I’m a strategic marketing leader and brand storyteller with nearly two decades of experience guiding brands, teams, and executives through growth and transformation. My work sits at the intersection of strategy, narrative, and visibility. I lead cross-functional marketing campaigns, advise C-suite leaders on brand positioning and thought leadership, and help shape stories that spark connection.\n\nI’ve built and scaled marketing programs across brand types, including B2B, agency, and direct-to-consumer, always with a focus on clarity, connection, and cultural relevance. I bring a rare mix of big-picture thinking and attention to the details that often get overlooked, helping brands show up with intention and consistency. Whether I’m mapping out a go-to-market strategy or leading a brand through a narrative shift, I lead with purpose, collaborate with empathy, and approach every project as a chance to vision build. The work I create is resonant, human-centered, and built to last.

Ayanna Dutton - Diaz

I’m a strategic marketing leader and brand storyteller with nearly two decades of experience guiding brands, teams, and executives through growth and transformation. My work sits at the intersection of strategy, narrative, and visibility. I lead cross-functional marketing campaigns, advise C-suite leaders on brand positioning and thought leadership, and help shape stories that spark connection.\n\nI’ve built and scaled marketing programs across brand types, including B2B, agency, and direct-to-consumer, always with a focus on clarity, connection, and cultural relevance. I bring a rare mix of big-picture thinking and attention to the details that often get overlooked, helping brands show up with intention and consistency. Whether I’m mapping out a go-to-market strategy or leading a brand through a narrative shift, I lead with purpose, collaborate with empathy, and approach every project as a chance to vision build. The work I create is resonant, human-centered, and built to last.

Available to hire

I’m a strategic marketing leader and brand storyteller with nearly two decades of experience guiding brands, teams, and executives through growth and transformation. My work sits at the intersection of strategy, narrative, and visibility. I lead cross-functional marketing campaigns, advise C-suite leaders on brand positioning and thought leadership, and help shape stories that spark connection.\n\nI’ve built and scaled marketing programs across brand types, including B2B, agency, and direct-to-consumer, always with a focus on clarity, connection, and cultural relevance. I bring a rare mix of big-picture thinking and attention to the details that often get overlooked, helping brands show up with intention and consistency. Whether I’m mapping out a go-to-market strategy or leading a brand through a narrative shift, I lead with purpose, collaborate with empathy, and approach every project as a chance to vision build. The work I create is resonant, human-centered, and built to last.

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Language

English
Fluent

Work Experience

Senior Marketing Lead, Agency Enablement at LinkedIn
January 1, 2021 - January 1, 2025
Led strategy and execution for LinkedIn’s agency-facing marketing efforts, building scalable programs and narratives that elevated platform positioning across B2B audiences. Partnered with cross-functional teams and executive stakeholders to drive adoption, education, and long-term client engagement.
Senior Account Supervisor, Global Business Marketing at Meta (via Dentsu)
January 1, 2019 - January 1, 2021
Strategic marketing lead supporting Meta’s Global Business Marketing team, focused on driving brand equity and small business visibility through community-centered campaigns. Partnered with executive stakeholders, comms, and product teams to align messaging with Meta’s broader economic impact mission, leading high-visibility initiatives that engaged millions of business owners across the U.S.
Retail Marketing Consultant at Coach
January 1, 2018 - January 1, 2019
Served as a strategic consultant to the North America Retail Marketing team, driving localized marketing and campaign strategy across Coach’s retail footprint. Focused on enhancing in-store traffic, optimizing visibility for new product launches, and aligning consumer messaging across regions.
Associate Marketing Manager at Wacoal America, Inc
January 1, 2014 - January 1, 2016
Drove cross-channel marketing and brand storytelling strategy for Wacoal and b.tempt’d, supporting national retail campaigns and digital content initiatives. Focused on enhancing consumer engagement, strengthening retailer partnerships, and increasing visibility across traditional and digital platforms.
Brand Marketing Consultant at RWS Entertainment Group
January 1, 2017 - January 1, 2018
Led digital growth strategy and creative direction across acquisition campaigns and executive branding.
Global Trade Associate Marketing Manager at COTY
January 1, 2016 - January 1, 2017
Drove global positioning and led seasonal retail initiatives for mass fragrances in the U.S. and international markets.
Assistant Brand Manager at Kayser-Roth Co., HUE
January 1, 2013 - January 1, 2014
Contributed to brand development and retail marketing strategy for hosiery and apparel, focusing on competitive positioning and audience insights.
Account Executive, Cadillac at Leo Burnett / Martin Retail Group
January 1, 2010 - January 1, 2012
Oversaw regional marketing programs for Cadillac, managing creative development, campaign rollout, and cross-agency collaboration to drive brand consistency and market presence.

Education

Master of Business Administration in Management & Entrepreneurship at LIM College, New York City
January 11, 2030 - December 30, 2025
Bachelor of Arts in Communications at Le Moyne College, Syracuse, New York
January 11, 2030 - December 30, 2025
Associate of Arts in Fashion Styling at Fashion Institute of Technology, New York City
January 11, 2030 - December 30, 2025

Qualifications

LinkedIn Marketing Specialist Path
January 11, 2030 - December 30, 2025
LinkedIn B2B University Certification
January 11, 2030 - December 30, 2025
Facebook Blueprint Digital Marketing
January 11, 2030 - December 30, 2025

Industry Experience

Professional Services, Retail, Software & Internet, Media & Entertainment