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Results-driven marketing professional with hands-on experience in performance marketing, full-funnel campaign planning, and integrated marketing communications across digital, e-commerce, and in-store channels. Skilled in paid social (Meta, TikTok), Google Ads (PMax), SEO, email marketing, content creation, and brand guardianship. MSc-qualified in International Marketing and Branding, with a track record of delivering measurable commercial impact as a solo marketer in fast-paced retail and e-commerce environments. Experienced in budget management, A/B testing, and data-driven decision making using GA4 and Microsoft Clarity.…Results-driven marketing professional with hands-on experience in performance marketing, full-funnel campaign planning, and integrated marketing communications across digital, e-commerce, and in-store channels. Skilled in paid social (Meta, TikTok), Google Ads (PMax), SEO, email marketing, content creation, and brand guardianship. MSc-qualified in International Marketing and Branding, with a track record of delivering measurable commercial impact as a solo marketer in fast-paced retail and e-commerce environments. Experienced in budget management, A/B testing, and data-driven decision making using GA4 and Microsoft Clarity.

Aya Hussein

Brand Strategist, Marketing Strategist, Growth Marketer, +7

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Results-driven marketing professional with hands-on experience in performance marketing, full-funnel campaign planning, and integrated marketing communications across digital, e-commerce, and in-store channels. Skilled in paid social (Meta, TikTok), Google Ads (PMax), SEO, email marketing, content creation, and brand guardianship. MSc-qualified in International Marketing and Branding, with a track record of delivering measurable commercial impact as a solo marketer in fast-paced retail and e-commerce environments. Experienced in budget management, A/B testing, and data-driven decision making using GA4 and Microsoft Clarity.…Results-driven marketing professional with hands-on experience in performance marketing, full-funnel campaign planning, and integrated marketing communications across digital, e-commerce, and in-store channels. Skilled in paid social (Meta, TikTok), Google Ads (PMax), SEO, email marketing, content creation, and brand guardianship. MSc-qualified in International Marketing and Branding, with a track record of delivering measurable commercial impact as a solo marketer in fast-paced retail and e-commerce environments. Experienced in budget management, A/B testing, and data-driven decision making using GA4 and Microsoft Clarity.

Available to hire

Results-driven marketing professional with hands-on experience in performance marketing, full-funnel campaign planning, and integrated marketing communications across digital, e-commerce, and in-store channels. Skilled in paid social (Meta, TikTok), Google Ads (PMax), SEO, email marketing, content creation, and brand guardianship.

MSc-qualified in International Marketing and Branding, with a track record of delivering measurable commercial impact as a solo marketer in fast-paced retail and e-commerce environments. Experienced in budget management, A/B testing, and data-driven decision making using GA4 and Microsoft Clarity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

Arabic

Fluent

Work Experience

Digital Marketing Executive at Engineering Agencies

February 1, 2025 - Present

Planned and executed full-funnel, multi-channel campaigns across paid social (Meta, TikTok), email, Google Ads, Performance Max, print and in-store; delivered over 20% higher sales across three sale events. Optimized paid social campaigns with A/B testing and an organic-to-paid strategy, expanding Meta reach from 12.5k to 192k. Built Google Performance Max campaigns and Shopping feeds; created a best-seller asset group based on seasonal sales data, delivering a 15.9x ROAS (£121 spend / £1,930 revenue). Implemented SEO strategies; managed email marketing via Mailchimp and Zoho CRM; produced marketing collateral including print catalogs and POS materials. Filmed and edited video content for TikTok/Meta; built Shopify landing pages; tracked performance with GA4 and Microsoft Clarity. Managed budgets, ROI, and KPIs; collaborated with supplier brand teams on co-branded campaigns; delivered a full Premier Centre prototype for DeWalt with 60+ pieces of content and partner sign-off.

Store Host at Specsavers

September 1, 2024 - December 1, 2024

Managed customer arrivals, bookings and queries; strengthened interpersonal and communication skills; developed strong teamwork and multitasking abilities in a fast-paced, high-demand environment.

Marketing Assistant & Content creator at REI Lead Pros

March 1, 2023 - July 31, 2023

Supported end-to-end B2B marketing activity from planning through execution with close collaboration with the Marketing Manager. Created branded social media content and downloadable guides aligned to brand guidelines, and contributed to content planning and campaign support across multiple digital channels.

Marketing Assistant & Content Creator at REI Call Center

March 1, 2023 - July 1, 2023

Supported end-to-end B2B marketing activity from planning to execution; collaborated with the Marketing Manager; created branded content including social posts and downloadable guides; contributed to content planning and cross-channel campaign support.

Digital Media Consultant at Yellow Pages

January 1, 2023 - March 1, 2023

Conducted full sales cycles from prospecting to crafting personalised digital marketing proposals; used Google Analytics insights to support client proposals and tailor digital solutions.