Hi, I’m Avish Lamba, a Creative Content Producer and Marketing Coordinator based in Sydney. I specialise in short-form video, social media management, and influencer collaborations for luxury brands and healthcare clients. Over the past 5+ years I’ve generated 6M+ organic views and helped campaigns achieve multi-year sales and reach growth for brands including Gucci, BOSS, Cartier, Disney, and W Sydney (Marriott). I’m MBA-trained in Marketing from UTS and hold hands-on certifications with Google Ads, Google Analytics, and LVMH. I love turning briefs into rapid, end-to-end content production, collaborating across PR, F&B, and digital teams, and building communities through authentic storytelling.

Avish Lamba

Hi, I’m Avish Lamba, a Creative Content Producer and Marketing Coordinator based in Sydney. I specialise in short-form video, social media management, and influencer collaborations for luxury brands and healthcare clients. Over the past 5+ years I’ve generated 6M+ organic views and helped campaigns achieve multi-year sales and reach growth for brands including Gucci, BOSS, Cartier, Disney, and W Sydney (Marriott). I’m MBA-trained in Marketing from UTS and hold hands-on certifications with Google Ads, Google Analytics, and LVMH. I love turning briefs into rapid, end-to-end content production, collaborating across PR, F&B, and digital teams, and building communities through authentic storytelling.

Available to hire

Hi, I’m Avish Lamba, a Creative Content Producer and Marketing Coordinator based in Sydney. I specialise in short-form video, social media management, and influencer collaborations for luxury brands and healthcare clients. Over the past 5+ years I’ve generated 6M+ organic views and helped campaigns achieve multi-year sales and reach growth for brands including Gucci, BOSS, Cartier, Disney, and W Sydney (Marriott).

I’m MBA-trained in Marketing from UTS and hold hands-on certifications with Google Ads, Google Analytics, and LVMH. I love turning briefs into rapid, end-to-end content production, collaborating across PR, F&B, and digital teams, and building communities through authentic storytelling.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Creative Content Producer at Trifid Media
January 1, 2026 - Present
Delivered 100% of content on brief and deadline across 4 concurrent brand accounts (Henrietta Chicken, Feedwell, Vault App, Flightrisk). Produced end-to-end branded video and photo assets from brief review, scripting, and on-location shooting through to final edit, optimised for Instagram Reels and TikTok. Increased client content output by removing production bottlenecks, enabling same-week turnaround from shoot to publish across all accounts.
Marketing & Social Media Coordinator at Hair Doctors
September 1, 2025 - January 1, 2026
Grew video views by 148% (25K to 63K) and accounts reached by 160% (4K to 14K) within 50 days of taking over content production. Increased profile actions by 93% and external link taps by 11,000 through a revised content calendar focused on treatment education reels and patient transformation stories. Improved follower growth by 59% and pushed organic reel reach to 14,000 views. Published 2 posts per platform daily, shooting, editing, and repurposing clinic footage, treatments, and live events into reels and stories using CapCut and Canva. Launched Hair Doctors Lab sub-brand visuals, producing first-round brand photography and establishing a premium aesthetic adopted across digital channels. Managed content scheduling (Later, Planoly), influencer outreach, PR tracking, and monthly Mailchimp newsletters.
Marketing Intern at W Sydney (Marriott International)
March 1, 2025 - June 1, 2025
Drove 35% increase in guest engagement across integrated luxury marketing campaigns spanning hospitality, F&B, and sustainability verticals. Expanded campaign reach by 50% and improved CTR by 22% by producing targeted copy for Instagram Stories, menus, and POS assets across 10+ campaigns. Secured media coverage by delivering influencer and press briefs for partnerships with GQ Australia, Australian Fashion Week, and Tourism Australia. Contributed to 15% uplift in on-property engagement through the Perrier REFRESH & Cheer Zone experiential activation. Managed digital asset library via Marriott DAC; collaborated with PR, F&B, and Sustainability teams on brand compliance.
Digital Marketing Consultant & Content Creator at Freelance
March 1, 2019 - Present
Generated 6M+ organic views across 100+ content assets produced for Gucci, BOSS, Cartier, Disney, The Iconic, and Destination NSW. Led BOSS fragrance launch (Australia) to a first-week sell-out and 25% sales uplift, producing the full content suite from concept to delivery. Drove 59% sales increase and complete category sell-out through a viral Snitch influencer campaign, the brand’s highest-performing creator collaboration. Built a 50K+ follower community organically, sustaining a 4–6% engagement rate. Negotiated and closed 30+ paid brand partnerships valued at $250–$1,000 per package, managing end-to-end from pitch to performance reporting. Featured in Business World for expert commentary on influencer ethics and brand safety; appeared in global RO… campaign.

Education

MBA (Marketing) at University of Technology Sydney (UTS)
January 11, 2030 - January 1, 2025
Bachelor of Computer Applications (Data Science & ML) at Manipal University
January 11, 2030 - January 1, 2022

Qualifications

LVMH Inside Certificate – Luxury brand management, heritage, and innovation
January 1, 2025 - April 4, 2026
Google Skillshop – Google Ads (Apps, Display, Creative, Shopping), AI-Powered Performance Ads, Google Analytics
January 1, 2025 - April 4, 2026

Industry Experience

Media & Entertainment, Healthcare, Retail, Travel & Hospitality, Professional Services