Hi, I’m Ayan Salman, a results-driven Performance Marketing Specialist with 5+ years of experience managing, optimizing, and scaling Google Ads and Meta Ads campaigns for home service, local service, B2C, and lead generation businesses across the U.S. and Australia. I own campaigns end-to-end, from onboarding and strategy to execution, reporting, and scaling, while delivering excellent ROI, controlled CPA, and consistent revenue growth. I thrive in agency environments, collaborating directly with business owners, handling multiple accounts, and turning ad spend into measurable business outcomes. I excel at aligning ads with landing pages and tracking, delivering client-ready revenue-focused reports, and driving continuous improvements through testing, data analysis, and clear communication.

Ayan Salman

Hi, I’m Ayan Salman, a results-driven Performance Marketing Specialist with 5+ years of experience managing, optimizing, and scaling Google Ads and Meta Ads campaigns for home service, local service, B2C, and lead generation businesses across the U.S. and Australia. I own campaigns end-to-end, from onboarding and strategy to execution, reporting, and scaling, while delivering excellent ROI, controlled CPA, and consistent revenue growth. I thrive in agency environments, collaborating directly with business owners, handling multiple accounts, and turning ad spend into measurable business outcomes. I excel at aligning ads with landing pages and tracking, delivering client-ready revenue-focused reports, and driving continuous improvements through testing, data analysis, and clear communication.

Available to hire

Hi, I’m Ayan Salman, a results-driven Performance Marketing Specialist with 5+ years of experience managing, optimizing, and scaling Google Ads and Meta Ads campaigns for home service, local service, B2C, and lead generation businesses across the U.S. and Australia. I own campaigns end-to-end, from onboarding and strategy to execution, reporting, and scaling, while delivering excellent ROI, controlled CPA, and consistent revenue growth.

I thrive in agency environments, collaborating directly with business owners, handling multiple accounts, and turning ad spend into measurable business outcomes. I excel at aligning ads with landing pages and tracking, delivering client-ready revenue-focused reports, and driving continuous improvements through testing, data analysis, and clear communication.

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Language

English
Fluent
Urdu
Advanced

Work Experience

Marketing Expert at Coldespy
November 1, 2020 - Present
Developed and executed strategic digital marketing campaigns aligned with business objectives. Maximized ROI through data-driven optimization across SEO, Meta Ads, Google Ads, and social platforms. Utilized Jira, Slack, Trello, and Asana to streamline marketing project management and team collaboration. Delivered consistent lead generation and growth by leveraging high-performing ad creatives and landing pages. Performed competitive research to identify opportunities and refine positioning strategies. Built and maintained detailed reporting dashboards and client communication processes.
Growth Marketing Specialist (Google Ads & Meta Ads) at Slidey (Software House)
January 1, 2021 - January 1, 2022
Managed Google Ads and Meta Ads campaigns for SaaS, service-based, and B2C brands across international markets, owning paid media strategy end-to-end. Drove high-ROI Google Search growth through keyword intent optimization, Quality Score improvements, and efficient budget scaling. Led Meta Ads acquisition and retargeting funnels to maintain strong CPA and ROAS. Collaborated cross-functionally to align ads, landing pages, and tracking while delivering clear performance reports focused on revenue and lead quality.
Growth Marketing Specialist (Google Ads & Meta Ads) at Coldespy
January 1, 2022 - January 1, 2025
Planned, launched, and scaled Google and Meta Ads for local services and B2C lead generation, managing budgets from $5,000+ with strong ROAS. Built high-intent Google Search campaigns with keyword research and negative keyword optimization. Executed Meta Ads with continuous A/B testing on creatives, audiences, and bidding strategies. Monitored GA4 & Meta Pixel tracking, and delivered client-ready revenue-focused reports.
Independent / Contract – Growth Marketing Specialist at Independent / Contract
February 1, 2023 - July 1, 2023
Led Google Search campaigns for local and service-based businesses, focusing on high-intent keywords to drive fast ROI. Built optimized account structures with themed ad groups and match-type control to improve Quality Score and reduce CPC. Performed rapid optimizations through search term analysis, negative keyword frameworks, and bid strategy adjustments. Collaborated on landing page messaging and delivered performance reports centered on CPA, conversions, and overall revenue impact.
Assistant at Million Dollar Marketing
September 1, 2021 - December 1, 2021
Assisted in managing Google Ads and Meta Ads campaigns, supporting keyword research, ad copywriting, and creative testing. Analyzed performance data and prepared reports for senior strategists. Conducted competitor research and audience analysis to inform campaign strategies. Provided overall support to ensure campaigns ran efficiently and effectively.

Education

Bachelor of Science in Computer Science at SZABIST University
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Retail