Creative and proficient UI/UX Designer with a strong background in graphic design. Skilled in creating engaging digital experiences that combine innovative design concepts with user-centered functionality. Passionate about creating visually appealing solutions. EXPERIENCE GRAPHIC DESIGNER - RED OX FASHION JUN 2023 - PRESENT Spearheaded the complete redesign of the website for two brands, demonstrating proficiency in transforming the user experience based on data collected from marketing campaigns and sales, resulting in enhanced user engagement and brand perception. Conceptualized innovative designs, layouts, and visual assets, determining optimal arrangement, typography, space usage, and aesthetics to create polished mockups and marketing materials. Maintained brand consistency across channels, iterated on creative assets by analyzing performance data, and collaborated with cross-functional teams to optimize campaigns, showcasing proficiency in leveraging knowledge of design principles and trends. Translated concepts into compelling, on-brand creative directions and layouts across mediums, ensuring alignment with desired outcomes and presenting creative visions internally through polished mood boards, mockups, and proposals. Thrived in a fast-paced environment, delivering high-quality creative work across mediums like emails, banners, and newsletters, meeting tight deadlines, while also creating Amazon A+/EBC content designs for the USA and UK regions. Managed and led a team of five developers and graphic designers to implement designs effectively, fostering collaboration and leading discussions for creative concepts for social media campaigns, while coordinating with the social media team for design consistency in posts and stories. UI/UX DESIGNER - VIOSIMOS UNITED PVT LTD AUG 2022 MAY 2023 Redesigned digital marketplace and CRM website with a user-centered approach, incorporating business goals, user feedback, prototypes, mockups, style guides, and design systems to enhance user experience. Collaborated cross-functionally with product, engineering, marketing, and management teams to conceptualize and optimize user-friendly experiences, demonstrating strong teamwork and communication skills. Conducted comprehensive UX research and testing to identify and troubleshoot issues, iterated on designs to improve responsiveness, showcasing analytical and problem-solving abilities. Created original graphical designs, including sketches, images, tables, magazine covers, graphics, and banners, aligning with brand strategy to enhance brand identity and recognition. Developed effective social media strategies and posts in partnership with the marketing team, contributing to increased brand awareness and engagement. Led the execution of new user flows and wireframes informed by research insights to enhance customer journey and UI design of digital products, driving innovation and improvement in user experience.

Ayeshna Vinayak

Creative and proficient UI/UX Designer with a strong background in graphic design. Skilled in creating engaging digital experiences that combine innovative design concepts with user-centered functionality. Passionate about creating visually appealing solutions. EXPERIENCE GRAPHIC DESIGNER - RED OX FASHION JUN 2023 - PRESENT Spearheaded the complete redesign of the website for two brands, demonstrating proficiency in transforming the user experience based on data collected from marketing campaigns and sales, resulting in enhanced user engagement and brand perception. Conceptualized innovative designs, layouts, and visual assets, determining optimal arrangement, typography, space usage, and aesthetics to create polished mockups and marketing materials. Maintained brand consistency across channels, iterated on creative assets by analyzing performance data, and collaborated with cross-functional teams to optimize campaigns, showcasing proficiency in leveraging knowledge of design principles and trends. Translated concepts into compelling, on-brand creative directions and layouts across mediums, ensuring alignment with desired outcomes and presenting creative visions internally through polished mood boards, mockups, and proposals. Thrived in a fast-paced environment, delivering high-quality creative work across mediums like emails, banners, and newsletters, meeting tight deadlines, while also creating Amazon A+/EBC content designs for the USA and UK regions. Managed and led a team of five developers and graphic designers to implement designs effectively, fostering collaboration and leading discussions for creative concepts for social media campaigns, while coordinating with the social media team for design consistency in posts and stories. UI/UX DESIGNER - VIOSIMOS UNITED PVT LTD AUG 2022 MAY 2023 Redesigned digital marketplace and CRM website with a user-centered approach, incorporating business goals, user feedback, prototypes, mockups, style guides, and design systems to enhance user experience. Collaborated cross-functionally with product, engineering, marketing, and management teams to conceptualize and optimize user-friendly experiences, demonstrating strong teamwork and communication skills. Conducted comprehensive UX research and testing to identify and troubleshoot issues, iterated on designs to improve responsiveness, showcasing analytical and problem-solving abilities. Created original graphical designs, including sketches, images, tables, magazine covers, graphics, and banners, aligning with brand strategy to enhance brand identity and recognition. Developed effective social media strategies and posts in partnership with the marketing team, contributing to increased brand awareness and engagement. Led the execution of new user flows and wireframes informed by research insights to enhance customer journey and UI design of digital products, driving innovation and improvement in user experience.

Available to hire

Creative and proficient UI/UX Designer with a strong background in graphic design. Skilled in creating engaging digital experiences that combine innovative design concepts with user-centered functionality. Passionate about creating visually appealing solutions.

EXPERIENCE

GRAPHIC DESIGNER - RED OX FASHION
JUN 2023 - PRESENT

Spearheaded the complete redesign of the website for two brands, demonstrating proficiency in transforming the user experience based on data collected from marketing campaigns and sales, resulting in enhanced user engagement and brand perception.
Conceptualized innovative designs, layouts, and visual assets, determining optimal arrangement, typography, space usage, and aesthetics to create polished mockups and marketing materials.
Maintained brand consistency across channels, iterated on creative assets by analyzing performance data, and collaborated with cross-functional teams to optimize campaigns, showcasing proficiency in leveraging knowledge of design principles and trends.
Translated concepts into compelling, on-brand creative directions and layouts across mediums, ensuring alignment with desired outcomes and presenting creative visions internally through polished mood boards, mockups, and proposals.
Thrived in a fast-paced environment, delivering high-quality creative work across mediums like emails, banners, and newsletters, meeting tight deadlines, while also creating Amazon A+/EBC content designs for the USA and UK regions.
Managed and led a team of five developers and graphic designers to implement designs effectively, fostering collaboration and leading discussions for creative concepts for social media campaigns, while coordinating with the social media team for design consistency in posts and stories.

UI/UX DESIGNER - VIOSIMOS UNITED PVT LTD
AUG 2022 MAY 2023

Redesigned digital marketplace and CRM website with a user-centered approach, incorporating business goals, user feedback, prototypes, mockups, style guides, and design systems to enhance user experience.
Collaborated cross-functionally with product, engineering, marketing, and management teams to conceptualize and optimize user-friendly experiences, demonstrating strong teamwork and communication skills.
Conducted comprehensive UX research and testing to identify and troubleshoot issues, iterated on designs to improve responsiveness, showcasing analytical and problem-solving abilities.
Created original graphical designs, including sketches, images, tables, magazine covers, graphics, and banners, aligning with brand strategy to enhance brand identity and recognition.
Developed effective social media strategies and posts in partnership with the marketing team, contributing to increased brand awareness and engagement.
Led the execution of new user flows and wireframes informed by research insights to enhance customer journey and UI design of digital products, driving innovation and improvement in user experience.

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Skills

Adobe Illustrator
Lo
Logo
Ba
Banner
Br
Branding
Bu
Business Card
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Experience Level

Adobe Illustrator
Expert
Logo
Expert
Banner
Expert
Branding
Expert
Business Card
Expert
Email Design
Expert
Flyer
Expert
Adobe XD
Expert
Brochure
Expert
Adobe Photoshop
Expert
GIF
Expert
Adobe InDesign
Expert
Infographic
Expert
Advert Design
Expert
App Design
Expert
Figma
Expert
UI
Expert
Freelance Gig
Expert
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Language

English
Fluent
Hindi
Fluent

Education

BDes Communication Design at National Institute of Fashion Technology
July 30, 2013 - August 1, 2017
MFA International Events Management at Manchester Metropolitan University
September 17, 2018 - September 13, 2019
MFA Design for Interactive Arts & Experiences at Edinburgh Napier University
June 12, 2020 - July 22, 2022

Qualifications

UI/UX Mega Online Course By Alan Ayoubi
March 4, 2023 - May 6, 2023
UI/UX Prodigy Challenge by Prodigy College
March 3, 2023 - March 10, 2023
UI/UX For Gaming - Led by Ariel Mallo, Lead UI Designer with Frontier Games
September 7, 2023 - November 14, 2023

Industry Experience

Consumer Goods, Energy & Utilities, Media & Entertainment, Non-Profit Organization, Retail, Manufacturing, Real Estate & Construction, Wholesale & Distribution, Other
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