset. I am skilled at translating insights into compelling messaging and engagement strategies. I’m seeking to return to a marketing-focused role where I can blend creative thinking with commercial impact, leveraging data-driven insights and cross-functional collaboration to drive growth for premium brands.…I’m a marketing professional with a track record delivering integrated campaigns across premium sectors, complemented by several years in recruitment and client service. This experience has strengthened my stakeholder management, data analysis, and performance-driven mindset. I am skilled at translating insights into compelling messaging and engagement strategies. I’m seeking to return to a marketing-focused role where I can blend creative thinking with commercial impact, leveraging data-driven insights and cross-functional collaboration to drive growth for premium brands.

Alice Tam

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I’m a marketing professional with a track record delivering integrated campaigns across premium sectors, complemented by several years in recruitment and client service. This experience has strengthened my stakeholder management, data analysis, and performance-driven mindset. I am skilled at translating insights into compelling messaging and engagement strategies. I’m seeking to return to a marketing-focused role where I can blend creative thinking with commercial impact, leveraging data-driven insights and cross-functional collaboration to drive growth for premium brands.…I’m a marketing professional with a track record delivering integrated campaigns across premium sectors, complemented by several years in recruitment and client service. This experience has strengthened my stakeholder management, data analysis, and performance-driven mindset. I am skilled at translating insights into compelling messaging and engagement strategies. I’m seeking to return to a marketing-focused role where I can blend creative thinking with commercial impact, leveraging data-driven insights and cross-functional collaboration to drive growth for premium brands.

Available to hire

I’m a marketing professional with a track record delivering integrated campaigns across premium sectors, complemented by several years in recruitment and client service. This experience has strengthened my stakeholder management, data analysis, and performance-driven mindset. I am skilled at translating insights into compelling messaging and engagement strategies.

I’m seeking to return to a marketing-focused role where I can blend creative thinking with commercial impact, leveraging data-driven insights and cross-functional collaboration to drive growth for premium brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Japanese

Intermediate

Chinese

Fluent

Work Experience

Assistant Marketing Manager at HSBC Hong Kong

December 1, 2018 - June 1, 2019

Managed marketing initiatives targeting high-net-worth clients in the premium banking segment. Launched integrated campaigns across ATL, BTL (email, SMS, direct mail), and digital channels to drive client acquisition and engagement. Supported SEO activities by optimizing website content and keyword usage to increase organic traffic. Promoted exclusive products and lifestyle benefits through multi-channel communications. Developed marketing collateral reflecting HSBC's brand identity and tone of voice. Planned and executed investment and lifestyle events for high-net-worth clients, ensuring exceptional brand experiences. Collaborated with internal teams and external vendors to deliver timely programmes. Contributed to the development and launch of HSBC's first debit card in Hong Kong. Produced competitor analyses and market insights to inform strategic decisions.

Sales & Marketing Executive at John Lobb (Hermès Group), Hong Kong

January 1, 2016 - June 1, 2017

Supported strategic sales and marketing planning with senior leadership to drive APAC business growth. Planned the yearly marketing calendar within budget and aligned campaigns with objectives. Organized PR and marketing activities, including press presentations, grand openings, pop-up events, and in-store activations. Collaborated with Paris HQ to localize and execute digital campaigns, reinforcing brand presence in APAC. Planned and executed CRM and clienteling campaigns across Email and Direct Mail; coordinated with printing agencies. Managed social media platforms (WeChat, LINE, Facebook), driving engagement. Supported paid advertising campaigns (Google Ads and social media), monitoring results and adjusting targeting. Translated press releases from Paris HQ for APAC. Managed wholesale accounts in APAC achieving 10% YoY sales growth. Played a key role in launching the e-commerce platform for Hong Kong and Southeast Asia, handling product listings, pricing, post-purchase client serv

Retail & Marketing Assistant at John Lobb Hong Kong (Hermès Group), Hong Kong

July 1, 2013 - December 1, 2015

Assisted PR and marketing campaigns, including press presentations, grand openings, pop-up events, and in-store activations to drive retail sales. Prepared and translated press releases, maintained media communications, and supported wholesale marketing for APAC. Planned and executed CRM clienteling campaigns; coordinated with printing agencies for production and delivery. Coordinated gifts; conducted market studies to identify local opportunities and strengthen client engagement. Supported reporting and internal communications between Hong Kong and Paris HQ. Occasionally worked in-store as Sales, upholding brand standards.

Sales Associate at John Lobb Hong Kong (Hermès Group), Hong Kong

July 1, 2012 - June 1, 2013

In-store sales; assisted PR and marketing campaigns, including press materials, CRM and clienteling campaigns, and event activations. Prepared and translated press releases; maintained media communications; supported wholesale marketing for APAC. Coordinated CRM activities and gifts; contributed to market studies and client engagement. Gained hands-on experience in brand standards and service quality.

Delegate Sales Executive (fixed term contract) at Commerce Interact Ltd

January 1, 2022 - March 1, 2022

Supported sales outreach and client engagement for short-term contracts; collaborated with internal teams to coordinate delegate assignments and ensure timely project delivery.

Talent Acquisition Specialist at HY Legal and Services Ltd., London

March 1, 2022 - September 1, 2024

Provided recruitment support across UK and Europe; partnered with clients to understand objectives and deliver staffing solutions; collaborated with internal teams to ensure smooth delivery and maintain GDPR-compliant records; tracked key metrics to support workforce planning.

Account Manager at HY Legal and Services Ltd., London

October 1, 2024 - Present

Primary contact for client accounts across the UK and EMEA, building strong, collaborative relationships. Understand client business objectives and provide tailored operational and recruitment solutions. Negotiate contracts, manage renewals, and contribute to account development. Lead and mentor teams to deliver high-quality staffing solutions.