Alana Yu

Organized comprehensive daily operations including cashiering, customer service, latte art, and opening/closing procedures. Demonstrated strong multitasking by engaging customers during crowd control while directing standard operations and site tasks.

Collaborated with a Senior Art Coordinator on logo and character design, merchandise, and promotional materials for an annual event with 400+ attendees. Vended at the event using personal pins/keys, stickers, and custom art to attract foot traffic and reported 600% returns of costs. Supported event planning and production tasks including pre-production processes, formatting, illustration, t-shirt screen-printing production, event running, and in-person sales support, contributing over $5,000 in gross income for the event.

Crafted high-impact graphic images including a reusable set of visual assets for publication on the company website and further branding across social media channels and physical merchandise to drive user web and in-person foot traffic. Participated in weekly creative standups with the CEO, contributing to and directing artistic direction. Directed eye-catching custom artwork featured on a PC case as the centerpiece for an in-person networking event. Owned the end-to-end lifecycle of a custom piece by personally installing parts to ensure the original vision was realized.