Hi, I'm Ayudya Ning Tyas, a passionate and results-driven Public Relations and Marketing Communications professional with over four years of experience. I excel at creating and executing integrated communication strategies that boost brand visibility and engagement. I enjoy collaborating with teams and stakeholders to craft compelling brand narratives and manage crisis communications effectively. I thrive on driving meaningful connections through digital channels, ATL/BTL initiatives, and community marketing. My skills in strategic planning, team leadership, and influencer engagement have helped me deliver impactful campaigns and foster strong media and community relationships. I'm enthusiastic about continuing to grow and make a positive impact in the marketing and communications field.

Ayudya

Hi, I'm Ayudya Ning Tyas, a passionate and results-driven Public Relations and Marketing Communications professional with over four years of experience. I excel at creating and executing integrated communication strategies that boost brand visibility and engagement. I enjoy collaborating with teams and stakeholders to craft compelling brand narratives and manage crisis communications effectively. I thrive on driving meaningful connections through digital channels, ATL/BTL initiatives, and community marketing. My skills in strategic planning, team leadership, and influencer engagement have helped me deliver impactful campaigns and foster strong media and community relationships. I'm enthusiastic about continuing to grow and make a positive impact in the marketing and communications field.

Available to hire

Hi, I’m Ayudya Ning Tyas, a passionate and results-driven Public Relations and Marketing Communications professional with over four years of experience. I excel at creating and executing integrated communication strategies that boost brand visibility and engagement. I enjoy collaborating with teams and stakeholders to craft compelling brand narratives and manage crisis communications effectively.

I thrive on driving meaningful connections through digital channels, ATL/BTL initiatives, and community marketing. My skills in strategic planning, team leadership, and influencer engagement have helped me deliver impactful campaigns and foster strong media and community relationships. I’m enthusiastic about continuing to grow and make a positive impact in the marketing and communications field.

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Language

English
Advanced
Indonesian
Fluent
Korean
Intermediate

Work Experience

Public Relations & Marketing Manager at Indosat Ooredoo Hutchison
July 1, 2023 - Present
Led and managed a team of 13+ regional marketing and sales professionals, overseeing integrated marketing campaigns for key brands across Bali Nusra. Executed corporate PR campaigns increasing brand visibility and media coverage by 105%, generating over 450 organic news features nationwide. Managed a media database of over 3,000 outlets, cultivated journalist and government stakeholder relationships, and delivered integrated ATL, BTL, digital, and influencer marketing efforts. Developed crisis communication strategies, managed significant budgets, and initiated strategic partnerships. Organized international collaboration events and led CSR programs to enhance community engagement.
Community Marketing Manager at Code for Asia
July 31, 2023 - July 26, 2025
Strategized and implemented community building initiatives to grow a tech enthusiast community by 20%. Designed and executed online marketing events that boosted attendance by 35%. Produced impactful digital content including newsletters, blog posts, and success stories tailored to engage community members and showcase program value.
Community Marketing Associate at Semesta Akademi
March 31, 2023 - July 26, 2025
Built and managed 7 online communities with over 500 participants and partners, increasing participant engagement in marketing events and programs by 80%. Created engaging educational content leading to a 95% increase in learner engagement and 90% content utilization. Executed community marketing strategies leveraging digital and content marketing and collaborated with stakeholders to enhance program reach.
Co-Founder & Strategist at ICON NTB
March 31, 2024 - July 26, 2025
Led strategic partnership development with local businesses, government officials, and corporates resulting in CSR collaborations with key institutions. Designed comprehensive program plans tailored to partner needs, overseeing delivery and evaluation to optimize sustainable entrepreneurship initiatives. Conducted market analysis and adapted communication strategies accordingly.
Content Writer & Developer at Jurnal Perempuan Indonesia
February 28, 2022 - July 26, 2025
Developed and executed editorial content plans increasing digital publication engagement by 40%. Managed social media content calendars and email marketing campaigns to distribute content and engage audiences.
Content Writer & Developer at XD Collective
February 28, 2022 - July 26, 2025
Brainstormed and wrote creative content including scripts for short films reaching over 2 million views, contributing to a 10% follower growth and 6% increase in YouTube subscribers.

Education

Bachelor of Social Sciences at University of Indonesia
January 1, 2017 - December 31, 2021

Qualifications

Best Press Release PR Program of The Year 2024
January 1, 2024 - December 31, 2024
Adobe Content Creator
January 1, 2025 - December 31, 2025
Microsoft Public Relations and Communications
January 1, 2025 - December 31, 2025
Google Project Management
January 1, 2025 - December 31, 2025
Decentralized Finance (DeFi), Duke University
January 1, 2025 - December 31, 2025
OKR Certification
January 1, 2023 - December 31, 2023
Brand Management Specialization, University of London
January 1, 2023 - December 31, 2023
Marketing Specialization, University of California Irvine
January 1, 2021 - December 31, 2021

Industry Experience

Telecommunications, Media & Entertainment, Education, Non-Profit Organization, Professional Services