Audrey Ermengarde

Edited and uploaded Instagram Reels and short-form video content for clients including FairPrice and Singapore Airlines Developed content ideas and visual storytelling approaches aligned with campaign objectives Contributed to content strategy and weekly content schedules for social media deliverables Analyzed engagement metrics and reel performance to refine edits and improve audience retention Supported on-set production and post-production, ensuring content followed best practices for social media platforms Collaborated with creatives to deliver optimized social media content across multiple formats

Freelance role focused on art direction, branding, and content production. Edited and uploaded Instagram Reels and short-form video content for multiple clients, built and maintained a cohesive brand voice across platforms, and managed creator accounts. Developed a consistent weekly content schedule, generated content ideas based on trend analysis and audience engagement patterns, tracked engagement metrics and reel performance to optimize future content, and applied visuals to storytelling and ideation for engaging music and lifestyle content. Provided feedback and actionable recommendations to improve content quality and consistency, collaborating with clients to ensure deliverables aligned with campaign objectives.