Creative 2D Character Artist & Illustrator with 5+ years of experience creating characters for children’s media, including books, games, and animation. I specialize in designing engaging, friendly, and age-appropriate characters that connect with young audiences and support story-driven projects. Experienced in developing cohesive character casts such as families, friends, and supporting roles while matching an established visual style. I focus on creating characters that remain recognizable and expressive across different poses, emotions, and scenes, helping build a consistent visual world for children’s stories. I create clear character designs, model sheets, and storyboard panels, translating story ideas and character briefs into appealing illustrations suitable for children’s books and storytelling projects. I enjoy collaborating with creative teams, refining artwork based on feedback, and maintaining visual consistency across a full collection of characters. Proficient in Adobe Photoshop, Adobe Illustrator, Procreate, Clip Studio Paint (iPad + Apple Pencil), and Aseprite. Detail-oriented and committed to delivering high-quality, print-ready illustrations within project deadlines.

Atefeh Sarailoo

Creative 2D Character Artist & Illustrator with 5+ years of experience creating characters for children’s media, including books, games, and animation. I specialize in designing engaging, friendly, and age-appropriate characters that connect with young audiences and support story-driven projects. Experienced in developing cohesive character casts such as families, friends, and supporting roles while matching an established visual style. I focus on creating characters that remain recognizable and expressive across different poses, emotions, and scenes, helping build a consistent visual world for children’s stories. I create clear character designs, model sheets, and storyboard panels, translating story ideas and character briefs into appealing illustrations suitable for children’s books and storytelling projects. I enjoy collaborating with creative teams, refining artwork based on feedback, and maintaining visual consistency across a full collection of characters. Proficient in Adobe Photoshop, Adobe Illustrator, Procreate, Clip Studio Paint (iPad + Apple Pencil), and Aseprite. Detail-oriented and committed to delivering high-quality, print-ready illustrations within project deadlines.

Available to hire

Creative 2D Character Artist & Illustrator with 5+ years of experience creating characters for children’s media, including books, games, and animation. I specialize in designing engaging, friendly, and age-appropriate characters that connect with young audiences and support story-driven projects. Experienced in developing cohesive character casts such as families, friends, and supporting roles while matching an established visual style. I focus on creating characters that remain recognizable and expressive across different poses, emotions, and scenes, helping build a consistent visual world for children’s stories. I create clear character designs, model sheets, and storyboard panels, translating story ideas and character briefs into appealing illustrations suitable for children’s books and storytelling projects. I enjoy collaborating with creative teams, refining artwork based on feedback, and maintaining visual consistency across a full collection of characters. Proficient in Adobe Photoshop, Adobe Illustrator, Procreate, Clip Studio Paint (iPad + Apple Pencil), and Aseprite. Detail-oriented and committed to delivering high-quality, print-ready illustrations within project deadlines.

See more

Language

English
Advanced
Persian
Fluent
Chinese
Intermediate

Work Experience

Freelance Senior Game Designer | Illustrator & UI/UX Designer at Freelance
February 1, 2016 - June 16, 2024
Designed and illustrated characters, environments, and UI/UX for multiple game projects, ensuring seamless integration within Unity. Created visuals for We Are Warriors (U.S.), contributing to its 5-star rating and widespread popularity. Led visual identity and UI design for a detective-style pixel art NFT game, increasing sales by 40% and boosting user engagement. Illustrated and animated educational content in Chibi and Manga styles for a Chinese company, enhancing e-learning experiences. Designed characters and environments for the sequel to We Are Warriors, incorporating stop-motion-style visuals for enhanced gameplay aesthetics. Finalized UI/UX for a historical game set across different periods of Iranian history, with authentic Persian-inspired character and environment design.
Game Level Designer & UI Designer at INFINITE8
February 1, 2020 - November 1, 2023
Designed and optimized 30+ engaging levels for Kidodo Game, increasing user retention by 25%. Created characters, environments, and UI/UX for a seamless gaming experience. Improved game balance, leading to a 60% increase in company sales. Implemented user feedback, improving app ratings by 0.5 stars. Led cross-functional teams, delivering projects 10% ahead of schedule.
Illustrator at Pardis Dinnerware
February 1, 2013 - June 1, 2015
Designed intricate Persian patterns and landscapes for dinnerware. Contributed to a 60% increase in export sales with compelling designs. Developed ceramic mold designs, improving functionality by 40%. Utilized Illustrator, CorelDRAW, and Painter for optimized design execution.
Freelance Senior Game Designer | Illustrator & UI/UX Designer at Self-Employed
February 1, 2016 - June 21, 2024
Designed and illustrated characters, environments, and UI/UX for multiple game projects, ensuring seamless integration within Unity. Contributed visuals for the game 'We Are Warriors' (U.S.), which achieved a 5-star rating and widespread popularity. Led visual identity and UI design for a detective-style pixel art NFT game, increasing sales by 40% and boosting user engagement. Illustrated and animated educational content in Chibi and Manga styles for a Chinese company, enhancing e-learning experiences. Created characters and environments for the sequel to 'We Are Warriors,' incorporating stop-motion-style visuals for enhanced gameplay aesthetics. Currently finalizing UI/UX for a historical game set across different periods of Iranian history, with authentic Persian-inspired character and environment design.
Game Level Designer & UI Designer at INFINITE8
February 1, 2020 - November 30, 2023
Designed and optimized more than 30 engaging levels for the Kidodo Game, increasing user retention by 25%. Created characters, environments, and UI/UX to ensure a seamless gaming experience. Improved game balance leading to a 60% increase in company sales. Implemented user feedback to enhance app ratings by 0.5 stars. Led cross-functional teams and delivered projects 10% ahead of schedule.
Illustrator at Pardis Dinnerware
February 1, 2013 - June 30, 2015
Designed intricate Persian patterns and landscapes for dinnerware. Helped increase export sales by 60% through compelling designs. Developed ceramic mold designs improving functionality by 40%. Utilized Illustrator, CorelDRAW, and Painter to optimize design execution.
2D Pixel Artist at ATZI Games Studio
October 1, 2024 - August 1, 2025
Translated the game vision into high-quality 2D pixel art assets and animations for Whispers in the Forest. Collaborated closely with developers and UI designers to ensure cohesive game visuals and integrated art style. Produced rapid concept sketches and ideations for new features, aligned with project vision and timelines. Redesigned UI elements to improve usability and visibility by 20%. Optimized asset creation workflow, reducing production time by 25%. Contributed to team discussions, providing constructive feedback to foster a collaborative, creative environment.
2D Artist / UI Designer at INFINITE8
February 1, 2020 - November 1, 2023
Created high-quality 2D game assets and animations for KIDS GAME, contributing to a 20% increase in user engagement. Collaborated with art director, modelers, and programmers to ensure cohesive visuals and improved overall game aesthetics. Produced sketches and rapid ideations for new features, ensuring alignment with project vision and timelines. Redesigned UI elements for KIDS GAME, enhancing user experience and visibility by 40%. Designed branding assets including logos, banners for in-game use and social media campaigns. Streamlined asset creation workflows, reducing production time by 25% and fostering cross-functional collaboration with the art director and development team.
Concept & Character Designer at Being a Pointer to Him (Animated Short)
January 1, 2025 - Present
Collaborated remotely with an international team via Discord to shape the film's visual style, characters, and environments. Worked directly with the art director to develop multi-angle character designs and turnarounds suitable for 3D modeling. Contributed environment concepts and color palettes based on storyboards and shot requirements. Provided clear visual guides to streamline the production pipeline for this 3D animation project.
2D Game Artist & UI Designer at We Are Warriors – USA Team
January 1, 2024 - December 31, 2024
Designed characters in a stop-motion-inspired art style and created environments that evolve with the game's theme. Developed and refined UI elements to match evolving eras, improving player immersion and accessibility. Collaborated with an international team of developers and artists to deliver assets supporting smooth gameplay and thematic progression.

Education

Bachelor of Art Academy at University Tehran
December 11, 2005 - September 26, 2011
Bachelor's Degree at University of Guilan
November 1, 2005 - September 1, 2011
Bachelor’s Degree at University of Guilan
November 1, 2005 - September 30, 2011
Bachelor's Degree at University of Art
January 1, 2005 - September 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Professional Services, Software & Internet, Education, Consumer Goods, Media & Entertainment
    uniE621 Social Media
    Healthy Drink Branding Ads for Social Media illustrator advertising social media
    uniE621 Character
    Character for Pixel Game
    uniE621 BEING A POINTER TO HIM (ANIMATED SHORT)
    It was an animation project for a U.S.-based studio. In addition to storyboarding, I was responsible for designing and painting all the scenes, main characters, and objects. I also prepared and extracted every visual element for the modeler to use in the 3D production pipeline designer illustrator character
    uniE621 BEING A POINTER TO HIM (ANIMATED SHORT)
    It was an animation project for a U.S.-based studio. In addition to storyboarding, I was responsible for designing and painting all the scenes, main characters, and objects. I also prepared and extracted every visual element for the modeler to use in the 3D production pipeline