Available to hire
I’m Avita Lin, a brand strategy and marketing consultant based in Taoyuan, helping founders and teams turn scattered brand ideas into clear positioning, messaging, and practical go-to-market plans. My work spans market and audience research, narrative and content strategy, brand audits, customer journey improvements, and collaboration frameworks for KOL/KOC and cross-channel execution.
I’ve supported international brand communication and partnership development—starting with brand strategy work and later moving into UK market validation and outreach. Alongside strategy, I bring hands-on experience across CRM and digital platforms (including Salesforce and HubSpot-related workflows), plus content and communication support for events and partnerships across wellness, food, culture, tourism, and creative industries.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
Work Experience
Brand Strategy Consultant → Overseas Brand Representative (UK Market) at Aurora Shield
May 1, 2026 - PresentShaped positioning, audience, messaging, and content frameworks, then transitioned to UK-market external partnership development and validation. Supported partner research and outreach, tracked qualified responses and meeting progress, and built the communication foundation for global positioning, an English brand story, partnership proposals, and a lightweight landing-page narrative. Defined externally shareable information, collaboration boundaries, and cross-market communication principles to maintain brand consistency.
Brand Strategy Consultant at Queen Ann Health Hub
March 1, 2026 - May 31, 2026Designed a discovery and business diagnosis framework covering brand assets, services, audiences, resource constraints, and collaboration boundaries. Recommended a prioritized brand and business direction, mapped digital touchpoints, and proposed lightweight operating tools suited to available resources.
Brand Strategy & Marketing Consultant (Project-based) at XIANG YU PIN
March 1, 2026 - September 9, 2026Supported brand strategy and marketing planning across positioning, product communication, content direction, and customer-facing touchpoints. Developed KOL/KOC collaboration frameworks, including creator selection, partnership structures, content requirements, usage rights, and communication workflows. Reviewed and improved brand consistency across website, social channels, LINE, CRM, and customer service touchpoints, translating brand direction into briefs, cross-channel execution guidance, and handover documentation.
Technical Consultant at Beame
September 1, 2025 - PresentSituation analysis and MarTech recommendations (tracking, CMS/CRM options, reporting cadence).
Salesforce/MarTech Associate at Future Intelligence Technology Inc.
September 1, 2025 - October 10, 2025Salesforce/MarTech support coordinating campaigns; collaborated with cross-functional teams to optimize CRM/automation workflows.
Salesforce Developer (CRM / Flow automation support) at FITi
June 1, 2025 - September 30, 2025Supported Salesforce CRM configuration and Flow automation, with related HubSpot setup and internal workflow implementation. Added practical CRM/system understanding to support brand strategy work with more operational clarity.
Community & Experience Strategist at Digital Nomads Taiwan
June 1, 2025 - PresentTurned community events into repeatable brand experiences; designed bi-weekly and monthly event rhythms; built SOPs covering promo, registration, on-site flow, and feedback; coordinated venue and speaker workflows; improved consistency across event touchpoints.
VP of Marketing at LookHub
June 1, 2025 - October 10, 2025Led team execution of the brand marketing plan and GTM cadence; ran KPI reviews via GA4 and Looker Studio. Collaborated with engineering on product releases and e-commerce platform feature updates.
VP of Marketing / Brand Systems Support at LookHub
April 1, 2025 - June 1, 2025Created messaging structure and launch cadence; aligned merchandising, design, and marketing rhythm; supported brand asset development and communication materials; helped establish an ongoing optimization rhythm across teams; improved internal alignment and launch clarity.
Digital Marketing & Branding Specialist at Syncwell Company
February 1, 2025 - October 10, 2025Promoted from execution to planning/strategy; led rebranding planning and rollout. Set GA4 events/UTM; built Looker Studio dashboards; coordinated CMS launches & SEO QA.
Community & Brand Experience Support at Digital Nomads Taiwan
January 1, 2025 - PresentSupport brand and community experiences, contributing to events and storytelling.
Salesforce Developer at Future Intelligence Technology (FITI)
January 1, 2025 - PresentCRM workflow configuration and Flow automation to streamline marketing processes.
VP of Marketing (Brand Systems Support) at LookHub (Canada)
January 1, 2025 - PresentDeveloped brand assets including brand kits and communication materials; supported brand messaging structure and content systems; assisted brand planning for an e-commerce platform.
Promotions Manager at Ouri Opto Electronics
December 1, 2024 - October 10, 2025Promotions strategy and execution.
Brand Marketing Consultant at Foodage
September 1, 2024 - October 10, 2025Promoted from execution to planning/strategy; led rebranding planning and rollout. Set GA4 events/UTM; built Looker Studio reports; coordinated CMS launches & SEO QA.
Digital Marketing & Branding Specialist at Syncwell
August 1, 2024 - February 1, 2025Supported a health app brand in shifting from feature-first messaging to a more human, daily-companion narrative; improved website and onboarding messaging; collaborated with design and product on information structure; built content themes around daily-life scenarios; ensured brand communication consistency across touchpoints.
Brand Consultant at Zulu Coffee
February 1, 2024 - October 10, 2025Brand positioning and audience growth; +31% IG engagement; secured Yahoo/Compass/YouTube coverage and influencer partnerships.
Digital Marketing & Branding Specialist at Syncwell (UK)
January 1, 2024 - January 1, 2025Conducted international market research and competitor analysis; supported brand repositioning and social media strategy; assisted brand communication alignment across markets.
Brand Consultant at Zulu Coffee Shop
February 1, 2023 - February 29, 2024Collaborated with the founder on brand rebuilding, product positioning, market research, messaging, and content direction. Contributed to a 31% increase in social media reach.
Independent Brand Strategy Consultant
January 1, 2023 - PresentAdvised founders and growing brands on positioning, differentiation, messaging, market research, content strategy, and communication systems. Translated research and diagnostic findings into strategic recommendations, roadmaps, briefs, and implementation frameworks. Delivered selected brand, event, and communication projects across wellness, food, culture, tourism, and creative industries.
Brand Consultant at Zulu Coffee
January 1, 2023 - January 1, 2024Conducted product and competitor research; developed messaging framework and positioning support; increased social media reach by 31%.
Freelance Brand & Narrative Strategist at Freelance
January 1, 2023 - PresentConduct brand and competitor research to support positioning development; develop messaging frameworks and brand communication structures; support campaign planning and content direction; maintain communication consistency across brand channels.
Marketing Consultant at Cross Productions
October 1, 2022 - October 10, 2025Provided market analysis to guide channel mix and content; advised local SMEs on marketing initiatives.
Marketing Consultant at Cross Productions Company
May 1, 2022 - November 30, 2022Conducted SME market and competitor research and analyzed website and social performance. Provided brand and marketing recommendations to inform next-step strategy and execution priorities.
Marketing Lead / Author at Show Art Cultural Publishing
April 1, 2022 - October 10, 2025Brand positioning and audience growth; CRM lists and newsletter/event funnels. Participated in editing, production, and book launch promotions; delivered outbound dashboards.
Content & Narrative Strategist at Show Art Culture Publishing Company
December 1, 2020 - December 31, 2022Supported brand communication, campaign planning, book launches, promotional events, and publishing-related audience engagement. Contributed to narrative and content approaches for events and releases.
Content & Narrative Strategist at Show Art Cultural Publishing
December 1, 2020 - April 1, 2022Developed audience profiles and message structure for titles and events; connected social, newsletter, and event content into a unified cadence; set up lightweight reporting and review routines; helped teams see which content supported sales and engagement.
Assistant General Manager at Fullpower Tek Co., Ltd
November 1, 2020 - October 10, 2025International B2B marketing across 5+ regions; ~20% overseas sales lift via localized GTM and automation.
Content & Narrative Strategist at Show Art Culture Publishing
January 1, 2020 - January 1, 2022Developed content strategy and narrative frameworks to support publication and brand voice.
Assistant General Manager at FULLPOWER TEK CO. LTD
December 1, 2016 - November 30, 2020Managed B2B client relationships and coordinated between business and technical teams. Supported technical/business documentation and contributed to patent applications and related documentation work.
Assistant General Manager at Fullpower Tek Co., Ltd.
January 1, 2016 - January 1, 2020Operations oversight, team coordination, and cross-functional collaboration to align brand initiatives with business objectives.
Education
Master of Advertising & Public Relations Management at De Montfort University
January 11, 2030 - April 14, 2026Bachelor of English Literature at Chinese Culture University
January 11, 2030 - April 14, 2026M.A. Advertising & Public Relations Management at De Montfort University
January 1, 2021 - January 1, 2022B.A. in English Literature at Chinese Culture University
January 1, 2013 - January 1, 2016Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Education, Travel & Hospitality, Healthcare, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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