Hi, I’m Aveen Umna Zaki. I’m a Social Media Marketing Manager & Strategist with a software engineering background, passionate about building data-driven campaigns for education and lifestyle brands. I collaborate with multiple clients on freelance projects to craft tailored social media strategies, content calendars, and performance reporting that grow audiences and engagement.\n\nMy technical training helps me approach marketing with a systems mindset. I’m proficient with Meta Business Suite, Google Analytics, Google Ads, Canva, CapCut, Figma, MS Office and Google Drive, and I enjoy turning insights into creative content and measurable growth.

Aveen Umna Zaki

Hi, I’m Aveen Umna Zaki. I’m a Social Media Marketing Manager & Strategist with a software engineering background, passionate about building data-driven campaigns for education and lifestyle brands. I collaborate with multiple clients on freelance projects to craft tailored social media strategies, content calendars, and performance reporting that grow audiences and engagement.\n\nMy technical training helps me approach marketing with a systems mindset. I’m proficient with Meta Business Suite, Google Analytics, Google Ads, Canva, CapCut, Figma, MS Office and Google Drive, and I enjoy turning insights into creative content and measurable growth.

Available to hire

Hi, I’m Aveen Umna Zaki. I’m a Social Media Marketing Manager & Strategist with a software engineering background, passionate about building data-driven campaigns for education and lifestyle brands. I collaborate with multiple clients on freelance projects to craft tailored social media strategies, content calendars, and performance reporting that grow audiences and engagement.\n\nMy technical training helps me approach marketing with a systems mindset. I’m proficient with Meta Business Suite, Google Analytics, Google Ads, Canva, CapCut, Figma, MS Office and Google Drive, and I enjoy turning insights into creative content and measurable growth.

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Experience Level

Expert

Language

English
Fluent
Urdu
Fluent
Turkish
Advanced

Work Experience

Search Engine Optimization Intern at Skyscrapers
September 1, 2024 - October 19, 2025
Conducted backlinking, on-page and off-page SEO, and online reputation management. Researched keywords and optimized academic websites for better visibility.
Digital Marketing Strategist & UI/UX Designer at Marcus Solutions
September 1, 2023 - October 19, 2025
Designed a digital marketing strategy to improve online reach; optimized website UI elements for improved user experience.
Social Media Marketing Manager & Strategist at Freelance (Multiple Clients)
May 1, 2025 - Present
Developed and executed tailored social media strategies for education and lifestyle clients. Managed end-to-end execution including content calendars, post scheduling (Meta Business Suite), and performance reporting. Drove growth for key clients: Oxfordia EdTech (35 enrollments; insights up 700%), Learn-A-Licious STEAM School (followers +423%, engagement +392%, reach +203% in 1 month), Desert Gems (Clothing) (followers +3000% in 26 days; engagement doubled; reach +17%).
Search Engine Optimisation Intern at Skyscrapers
September 1, 2024 - October 19, 2025
Conducted backlinking, on-page and off-page SEO, and online reputation management. Researched keywords and optimized academic websites for better visibility.
Digital Marketing Strategist & UI/UX Designer at Marcus Solutions
September 1, 2023 - October 19, 2025
Remote designed a digital marketing strategy to improve online reach; Optimized website UI elements for improved user experience.

Education

Bachelor of Science in Software Engineering at University of Engineering and Technology, Taxila, Pakistan
October 1, 2020 - November 1, 2024
3.41 CGPA

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail