Athena Petrou

Established the menswear division, transforming concepts into a line of 25+ styles across fabrics and colorways. The line became profitable in year two and surpassed $19M in sales by 2024. Secured the Disney Fairytale Weddings account with a dedicated menswear collection. Led full lifecycle ownership: concept, fabric/trims, tech packs, sampling, wear testing, production, and commercialization. Drove ecommerce transformation and brand merchandising, built and mentored cross-functional teams, negotiated with mills/factories, and researched performance fabrics to drive product innovation.

Founder and Principal Consultant leading brand and product development for apparel clients in womenswear and menswear. Mentors early-stage entrepreneurs, translates creative vision into actionable business outcomes, and delivers high-impact results under tight timelines. Guides the full product lifecycle from concept and fabric sourcing to tech pack development, production, and merchandising strategy. Advises on sustainable design practices, material innovation, and factory sourcing, aligning with evolving consumer values and industry trends. Collaborates with factories, graphic designers, and marketing to ensure brand cohesion and timely delivery.

Drove transformative growth for Chefuniforms.com, expanding annual revenue from $10M to $23M in three years. Led product strategy, merchandising, open-to-buy planning, and seasonal assortments for two leading brands serving hospitals, medical facilities, nursing schools, and B2C customers. Directed end-to-end product lifecycle, sourced fabrics, led CAD/graphics for 100+ seasonal prints, and managed a team of 8. Implemented sustainability initiatives, PLM migration for 4,000+ tech packs, and digital merchandising to support ecommerce growth.