Create high-impact visual narratives for broadcast, events, and digital platforms, blending motion, illustration, typography, and conceptual design to support Fortune-500-level experiences. Develop cinematic presentation design and branded content for executive keynotes, global events, and high-stakes corporate communications. Translate strategic messaging into visually cohesive themes, atmospheres, and storytelling frameworks. Elevate static design into dynamic, art-driven moments using motion graphics and experiential visual systems.

Senior Social Content Producer at American Airlines

November 1, 2018 - January 1, 2020

Crafted visually rich social campaigns that blended storytelling, brand strategy, and editorial design. Concepted and produced a luxury-tier customer experience video that reached 12M+ impressions and drove $1M in program revenue within 3 months. Developed the visual direction for the Women Without Limits campaign, partnering with an external agency to generate celebrity-driven social engagement and cross-platform visibility. Produced short-form content emphasizing emotion, lifestyle aesthetics, and brand character.

Senior Graphic Designer, Global Branding at American Airlines

January 1, 2014 - December 1, 2018

Designed conceptual airport-wide brand environments — including shuttle wraps, signage systems, and employee-facing visuals — to reinforce brand presence at major hubs. Created the award-winning Main Cabin Menu design, sparking a major partnership with Zoë’s Kitchen and increasing in-flight food revenue. Crafted elevated design systems across print, digital, environmental, and customer-experience touchpoints.

Art Director at The Integer Group

January 1, 2006 - December 1, 2012

Led bilingual packaging and campaign redesigns that refreshed brand perception and improved product visibility. Concepted inventive POP, window displays, and retail storytelling moments grounded in brand psychology. Art-directed integrated campaigns for AT&T during the Cingular acquisition — uniting visual language across digital and print.

Freelance Art Director / Senior Graphic Designer / Owner at Freelance

May 1, 2003 - Present

Designed visually immersive holiday and promotional experiences for JCPenney, including digital gift hubs and Black Friday environments. Contributed conceptual design to Texas Tourism’s award-winning rebrand, including an original icon system. Developed campaigns, OOH, motion, and digital for Corner Bakery, Shell Oil, and additional national brands. Approach freelance work with a high-concept, artistic lens — elevating brand stories through color, texture, typography, and emotional resonance.

Freelance Art Director / Senior Graphic Designer / Owner at Self-employed / Freelance

May 1, 2003 - Present

Deliver end-to-end creative and design for agencies and national brands. Designed visually immersive holiday and promotional experiences for JCPenney, including digital gift hubs and Black Friday environments. Contributed conceptual design to Texas Tourism’s award-winning rebrand, including an original icon system. Developed campaigns, OOH, motion, and digital for Corner Bakery, Shell Oil, and additional national brands. Approached freelance work with a high-concept, artistic lens—elevating brand stories through color, texture, typography, and emotional resonance.

Education

Bachelor of the Arts at University of Louisiana at Lafayette

December 31, 1998 - December 31, 2022

Major: Advertising Design

B.A. Mass Communications at University of Louisiana at Lafayette

January 11, 2030 - January 1, 2003

Qualifications

Silver Addy Award – Texas Tourism Campaign

January 11, 2030 - January 16, 2026

Silver Addy Award – Shell Oil Activation

January 11, 2030 - January 16, 2026

Telly Award – Marriott General Managers Conference

January 11, 2030 - January 16, 2026

Telly Award – Daltile General Managers Conference

January 11, 2030 - January 16, 2026

Industry Experience

Consumer Goods, Computers & Electronics, Financial Services, Government, Life Sciences, Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Software & Internet, Telecommunications, Transportation & Logistics, Travel & Hospitality