Available to hire
I help brands build clear and executable foundations across positioning, messaging, content, and operations, so the brand can be understood, repeated, and scaled by the team.
I partner with early-stage brands, startups, lifestyle brands, and culture- and content-driven teams to translate strategy into practical documents, rhythms, and systems that teams can own and sustain.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Chinese
Advanced
Work Experience
VP of Marketing at LookHub
June 1, 2025 - October 10, 2025Led team execution of the brand marketing plan and GTM cadence; ran KPI reviews via GA4 and Looker Studio. Collaborated with engineering on product releases and e-commerce platform feature updates.
Salesforce/MarTech Associate at Future Intelligence Technology Inc.
September 1, 2025 - October 10, 2025Salesforce/MarTech support coordinating campaigns; collaborated with cross-functional teams to optimize CRM/automation workflows.
Brand Consultant at Zulu Coffee
February 1, 2024 - October 10, 2025Brand positioning and audience growth; +31% IG engagement; secured Yahoo/Compass/YouTube coverage and influencer partnerships.
Digital Marketing & Branding Specialist at Syncwell Company
February 1, 2025 - October 10, 2025Promoted from execution to planning/strategy; led rebranding planning and rollout. Set GA4 events/UTM; built Looker Studio dashboards; coordinated CMS launches & SEO QA.
Marketing Consultant at Cross Productions
October 1, 2022 - October 10, 2025Provided market analysis to guide channel mix and content; advised local SMEs on marketing initiatives.
Marketing Lead / Author at Show Art Cultural Publishing
April 1, 2022 - October 10, 2025Brand positioning and audience growth; CRM lists and newsletter/event funnels. Participated in editing, production, and book launch promotions; delivered outbound dashboards.
Assistant General Manager at Fullpower Tek Co., Ltd
November 1, 2020 - October 10, 2025International B2B marketing across 5+ regions; ~20% overseas sales lift via localized GTM and automation.
Promotions Manager at Ouri Opto Electronics
December 1, 2024 - October 10, 2025Promotions strategy and execution.
Brand Marketing Consultant at Foodage
September 1, 2024 - October 10, 2025Promoted from execution to planning/strategy; led rebranding planning and rollout. Set GA4 events/UTM; built Looker Studio reports; coordinated CMS launches & SEO QA.
Technical Consultant at Beame
September 1, 2025 - PresentSituation analysis and MarTech recommendations (tracking, CMS/CRM options, reporting cadence).
Freelance Brand & Narrative Strategist at Freelance
January 1, 2023 - PresentConduct brand and competitor research to support positioning development; develop messaging frameworks and brand communication structures; support campaign planning and content direction; maintain communication consistency across brand channels.
VP of Marketing (Brand Systems Support) at LookHub (Canada)
January 1, 2025 - PresentDeveloped brand assets including brand kits and communication materials; supported brand messaging structure and content systems; assisted brand planning for an e-commerce platform.
Digital Marketing & Branding Specialist at Syncwell (UK)
January 1, 2024 - January 1, 2025Conducted international market research and competitor analysis; supported brand repositioning and social media strategy; assisted brand communication alignment across markets.
Brand Consultant at Zulu Coffee
January 1, 2023 - January 1, 2024Conducted product and competitor research; developed messaging framework and positioning support; increased social media reach by 31%.
Salesforce Developer at Future Intelligence Technology (FITI)
January 1, 2025 - PresentCRM workflow configuration and Flow automation to streamline marketing processes.
Community & Brand Experience Support at Digital Nomads Taiwan
January 1, 2025 - PresentSupport brand and community experiences, contributing to events and storytelling.
Content & Narrative Strategist at Show Art Culture Publishing
January 1, 2020 - January 1, 2022Developed content strategy and narrative frameworks to support publication and brand voice.
Assistant General Manager at Fullpower Tek Co., Ltd.
January 1, 2016 - January 1, 2020Operations oversight, team coordination, and cross-functional collaboration to align brand initiatives with business objectives.
Digital Marketing & Branding Specialist at Syncwell
August 1, 2024 - February 1, 2025Supported a health app brand in shifting from feature-first messaging to a more human, daily-companion narrative; improved website and onboarding messaging; collaborated with design and product on information structure; built content themes around daily-life scenarios; ensured brand communication consistency across touchpoints.
VP of Marketing / Brand Systems Support at LookHub
April 1, 2025 - June 1, 2025Created messaging structure and launch cadence; aligned merchandising, design, and marketing rhythm; supported brand asset development and communication materials; helped establish an ongoing optimization rhythm across teams; improved internal alignment and launch clarity.
Content & Narrative Strategist at Show Art Cultural Publishing
December 1, 2020 - April 1, 2022Developed audience profiles and message structure for titles and events; connected social, newsletter, and event content into a unified cadence; set up lightweight reporting and review routines; helped teams see which content supported sales and engagement.
Community & Experience Strategist at Digital Nomads Taiwan
June 1, 2025 - PresentTurned community events into repeatable brand experiences; designed bi-weekly and monthly event rhythms; built SOPs covering promo, registration, on-site flow, and feedback; coordinated venue and speaker workflows; improved consistency across event touchpoints.
Education
Master of Advertising & Public Relations Management at De Montfort University
January 11, 2030 - April 14, 2026Bachelor of English Literature at Chinese Culture University
January 11, 2030 - April 14, 2026Qualifications
Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Retail, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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