I am Anthony Vanzella, Director and Lead Designer at avgd.au. I specialise in visual identity and brand design, creative concept development, publication design, signage and wayfinding, corporate identity and project management. With 12+ years' experience across in-house, agency and print environments, I deliver design solutions that balance creative ambition with practical execution. I excel at stakeholder engagement, end-to-end project delivery and brand governance, backed by a strong foundation in print production and finished art. I run avgd.au, a studio focused on brand identity, brochure and catalogue design, annual reports, logo design and branding, website & digital design, advertising, packaging design, signage, corporate identities, style guides and stationery design. We work with a diverse range of clients including The University of Melbourne, The Royal Melbourne Hospital, The Peter Doherty Institute, and more. Our team combines in-house discipline with a flexible, full-stack agency approach, collaborating with copywriters, illustrators, photographers, programmers and print production specialists to deliver tailored creative solutions.…

Anthony Vanzella

I am Anthony Vanzella, Director and Lead Designer at avgd.au. I specialise in visual identity and brand design, creative concept development, publication design, signage and wayfinding, corporate identity and project management. With 12+ years' experience across in-house, agency and print environments, I deliver design solutions that balance creative ambition with practical execution. I excel at stakeholder engagement, end-to-end project delivery and brand governance, backed by a strong foundation in print production and finished art. I run avgd.au, a studio focused on brand identity, brochure and catalogue design, annual reports, logo design and branding, website & digital design, advertising, packaging design, signage, corporate identities, style guides and stationery design. We work with a diverse range of clients including The University of Melbourne, The Royal Melbourne Hospital, The Peter Doherty Institute, and more. Our team combines in-house discipline with a flexible, full-stack agency approach, collaborating with copywriters, illustrators, photographers, programmers and print production specialists to deliver tailored creative solutions.…

Available to hire

I am Anthony Vanzella, Director and Lead Designer at avgd.au. I specialise in visual identity and brand design, creative concept development, publication design, signage and wayfinding, corporate identity and project management. With 12+ years’ experience across in-house, agency and print environments, I deliver design solutions that balance creative ambition with practical execution. I excel at stakeholder engagement, end-to-end project delivery and brand governance, backed by a strong foundation in print production and finished art.

I run avgd.au, a studio focused on brand identity, brochure and catalogue design, annual reports, logo design and branding, website & digital design, advertising, packaging design, signage, corporate identities, style guides and stationery design. We work with a diverse range of clients including The University of Melbourne, The Royal Melbourne Hospital, The Peter Doherty Institute, and more. Our team combines in-house discipline with a flexible, full-stack agency approach, collaborating with copywriters, illustrators, photographers, programmers and print production specialists to deliver tailored creative solutions.

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Language

English
Fluent

Work Experience

Senior Graphic Designer (Contract) at The University of Melbourne
May 1, 2016 - Present
Collaborate with in-house design, branding, content and recruitment teams to deliver university-branded creative solutions across print and digital platforms. Partner with internal and external faculty stakeholders to interpret briefs, manage expectations, and deliver high-profile projects on time and on brand. Played a key role in the 2017 University brand refresh, contributing to the creative rollout and providing ongoing brand management advice. Lead designer on major institutional publications including the Peter Doherty Institute 5-Year Impact Report, Chiron magazine rebrand, and Undergraduate and Graduate Prospectuses, course guides and student recruitment materials. Manage multiple projects concurrently, balancing competing priorities while maintaining design quality, consistency and stakeholder satisfaction.
Graphic Designer at Green Scribble
January 1, 2015 - January 1, 2016
Delivered design solutions for clients including DELWP, City West Water, Linfox and the National Trust. Worked across annual reports, long-form documents, brochures and branding projects. Managed client liaison, print management and design direction, ensuring high-quality outcomes aligned with brand and communication objectives.
Freelance Graphic Designer at Elikon Boutique Printers
January 1, 2014 - January 1, 2015
Designed and produced long-form publications, school magazines, in-house publications and branding projects. Worked closely with sales, project management and pre-press teams to manage deadlines and production quality. Gained hands-on experience negotiating timelines directly with printers and finishers to meet client expectations.
Mid-Weight Graphic Designer / Finished Artist at Briner Ads
January 1, 2013 - January 1, 2014
Designed large-format and environmental print solutions including hoardings, banners, signage and retail fit-outs. Delivered short-format brochures and commercial marketing materials. Acted as creative lead on new branding and logo development projects.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Education, Professional Services, Government, Healthcare
    paper AVGD portfolio

    AVGD is a specialised studio focused on delivering creative solutions that include; brand identity, brochure & catalogue design, annual reports, logo design and branding, website & digital design, advertising, packaging design, signage, corporate identities, style guides and stationery design.

    view our work here: https://www.twine.net/signin