Available to hire
Experienced Digital Marketer, with high level of expertise in Website Development, Search Engine Marketing, Content, Email and Automation projects. 6+ years hands on experience in email campaign executions, automated flows and Salesforce Sales Cloud CRM integrations. Proven track record of demand generation through email and journey platforms integrating multiple marketing channels. Email Platfom Tech Stack expertise: Salesforce Account Engagement (Pardot), Salesforce Marketing Cloud Engagement, Mailchimp, Klaviyo, Constant Contacts, Maropost and others.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Automation Specialist at The Princess Margaret Cancer Foundation
December 1, 2024 - October 10, 2025Managed Email Communication via Mailchimp as a power user. Optimized external email templates and announcement campaigns. Performed segmentation and testing. Implemented HTML/CSS enhancements to email templates and managed automation processes.
Marketing Automation Specialist at The Princess Margaret Cancer Foundation
December 1, 2024 - October 10, 2025Led email communications via Mailchimp as a power user, optimized external email templates and announcement campaigns, performed segmentation and testing, collaborated to optimize email design with HTML and CSS, and managed automation processes.
Marketing Automation Specialist at AMA - Alberta Motor Association
April 1, 2024 - October 10, 2025Redesigned and built the Marketing Engagement Ecosystem (Marketing Automation System). Contributed to CRM data model connected to Engagement Ecosystem. Project managed and built transactional and marketing email automation. Collaborated with marketing, IT, dev and operations to deliver multi-channel campaigns using Maropost.
Marketing Automation Specialist at AMA - Alberta Motor Association
April 1, 2024 - October 10, 2025Redesigned and built the Marketing Engagement Ecosystem (Marketing Automation System); contributed to data process modeling for CRM connected to the Engagement Ecosystem; project managed and built transactional and marketing email automation processes; collaborated with Marketing, IT Dev, and Operations to deliver multi-channel campaigns using Maropost.
CRM Administrator / Email Marketing Specialist at Honda Canada Inc.
March 31, 2022 - October 10, 2025Administered Salesforce Marketing Cloud. Maintained Honda Customer Journey onboarding, lifecycle and engagement journeys. Designed, segmented and deployed email campaigns. Managed agencies for creative development and advertising support; prepared campaign reports.
CRM Associate at Honda Canada Inc.
March 1, 2022 - October 10, 2025Administered Salesforce Marketing Cloud; maintained Honda Customer Journey (onboarding, lifecycle and engagement journeys); designed, segmented, and deployed email campaigns; managed agencies for creative development and advertising support; produced campaign reporting.
Marketing Automation & CRM Specialist at CSA Group
October 1, 2021 - October 10, 2025Led Pardot with Salesforce implementation. Developed and managed marketing automation projects per CASL compliance. Executed email + automation campaigns; reported revenue generation from marketing channels. Managed lead generation and contact engagement integrations with Salesforce; assisted on platform updates, maintenance and new integrations. Built engagement programs, emails, and landing pages using HTML/CSS; analytics via Google Analytics, Data Studio and Power BI.
Marketing Automation & CRM Specialist at CSA Group
October 1, 2021 - October 10, 2025Led Pardot implementation with Salesforce; managed marketing automation projects per CASL; strategized and executed Email + Automation campaigns; reported revenue generation from email channels; managed lead generation and Salesforce integrations; built engagement programs with HTML/CSS; performed analytics with GA, Data Studio, and Power BI; maintained websites and project tools.
Marketing Automation Campaign Designer at Purolator Inc.
July 1, 2019 - October 10, 2025Led marketing automation campaign design and development via Salesforce Marketing Cloud. Designed responsive emails, landing pages, acquisition forms and automated programs. Managed data pulls, campaign integrations and reporting through Salesforce CRM; analyzed results via Google Analytics and GTM.
Marketing Automation Specialist at Purolator Inc.
July 1, 2019 - October 10, 2025Led Marketing Automation campaign design and development via Salesforce Marketing Cloud; designed responsive emails, landing pages, and forms; managed data pulls, campaign integration and reporting; tracked campaigns with Google Analytics/Tag Manager; content management on Purolator.com via HP TeamSite.
Education
MBA – Marketing at Iqra University, Pakistan
January 11, 2030 - January 1, 2012Certificate in Digital Marketing Management at University of Toronto
January 11, 2030 - January 1, 2014Certified Professional in Sales and Marketing at Humber College
January 11, 2030 - January 1, 2013MBA – Marketing at Iqra University, Pakistan - U of Toronto credential
January 11, 2030 - January 1, 2012Certificate in Digital Marketing Management at University of Toronto
January 11, 2030 - January 1, 2014Certified Professional in Sales and Marketing at Humber College
January 11, 2030 - January 1, 2013Qualifications
Certified Pardot Specialist - Salesforce
January 11, 2030 - October 10, 2025Salesforce Certified Administrator (SCA) - Salesforce
January 11, 2030 - October 10, 2025Certified in Digital Marketing Management - University of Toronto
January 11, 2030 - October 10, 2025Certified Pardot Specialist - Salesforce
January 11, 2030 - October 10, 2025Salesforce Certified Administrator (SCA)
January 11, 2030 - October 10, 2025Salesforce Digital Marketing Management Certification - University of Toronto
January 11, 2030 - October 10, 2025Industry Experience
Healthcare, Professional Services, Software & Internet, Media & Entertainment, Education, Transportation & Logistics, Manufacturing
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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