Icons and Infographics

Making complex data and information visually appealing can help make it more digestible and easier to understand. Below is a collection of icons and infographics designed to present information in a more meaningful and impactful way, adding color and visual interest to content-heavy sections.

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WebEx Brand Re-Boot

As part of the overall Cisco re-brand effort, WebEx, a Cisco product went through a brand re-boot inline with the new Cisco brand, using it’s newly developed brand identity elements and treatments. The primary goal, was not only to align with Cisco but to also maintain the uniqueness and individuality of the WebEx sub-brand, that is already highly recognized in the market and has a strong following. The key was to take the newly established Cisco visual devices and re-invent or evolve them to suit the qualities of WebEx. Rounds of explorations and critiques were undertaken, applying them to various contextual implementations.

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Trailer Flix Movie Trailer App

Movie trailers are a great way to see what movies are being released and view a snippet of a particular movie which in turn may excite moviegoers. I thought that an app that can allow you to view trailers as well as keep track of the trailers being released would be very handy for serious movie goers. I wanted to design a simple, streamlined and user-friendly app first and foremost but also one that is delightful and easy to use without being bloated with many uneccessary features that just make the experience feel convoluted, impraticle and confusing. I referenced an existing app and looked at the pros and cons of the app, where and how it can be improved and what features I can remove or introduce to achieve the ultimate goal. In addition the app I designed a unique app icon that represents the qualities of the app in it’s boldness, simplicity, sleekness.

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San Francisco 49ers Partnership Campaign

Citrix partnered with the San Francisco 49ers and Levi’s Stadium to promote its brand across various channels, including in-game signage, digital platforms, and the 49ers’ website. Leading this project, I developed a campaign that showcased how Citrix products enable IT departments to provide employees with secure access to data, applications, and desktops from anywhere, positioning Citrix as a leading player in IT infrastructure. In collaboration with the Marketing and Brand teams, we adopted a bold and dynamic approach that went beyond Citrix’s existing visual identity, creating an edgy and attention-grabbing campaign aimed at reaching millions of viewers and reinforcing Citrix’s market leadership.

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Citrix HDX Technology Landing Page

Citrix’s proprietary HDX (High-Definition Experience) technology is a key differentiator, but it wasn’t being promoted effectively on the company website, so the Product Management team challenged us to create a more engaging, interactive, and immersive page that truly reflects HDX’s value. As Lead Designer, I developed a landing page experience that harnessed modern technologies to showcase HDX’s capabilities and highlight our competitive edge. The project began with a blue-sky exploration to elevate the brand and fully leverage our CMS, followed by a second phase that delivered an alternative design—built with existing components for immediate launch—while still ensuring the experience was dynamic, compelling, and on par with the innovation behind HDX.

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Citrix Academic Network Brand Identity

The Citrix Academic Network brand initiative was created to position Citrix as a leader in empowering the next generation of virtual and cloud computing professionals. The project focuses on designing a clear, engaging identity that communicates both opportunity and innovation—whether speaking to students seeking future-ready skills or educational organizations looking to expand their impact. At its core, the brand highlights Citrix’s commitment to providing programs, resources, and hands-on learning experiences that prepare learners and educators to thrive in a world rapidly transforming through virtual computing. By blending clarity, energy, and forward momentum, the design system aims to reflect both the technical depth of cloud education and the aspirational drive of academic growth.

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Cloud Software Group Website

In October 2022, Citrix Systems was acquired by a private equity firm and subsequently went private. It was eventually combined with TIBCO and several other business units that had originally been acquisitions by Citrix and TIBCO. These mergers resulted in the creation of individual business units under one holding company, Cloud Software Group. Since Cloud Software Group was established as a new corporation, the leadership team required a small website to serve as an initial source of information about the acquisitions of Citrix and TIBCO, as well as the formation of Cloud Software Group. This new site was designed to be flexible and capable of evolving with additional content and pages as needed. I collaborated closely with our brand designer, who developed the visual identity and proposed design elements. I took the new look and feel, along with its brand components, and applied them to the digital space of the new website. I interpreted the brand concept and messaging to explore how these elements could organically translate to the web and other future digital applications. I also worked with our UX Designer and Content Strategist to create the information architecture (IA) framework for the site, ensuring it effectively communicated current information while allowing for seamless expansion as more content was added. Additionally, I collaborated closely with our development team to rebrand our existing front-end components to align with the new brand aesthetics. I ensured that the responsive experience was smooth and created a library of key digital brand assets, all while further developing and refining the overall web experience.

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Hey Man Brand Identity

![Hey Man Brand Identity](https://www.twine.net/signin

Hey Man is a global charity dedicated to helping young men who are struggling with mental health issues. As a newly established non-profit organization, they aim to create an identity that resonates with potential clients, encouraging them to feel comfortable enough to open up and seek assistance. Their goal is to make a significant positive impact on the lives of these young men. They aim to create a warm, comforting, and inviting atmosphere that is adaptable enough to be applied across various platforms, while also enhancing brand recognition.

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