Available to hire
Hi there! I’m a Senior Account Executive specializing in social media and end-to-end production. I lead day-to-day project management, coordinating in-house and outsourced creatives to deliver campaigns that resonate with audiences and drive real results.
I partner with mid-to-senior level clients, guide media planning and ad purchases, and develop creative pitches that win retainers. I love growing brands on platforms like TikTok, turning bold ideas into measurable growth, and collaborating with teams to push campaigns from concept to completion.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Malay
Advanced
Work Experience
Social Media Account Associate at Ruder Finn Singapore
January 1, 2023 - December 31, 2024Lead for social media management across multiple campaigns; day-to-day project management from ideation and conceptualisation to delivery and reporting across all social media platforms and clients. Primary point of contact for clients’ accounts across various social media platforms. Collaborated with a creative team to produce, film, and develop briefs for social media content. Assisted in media planning and ad purchasing for campaigns. Supported the development of strategic marketing and communication plans aligned with client goals.
Social Media Account Executive at Ruder Finn Singapore
October 1, 2025 - PresentContributed to the win of a campaign for a non-government organization or not-for-profit organization; helped increase a client’s TikTok followers organically; key contributor to ongoing campaigns with year-on-year growth; led social media management efforts.
Senior Account Executive, Social Media
October 1, 2025 - PresentLead day-to-day production and campaign management, coordinating in-house and outsourced creatives; provide strategic counsel to mid-to-senior level clients; support media planning and ad purchasing; contributed to winning a retainer account; helped grow a client's TikTok following organically from 0 to 80k in 2 years; key contributor to the ongoing success of a client campaign with year-over-year growth; won 2 industry awards.
All-rounder Content Creator
January 1, 2024 - October 1, 2025Led front-to-end production projects with in-house and outsourced creatives; provided strategic counsel to mid-to-senior level clients; supported media advertising plans, ad purchasing; contributed to winning a retainer account; helped grow client TikTok followers 0→80k organically in 2 years; became a key contributor to ongoing client campaigns and significant year-on-year growth; won 2 industry awards.
Content Creator at Ruder Finn Singapore
January 1, 2023 - December 31, 2023Contributed ideas and expanded content for campaigns; assisted in content ideation, auditing, and strategy for new business pitches.
Education
Bachelor of Communication in Global Media and Communication, Politics and International Studies at Murdoch University
January 11, 2025 - January 11, 2027 at Murdoch University (Kaplan, SG)
January 1, 2025 - January 1, 2027Qualifications
IPRS-PRISMA Award
January 1, 2025 - May 6, 2026SABRE Award
January 1, 2025 - May 6, 2026Industry Experience
Media & Entertainment, Professional Services, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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