Hi, I’m Avni Goel, a Product Designer with experience shaping digital products at FCB Chicago, ibelieve.ai, ActionFace, and as a founder and designer for Society of Cloth. I specialize in product design, user-centered design, visual design, and prototyping to create intuitive experiences. As a co-founder of Society of Cloth, I helped build an online retail platform showcasing South Asian designers and artists, growing a following of over 20,000 and earning features in WWD, Citi Zen’s Poste, and at the Áwet Soho Showroom. I also designed brand identities and marketing assets for We Are The New Farmers, Deserve Inc., and other clients, driving traffic and engagement.

Avni Goel

Hi, I’m Avni Goel, a Product Designer with experience shaping digital products at FCB Chicago, ibelieve.ai, ActionFace, and as a founder and designer for Society of Cloth. I specialize in product design, user-centered design, visual design, and prototyping to create intuitive experiences. As a co-founder of Society of Cloth, I helped build an online retail platform showcasing South Asian designers and artists, growing a following of over 20,000 and earning features in WWD, Citi Zen’s Poste, and at the Áwet Soho Showroom. I also designed brand identities and marketing assets for We Are The New Farmers, Deserve Inc., and other clients, driving traffic and engagement.

Available to hire

Hi, I’m Avni Goel, a Product Designer with experience shaping digital products at FCB Chicago, ibelieve.ai, ActionFace, and as a founder and designer for Society of Cloth. I specialize in product design, user-centered design, visual design, and prototyping to create intuitive experiences.

As a co-founder of Society of Cloth, I helped build an online retail platform showcasing South Asian designers and artists, growing a following of over 20,000 and earning features in WWD, Citi Zen’s Poste, and at the Áwet Soho Showroom. I also designed brand identities and marketing assets for We Are The New Farmers, Deserve Inc., and other clients, driving traffic and engagement.

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Language

English
Fluent

Work Experience

Co-Founder at Society of Cloth
January 1, 2023 - Present
Established and scaled an online retail platform showcasing South Asian designers and artists. Led lookbooks, email marketing, branding, website, posters and spatial interiors; grew following to 20,000; featured in WWD, Citi Zen’s Poste, and Áwet Soho Showroom; hosted events attracting 10,000 attendees.
Senior Product Designer at We Are The New Farmers
January 1, 2023 - January 1, 2024
Designed and launched the first brand identity system, driving traffic growth across digital and social platforms; managed logo, brand fonts and colors, website, packaging, posters, flyers, emails.
Product Designer at Deserve Inc.
January 1, 2022 - January 1, 2023
Front-end development, branding, research, and marketing projects to increase user traffic; delivered the mobile and desktop web-flow of the user journey; contributed to AMC Theatres loyalty credit card program design.

Education

Bachelor of Fine Arts in Communication Design (Awarded Full Scholarship, Graduated with Institutional Honors) at Parsons School of Design
January 11, 2030 - February 17, 2026

Qualifications

Full Scholarship Award for BFA in Communication Design
January 11, 2030 - February 17, 2026

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Education