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Communications and social media professional with experience in strategy, content creation, and marketing across organizational and freelance settings. Founder of Rose Peak, LLC, a consultancy helping independent music artists build their brand and social presence.…

Ava R. Lynch

Brand Strategist, Marketing Strategist, Community Manager, +3

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Communications and social media professional with experience in strategy, content creation, and marketing across organizational and freelance settings. Founder of Rose Peak, LLC, a consultancy helping independent music artists build their brand and social presence.…

Available to hire

Communications and social media professional with experience in strategy, content creation, and marketing across organizational and freelance settings. Founder of Rose Peak, LLC, a consultancy helping independent music artists build their brand and social presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Communications & External Channels Director at US Adult Soccer Association

January 1, 2025 - Present

Lead strategic communications and marketing initiatives aligned with brand identity and organizational goals. Develop targeted email newsletters for multiple audience segments, manage social media relationships with key stakeholders, and collaborate with internal teams and external contributors to source and create content. Redesigned and maintained the organization’s website to improve user experience and content accessibility.

Founder & Social Media Consultant at Rose Peak, LLC

January 1, 2023 - Present

Founded a branding and social media consultancy serving independent music artists. Design tailored social media strategies, conduct in-depth audits, develop brand decks in Canva, and coach clients on content creation best practices to build long-term capability and consistency.

Social Media Manager at US Adult Soccer Association

July 1, 2023 - January 1, 2025

Develop social media strategies rooted in overall brand direction and campaign objectives. Plan and execute Meta advertising campaigns to drive event registrations and engagement. Produce on-brand social content and capture assets at live events for use across social media and the website.

Social Media Coordinator at Khoros

July 1, 2021 - February 1, 2023

Manage community engagement for client brands, respond to comments and messages, and use Khoros tools for moderation, social listening, and multi-channel engagement. Track performance metrics and compile regular reports to evaluate campaign effectiveness.