Regional Marketing Manager, SEA & APAC at AppsFlyer

Promoted to lead marketing strategy in SEA & APAC's key markets as part of integrated campaigns: crafted regional narratives, localized messaging, and event content for cross-channel distribution. Drove pipeline growth through enterprise-focused events, ABM initiatives, and thought leadership programs.

Field Marketing Associate, SEA/APAC at AppsFlyer

Executed integrated GTM campaigns supporting sales, partner co-marketing, and retention. Planned end-to-end product launches and regional ABM campaigns across SEA & ANZ.

Brand & Community Engagement Specialist, SEA/APAC at AppsFlyer

Positioned AppsFlyer as a trusted voice in SEA/ANZ by spearheading PR & comms initiatives, securing consistent media coverage and achieving 65%+ share of voice across the region. Built communities that reinforce brand relevance: launched Women in Tech programs and local industry circles that connected enterprise clients, partners, and thought leaders. Aligned brand storytelling with business development goals, ensuring AppsFlyer's presence in market conversations translated to commercial opportunities.

International Marketing Executive at Forest Interactive

Facilitated global partnerships across 14 operating countries. Led LinkedIn Employee Advocacy program, collaborating with Country Managers to improve brand presence across 14 countries. Led content and campaign localization strategies, end-to-end project cycles for white papers, and contributed to lead growth and brand credibility.

Global Employee Exchange Program Participant at AppsFlyer

Represented SEA/PAC marketing team in a 5-week exchange with global peers; strengthened skills in global messaging frameworks and regional event execution.

GTM & Revenue Model Consultant at Hubeu

Partnered with founder to build an 18-month financial runway and revenue projection model to support VC fundraising. Designed end-to-end GTM plan across full sales funnel (acquisition, engagement, conversion, retention) and advised on revenue models and monetization strategy for EU expansion.

Regional Marketing Manager at SEA PAC

Led enterprise GTM, ABM and events; crafted regional narratives, localized messaging and event content for cross-channel distribution; drove pipeline growth through enterprise-focused events, ABM initiatives, and thought leadership programs.

Field Marketing Associate at SEA / ANZ

Supported integrated GTM campaigns; regional field marketing activities; partner co-marketing; sales enablement.

Brand & Community Engagement Specialist at SEA / ANZ

Led brand and community engagement initiatives; built regional brand presence; connected enterprise clients, partners, and thought leaders; led LinkedIn advocacy program and contributed to 14 markets.

Marketing Strategist at AppsFlyer

Promoted to lead marketing strategy in SEA PAC's key markets as part of integrated campaigns; crafted regional narratives, localized messaging, and event content; drove pipeline growth via enterprise events, ABM and thought leadership.

Internal Communications Officer at Nestlé

Launched the first digital internal magazine (75% employee adoption) and drove CEO/internal engagement campaigns; supported CSR and wellness initiatives across 17 brands.