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I am Ayisha Roobi, a results-driven Digital Marketing Specialist with 6+ years of experience driving growth in the UAE. I specialize in SEO, social media marketing, paid advertising, and website management, delivering measurable ROI for brands. I thrive on data-driven strategies, cross-functional collaboration, and turning insights into optimized campaigns. I’m passionate about creating compelling content, improving search rankings, and turning traffic into leads and sales.…I am Ayisha Roobi, a results-driven Digital Marketing Specialist with 6+ years of experience driving growth in the UAE. I specialize in SEO, social media marketing, paid advertising, and website management, delivering measurable ROI for brands. I thrive on data-driven strategies, cross-functional collaboration, and turning insights into optimized campaigns. I’m passionate about creating compelling content, improving search rankings, and turning traffic into leads and sales.

Ayisha Roobi

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I am Ayisha Roobi, a results-driven Digital Marketing Specialist with 6+ years of experience driving growth in the UAE. I specialize in SEO, social media marketing, paid advertising, and website management, delivering measurable ROI for brands. I thrive on data-driven strategies, cross-functional collaboration, and turning insights into optimized campaigns. I’m passionate about creating compelling content, improving search rankings, and turning traffic into leads and sales.…I am Ayisha Roobi, a results-driven Digital Marketing Specialist with 6+ years of experience driving growth in the UAE. I specialize in SEO, social media marketing, paid advertising, and website management, delivering measurable ROI for brands. I thrive on data-driven strategies, cross-functional collaboration, and turning insights into optimized campaigns. I’m passionate about creating compelling content, improving search rankings, and turning traffic into leads and sales.

Available to hire

I am Ayisha Roobi, a results-driven Digital Marketing Specialist with 6+ years of experience driving growth in the UAE. I specialize in SEO, social media marketing, paid advertising, and website management, delivering measurable ROI for brands.

I thrive on data-driven strategies, cross-functional collaboration, and turning insights into optimized campaigns. I’m passionate about creating compelling content, improving search rankings, and turning traffic into leads and sales.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Malayalam

Fluent

Hindi

Beginner

Work Experience

Digital Marketing Lead at Milestones Coffee Group & Al Watan Newspaper

January 1, 2022 - Present

Led digital marketing for Milestones Coffee Group and Al Watan Newspaper in Abu Dhabi. Implemented advanced SEO and content strategies that boosted organic website traffic by 65% in six months. Drove Instagram growth by 30% and engagement by 40% with data-driven campaigns. Managed AED 50,000+ ad spend across Google Ads and Meta Ads, achieving 4.2× ROI. Conducted SEO audits, optimized on-page/off-page elements for competitive keywords, and enhanced local SEO and Google Business Profiles to increase local searches and footfall. Developed monthly performance reports using GA4, Search Console, and Meta Business Suite. Managed WordPress websites with SEO-friendly updates and plugin optimization. Planned seasonal campaigns to increase conversions and retention. Mentored junior marketers and interns. Integrated digital ads with e-commerce and delivery platforms to drive measurable sales growth.

SEO Specialist & Website Maintenance at SeaMedia

January 1, 2018 - January 1, 2019

Improved search engine rankings for 10+ client websites and increased organic traffic by 50% in 4 months through on-page optimization and keyword research. Conducted keyword research and competitor analysis to support content strategy. Supported website development and maintenance using WordPress.