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I’m a creative, resourceful copywriter with a deep passion for the written word—shaping brand voice, building compelling narratives, and translating complex ideas into clear, audience-friendly content. I’ve worked across multiple personas and industries while staying current with content development and digital marketing best practices. I thrive on turning strategy into effective messaging across channels—ads, landing pages, case studies, collateral, and research—using strong planning, editing, and optimization skills. From kick-off briefs to final deliverables and campaign improvements, I enjoy collaborating closely with teams and clients to produce content that performs.…I’m a creative, resourceful copywriter with a deep passion for the written word—shaping brand voice, building compelling narratives, and translating complex ideas into clear, audience-friendly content. I’ve worked across multiple personas and industries while staying current with content development and digital marketing best practices. I thrive on turning strategy into effective messaging across channels—ads, landing pages, case studies, collateral, and research—using strong planning, editing, and optimization skills. From kick-off briefs to final deliverables and campaign improvements, I enjoy collaborating closely with teams and clients to produce content that performs.

alan benn

Writer, Copywriter, Content Producer, +2

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I’m a creative, resourceful copywriter with a deep passion for the written word—shaping brand voice, building compelling narratives, and translating complex ideas into clear, audience-friendly content. I’ve worked across multiple personas and industries while staying current with content development and digital marketing best practices. I thrive on turning strategy into effective messaging across channels—ads, landing pages, case studies, collateral, and research—using strong planning, editing, and optimization skills. From kick-off briefs to final deliverables and campaign improvements, I enjoy collaborating closely with teams and clients to produce content that performs.…I’m a creative, resourceful copywriter with a deep passion for the written word—shaping brand voice, building compelling narratives, and translating complex ideas into clear, audience-friendly content. I’ve worked across multiple personas and industries while staying current with content development and digital marketing best practices. I thrive on turning strategy into effective messaging across channels—ads, landing pages, case studies, collateral, and research—using strong planning, editing, and optimization skills. From kick-off briefs to final deliverables and campaign improvements, I enjoy collaborating closely with teams and clients to produce content that performs.

Available to hire

I’m a creative, resourceful copywriter with a deep passion for the written word—shaping brand voice, building compelling narratives, and translating complex ideas into clear, audience-friendly content. I’ve worked across multiple personas and industries while staying current with content development and digital marketing best practices.

I thrive on turning strategy into effective messaging across channels—ads, landing pages, case studies, collateral, and research—using strong planning, editing, and optimization skills. From kick-off briefs to final deliverables and campaign improvements, I enjoy collaborating closely with teams and clients to produce content that performs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance copywriter at Word Bytes

October 1, 2017 - Present

Write and edit advertising and promotional copy for print and online media. Oversee planning, execution, and optimization of web-based creative and technical content. Participate in client kick-off meetings to assess marketing communication objectives. Establish messaging strategy and promotional vehicles, assign resources/tasks, and contribute to blogs and social media. Write and maintain marketing playbooks, landing page templates, and how-to documentation. Support corporate branding guidelines (ad specs, logo usage, formatting). Translate creative direction into engaging content concepts. Collaborate with clients on creative briefs, and manage direct-to-user email, paid media, and social media campaigns. Project manage websites via third-party suppliers and agencies.

Copywriter (contract) at Xerox Creative Services

April 1, 2012 - October 1, 2017

Supported product launch communications for a first-in-the-market app: MS Dynamics GP “TimeOn”. Conceptualized themes for print and online ads aligned to messaging objectives. Wrote, coded, and helped design targeted web-based emails for clients and prospects. Designed, wrote, and formatted offline print collateral including spec sheets, brochures, and mail-in cards. Wrote and edited press releases in compliance with editorial guidelines for hosting media publications.

Marketing Copywriter at Sid Lee

August 1, 2008 - April 1, 2012

Wrote copy for marketing collateral such as websites, datasheets, presentations, and catalogs/visual aids. Developed copy for trade advertisements, press releases, and other externally-oriented projects.

Junior Copywriter at Sid Lee

February 1, 2008 - June 1, 2008

Collaborated with art direction, brand content, and creative/content teams to brainstorm ideas grounded in data-driven insights. Assisted in leading creative development for the brand under the guidance of senior creative leadership. Participated in brainstorming sessions with the broader creative team.