I’m a social media and content professional based in Singapore, focused on strategy, creative production, and performance-driven execution across platforms like Instagram, Facebook, TikTok, and LinkedIn. I work closely with mid-to-senior level clients as a key point of contact, helping translate goals into clear campaign direction and measurable outcomes. Across my recent roles, I’ve led front-to-end production (from ideation to delivery), managed content calendars and publishing, and supported both short-form and long-form video production. I also bring strong analytical skills through content performance reporting and insights, and I’ve contributed to meaningful growth results—supporting TikTok follower growth and delivering campaigns recognized with industry awards.…

Aurora Shahril

I’m a social media and content professional based in Singapore, focused on strategy, creative production, and performance-driven execution across platforms like Instagram, Facebook, TikTok, and LinkedIn. I work closely with mid-to-senior level clients as a key point of contact, helping translate goals into clear campaign direction and measurable outcomes. Across my recent roles, I’ve led front-to-end production (from ideation to delivery), managed content calendars and publishing, and supported both short-form and long-form video production. I also bring strong analytical skills through content performance reporting and insights, and I’ve contributed to meaningful growth results—supporting TikTok follower growth and delivering campaigns recognized with industry awards.…

Available to hire

I’m a social media and content professional based in Singapore, focused on strategy, creative production, and performance-driven execution across platforms like Instagram, Facebook, TikTok, and LinkedIn. I work closely with mid-to-senior level clients as a key point of contact, helping translate goals into clear campaign direction and measurable outcomes.

Across my recent roles, I’ve led front-to-end production (from ideation to delivery), managed content calendars and publishing, and supported both short-form and long-form video production. I also bring strong analytical skills through content performance reporting and insights, and I’ve contributed to meaningful growth results—supporting TikTok follower growth and delivering campaigns recognized with industry awards.

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Language

English
Fluent
Malay
Advanced

Work Experience

All-rounder Social Media Specialist at WAM
October 20, 2025 - October 20, 2026
Contract day-to-day project management and main point of contact for mid-to-senior level clients. Provided strategic counsel, led front-to-end production projects using both in-house and sourced creatives, and delivered reels, carousels, statics, and Instagram Stories. Served as on-field lead for Instagram story live coverage for clients’ high-footfall events. Produced short-form and long-form videos, helped produce an award-winning podcast, and delivered reporting and analysis on content performance. Supported campaign success with year-on-year growth milestones and contributed to TikTok follower growth from 0 to 80k organically in two years. Won two industry awards.
Social Media Executive at Ruder Finn Singapore
January 1, 2024 - October 1, 2025
End-to-end management of socials-led content across Facebook, Instagram, TikTok, and LinkedIn, including captioning and publishing/scheduling. Worked with creative teams to ideate, propose, conceptualize, and create content such as reels, carousels, statics, and Instagram Stories. Acted as on-field lead for Instagram story live coverage for clients’ high-footfall events. Produced short-form and long-form videos and supported the production of an award-winning podcast. Produced reporting and analysis on content performance and became a key consultant for mid-to-senior level clients, contributing to campaign growth and record year-on-year performance against prior months.
Social Media Associate
January 1, 2023 - January 1, 2024
Developed engaging social media content across multiple platforms, using analytics tools to measure campaign performance. Participated in campaign brainstorming sessions, explored relevant industry advancements to stay ahead of trends, and generated comprehensive campaign reports. Supported integrated marketing communications efforts for social-first accounts.
Content Creator at E7 Events
October 1, 2022 - December 31, 2022
Created social media content (as part of a content creation role) for campaigns and brand needs, contributing to multi-platform output during the contract period.

Education

Bachelor of Communication in Global Media and Communication, Politics and International Studies at Murdoch University
January 11, 2025 - January 11, 2027

Qualifications

IPRS-PRISM Award 2025 (Distinction) — Outstanding Campaign by a Non-Government Organisation or Not-for-Profit Organisation
January 1, 2025 - October 1, 2025
MINDSP Public Education Campaign: My Way SA BREA Award 2025
January 1, 2025 - October 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization