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I'm a results-oriented branding strategist with 15+ years guiding design conceptualization, brand development, marketing communications, strategic planning, and campaign production for industry leaders like Coca-Cola, WebMD, BET, and Walt Disney Imagineering. I excel at turning insights into compelling brand stories and creative solutions that work across logos, print, web, and experiences. I collaborate with executives and cross-functional teams from discovery through delivery, aligning brand vision with business goals while ensuring consistency and impact across channels.…I'm a results-oriented branding strategist with 15+ years guiding design conceptualization, brand development, marketing communications, strategic planning, and campaign production for industry leaders like Coca-Cola, WebMD, BET, and Walt Disney Imagineering. I excel at turning insights into compelling brand stories and creative solutions that work across logos, print, web, and experiences. I collaborate with executives and cross-functional teams from discovery through delivery, aligning brand vision with business goals while ensuring consistency and impact across channels.

Alan Watkins

Brand Strategist, Art Director, Graphic Designer, +3

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I'm a results-oriented branding strategist with 15+ years guiding design conceptualization, brand development, marketing communications, strategic planning, and campaign production for industry leaders like Coca-Cola, WebMD, BET, and Walt Disney Imagineering. I excel at turning insights into compelling brand stories and creative solutions that work across logos, print, web, and experiences. I collaborate with executives and cross-functional teams from discovery through delivery, aligning brand vision with business goals while ensuring consistency and impact across channels.…I'm a results-oriented branding strategist with 15+ years guiding design conceptualization, brand development, marketing communications, strategic planning, and campaign production for industry leaders like Coca-Cola, WebMD, BET, and Walt Disney Imagineering. I excel at turning insights into compelling brand stories and creative solutions that work across logos, print, web, and experiences. I collaborate with executives and cross-functional teams from discovery through delivery, aligning brand vision with business goals while ensuring consistency and impact across channels.

Available to hire

I’m a results-oriented branding strategist with 15+ years guiding design conceptualization, brand development, marketing communications, strategic planning, and campaign production for industry leaders like Coca-Cola, WebMD, BET, and Walt Disney Imagineering.

I excel at turning insights into compelling brand stories and creative solutions that work across logos, print, web, and experiences. I collaborate with executives and cross-functional teams from discovery through delivery, aligning brand vision with business goals while ensuring consistency and impact across channels.

Skills

Brand Identity

Branding

Web Design

Experience Level

Brand Identity

Expert

Branding

Expert

Web Design

Expert

Work Experience

Brand Strategist at A. WATKINS CREATIVE

January 1, 2005 - Present

Collaborated with high-profile branding teams (Mariah Carey, Coca-Cola, Walt Disney Imagineering, BET Soul Train Awards) to develop and deliver custom marketing content. Conducted client intakes to explore innovative branding options, scoped deliverables, and execute product development initiatives for logos, print collateral, web designs, photography, multimedia presentations, and training content.

Brand & Program Development Manager at Delta Air Lines Global Services

February 1, 2015 - February 1, 2020

Maintained sole responsibility for creating and developing the Delta Air Lines Global Services brand aesthetically in partnership with executives and business unit teams, impacting 28k+ employees and millions of clients with engaging designs and copy for promotional materials, internal HR communications, onboarding manuals, operational guides, outreach campaigns, safety communications, airport displays, and more across all Delta hubs. Contributed to securing multi-million dollar partnerships by developing sales and marketing content and aligning cross-functional stakeholders.

Senior Web Designer at HD SUPPLY WHITE CAP

September 1, 2013 - October 1, 2014

Organized, planned, drafted, and pitched site designs and web-based promos, including homepage promos, landing pages, email templates, social media campaigns, and layout updates. Researched online design trends to propose cutting-edge UI/UX options and maintained the online retail site to increase monthly revenue.

Senior Graphic Designer/ Design Lead at WEBMD

September 1, 2010 - January 1, 2013

Led a design team to create concepts and solutions across multiple media formats for a leading health information site. Supported marketing and sales, collaborated with external clients, and contributed to pre-sales efforts by mockups of website designs for B2B prospects, generating prototypes that helped win lucrative accounts and revenue. Designed company holiday campaigns and developed UX-focused mockups and prototypes to improve user experiences and align with client branding.