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I’m a digital storyteller with over a decade of experience chasing stories, trends, culture, and the strange ways people connect online. I craft narrative- and data-driven content that resonates across platforms and drives authentic engagement. From newsroom tempo to startup growth and leadership across FOX TV Stations, Snap Inc., and Pink Cloud Coffee, I build brands, shape strategy, and lead cross-functional teams to tell compelling, audience-first stories that move people to act.…I’m a digital storyteller with over a decade of experience chasing stories, trends, culture, and the strange ways people connect online. I craft narrative- and data-driven content that resonates across platforms and drives authentic engagement. From newsroom tempo to startup growth and leadership across FOX TV Stations, Snap Inc., and Pink Cloud Coffee, I build brands, shape strategy, and lead cross-functional teams to tell compelling, audience-first stories that move people to act.

Austin Williams

Content Producer, Video Editor, Brand Strategist, +2

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I’m a digital storyteller with over a decade of experience chasing stories, trends, culture, and the strange ways people connect online. I craft narrative- and data-driven content that resonates across platforms and drives authentic engagement. From newsroom tempo to startup growth and leadership across FOX TV Stations, Snap Inc., and Pink Cloud Coffee, I build brands, shape strategy, and lead cross-functional teams to tell compelling, audience-first stories that move people to act.…I’m a digital storyteller with over a decade of experience chasing stories, trends, culture, and the strange ways people connect online. I craft narrative- and data-driven content that resonates across platforms and drives authentic engagement. From newsroom tempo to startup growth and leadership across FOX TV Stations, Snap Inc., and Pink Cloud Coffee, I build brands, shape strategy, and lead cross-functional teams to tell compelling, audience-first stories that move people to act.

Available to hire

I’m a digital storyteller with over a decade of experience chasing stories, trends, culture, and the strange ways people connect online. I craft narrative- and data-driven content that resonates across platforms and drives authentic engagement.

From newsroom tempo to startup growth and leadership across FOX TV Stations, Snap Inc., and Pink Cloud Coffee, I build brands, shape strategy, and lead cross-functional teams to tell compelling, audience-first stories that move people to act.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand Director at Pink Cloud Coffee

January 1, 2024 - Present

Current role producing high-performing digital journalism and social-first content for FOX TV Stations across breaking news, entertainment, politics, technology, and culture; writing and publishing high-volume stories optimized for SEO, audience growth, and engagement; interviewing celebrities and public figures; shaping the brand’s voice and identity during a period of expansion. Also led content strategy, branding, and growth initiatives, including scaling social channels and cross-channel campaigns.

Producer / Editor at Snap Inc.

January 1, 2017 - January 1, 2020

Produced mobile-first vertical storytelling during Snapchat’s peak growth era for Snapchat Stories, curating viral, narrative-driven content optimized for engagement; covered major live events including the Oscars, Winter Olympics, and FIFA World Cup; interviewed celebrities; developed deep expertise in platform-native storytelling, audience behavior, and emergent digital trends.