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Hello! I'm Aurelia Michelle, a bilingual Social Media Specialist and Content Creator with four years of experience crafting engaging content and campaigns. I excel at turning ideas into scroll-stopping captions, videos, and posts that align with brand voice and business goals. I thrive in collaborative environments, work well with cross-functional teams and overseas partners, and stay on top of trends to deliver data-backed content. I invite you to explore my work and see how I can sprinkle some magic across your social media channels.…Hello! I'm Aurelia Michelle, a bilingual Social Media Specialist and Content Creator with four years of experience crafting engaging content and campaigns. I excel at turning ideas into scroll-stopping captions, videos, and posts that align with brand voice and business goals. I thrive in collaborative environments, work well with cross-functional teams and overseas partners, and stay on top of trends to deliver data-backed content. I invite you to explore my work and see how I can sprinkle some magic across your social media channels.

Aurelia Michelle

Content Creator, Social Media Manager, Content Producer, +5

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Hello! I'm Aurelia Michelle, a bilingual Social Media Specialist and Content Creator with four years of experience crafting engaging content and campaigns. I excel at turning ideas into scroll-stopping captions, videos, and posts that align with brand voice and business goals. I thrive in collaborative environments, work well with cross-functional teams and overseas partners, and stay on top of trends to deliver data-backed content. I invite you to explore my work and see how I can sprinkle some magic across your social media channels.…Hello! I'm Aurelia Michelle, a bilingual Social Media Specialist and Content Creator with four years of experience crafting engaging content and campaigns. I excel at turning ideas into scroll-stopping captions, videos, and posts that align with brand voice and business goals. I thrive in collaborative environments, work well with cross-functional teams and overseas partners, and stay on top of trends to deliver data-backed content. I invite you to explore my work and see how I can sprinkle some magic across your social media channels.

Available to hire

Hello! I’m Aurelia Michelle, a bilingual Social Media Specialist and Content Creator with four years of experience crafting engaging content and campaigns. I excel at turning ideas into scroll-stopping captions, videos, and posts that align with brand voice and business goals.

I thrive in collaborative environments, work well with cross-functional teams and overseas partners, and stay on top of trends to deliver data-backed content. I invite you to explore my work and see how I can sprinkle some magic across your social media channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Indonesian

Fluent

Work Experience

Content Specialist at SKINTIFIC

October 1, 2025 - Present

PIC for US market team. Ensured content quality and KPI alignment between video editors and content specialists, and timely delivery across multiple daily productions. Created 3–8 high-conversion ad scripts daily for Meta, using strong hooks and problem–solution messaging tailored for US audiences. Supported paid campaigns that generated 5,500+ sales with 90% completion rates, optimizing concepts based on analytics. Collaborated with video editors, creators, and overseas teams to ensure smooth production and consistent campaign delivery. Identified US social trends and consumer insights to produce data-backed ad content. Conducted rapid A/B testing on hooks, claims, and CTAs to improve ad performance. Maintained structured workflows for high-volume output while upholding brand voice and quality.

Content & Social Media Specialist at Lelamibrands

May 1, 2020 - October 1, 2025

Developed and maintained a content calendar across platforms to ensure consistent and timely delivery of content with strong prioritisation, planning, and organisational skills. Planned, shot, and edited high-quality photos and videos for CRXRGBR> social media platforms, such as TikTok, Instagram Reels and Stories, ensuring alignment with brand aesthetic and messaging. Achieved ~10M views on CRXRGBR> TikTok and 32% followers growth on TikTok and 6% on Instagram. Leveraged audience insights and performance analytics to refine content strategies and maximize engagement. Built and nurtured an active online community by engaging with audiences through comments, DMs, and interactive content. Crafted compelling captions and video scripts to enhance storytelling and maximize content impact.

Social Media Specialist at Somethinc

January 1, 2020 - March 1, 2020

Created 5–10 Instagram stories daily, tailored to each day's topic and following brand guidelines. Focused on skincare and makeup during product launches. Engaged with Somethinc Squad through comments, direct messages, and tags in a timely and accurate manner, fostering community interaction and brand loyalty. Crafted engaging captions for Instagram posts and collaborated across departments to ideate and execute social media content strategies. Conceptualized Instagram story content for the upcoming week to ensure strategic planning and timely execution.

Social Media Specialist at UniPin

June 1, 2021 - December 1, 2023

Responsible for Southeast Asia accounts, collaborated with overseas team to maximize content reach for local markets. Created social media content and campaigns across Instagram, Facebook, LinkedIn and TikTok. Engaged with followers, responding to comments and direct messages while building relationships with the online community. Utilized social media tools to gather insights, publish daily content, and oversee social media activities across channels via analytics tools such as Meta and Hootsuite. Engaged with KOLs to increase brand awareness and drive engagement. Experienced with livestreaming as admin and talent on TikTok, Instagram and Facebook.

Small Business Owner at Shumai Fum

March 1, 2020 - March 1, 2023

Planned and updated social media content mainly for Instagram. Created visually appealing graphics, pictures and videos. Utilized editing and photography tools such as Adobe and Canva. Managed social media content and captions.