I'm Ayoub Frem, a Senior Product Designer with 8+ years of experience designing user-centered digital products, mainly in B2B and SaaS environments. I'm passionate about creating simple, elegant, and impactful experiences by deeply understanding user needs and aligning them with business goals. I work end-to-end across the design process: research, discovery, user flows, wireframes, high-fidelity prototypes, and collaboration with cross-functional teams to ensure smooth handoff and high-quality delivery. I have a strong focus on design systems, accessibility, responsive/mobile-first design, and continuous improvement through user feedback and data. I also bring branding, motion design, and visual storytelling to enhance product adoption and perceived quality.

Ayoub Frem

I'm Ayoub Frem, a Senior Product Designer with 8+ years of experience designing user-centered digital products, mainly in B2B and SaaS environments. I'm passionate about creating simple, elegant, and impactful experiences by deeply understanding user needs and aligning them with business goals. I work end-to-end across the design process: research, discovery, user flows, wireframes, high-fidelity prototypes, and collaboration with cross-functional teams to ensure smooth handoff and high-quality delivery. I have a strong focus on design systems, accessibility, responsive/mobile-first design, and continuous improvement through user feedback and data. I also bring branding, motion design, and visual storytelling to enhance product adoption and perceived quality.

Available to hire

I’m Ayoub Frem, a Senior Product Designer with 8+ years of experience designing user-centered digital products, mainly in B2B and SaaS environments. I’m passionate about creating simple, elegant, and impactful experiences by deeply understanding user needs and aligning them with business goals.

I work end-to-end across the design process: research, discovery, user flows, wireframes, high-fidelity prototypes, and collaboration with cross-functional teams to ensure smooth handoff and high-quality delivery. I have a strong focus on design systems, accessibility, responsive/mobile-first design, and continuous improvement through user feedback and data. I also bring branding, motion design, and visual storytelling to enhance product adoption and perceived quality.

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Language

French
Fluent
English
Advanced
Arabic
Fluent

Work Experience

Product Designer / UI-UX Designer at Rate Match
October 1, 2023 - Present
Designing clear and effective digital experiences for innovative hotel pricing solutions. Working on mobile apps, responsive websites, SaaS platforms, and hotel homepages in close collaboration with product and engineering teams. End-to-end design of product features (web & mobile). Wireframes to high-fidelity prototypes in Figma with rapid iteration. Cross-functional collaboration (PM/PO, engineers, marketing) in Agile environments. Optimization of user journeys to improve engagement and conversion.
Product Designer at Hotel Intelligence
October 1, 2019 - September 30, 2023
Designed digital experiences for the hospitality industry, including responsive websites, SaaS modules, and mobile applications, combining UX clarity with strong visual identity. UX/UI design for web and mobile interfaces. Prototyping, iteration, and stakeholder alignment. Brand consistency across components, guidelines, and assets. Illustration and motion design to enrich user experience. Digital and print deliverables aligned with brand guidelines.
Product Designer at Wikhotel 360
October 1, 2019 - September 30, 2023
Led branding and web design projects for key clients with a strong focus on art direction and user experience, delivering multi-channel interfaces from concept to execution. User flows and interface design (web & mobile). Brand systems, components, and visual guidelines. Illustration and motion design. Print and digital asset production.
Graphic Designer & Photographer at Domaine Villate Limoune
June 1, 2017 - December 31, 2017
Created complete communication materials including websites, marketing visuals, and print assets, while producing and retouching high-quality photography. Web design and marketing materials. Photography, advanced retouching, and composition. Performance-oriented advertising visuals.
Graphic Designer at RueTech
July 1, 2016 - May 31, 2017
Designed web mockups and UI concepts focused on usability, clarity, and visual hierarchy. Web and UI mockups. UX improvements (readability, navigation, hierarchy). Iterations based on client feedback.

Education

Bachelor’s Degree in Applied Arts at Mohamed V High School
January 1, 2013 - January 1, 2015
Specialized Technician Diploma in Graphic Design (DTS) at OFPP
January 1, 2015 - January 1, 2017

Qualifications

Google UX Design Professional Certificate
January 1, 2022 - March 27, 2026

Industry Experience

Travel & Hospitality, Software & Internet, Professional Services