Ayoub Frem

Available to hire

I'm Ayoub Frem, a Senior Product Designer with 8+ years of experience designing user-centered digital products, mainly in B2B and SaaS environments.

About

I’m Ayoub Frem, a Senior Product Designer with 8+ years of experience designing user-centered digital products, mainly in B2B and SaaS environments. I’m passionate about creating simple, elegant, and impactful experiences by deeply understanding user needs and aligning them with business goals.

I work end-to-end across the design process: research, discovery, user flows, wireframes, high-fidelity prototypes, and collaboration with cross-functional teams to ensure smooth handoff and high-quality delivery. I have a strong focus on design systems, accessibility, responsive/mobile-first design, and continuous improvement through user feedback and data. I also bring branding, motion design, and visual storytelling to enhance product adoption and perceived quality.

  • 8 years' experience
  • Joined March 2026

Languages

  • FrenchFluent
  • EnglishAdvanced
  • ArabicFluent

Industry experience

  • Travel & Hospitality
  • Software & Internet
  • Professional Services

More experts in Marrakech, Morocco

Work experience· 5 roles

Product Designer / UI-UX Designer · Rate MatchOct 2023 – Present · 3 yrs 2 mos

Designing clear and effective digital experiences for innovative hotel pricing solutions. Working on mobile apps, responsive websites, SaaS platforms, and hotel homepages in close collaboration with product and engineering teams. End-to-end design of product features (web & mobile). Wireframes to high-fidelity prototypes in Figma with rapid iteration. Cross-functional collaboration (PM/PO, engineers, marketing) in Agile environments. Optimization of user journeys to improve engagement and conversion.

Product Designer · Wikhotel 360Oct 2019 – Sep 2023 · 4 yrs

Led branding and web design projects for key clients with a strong focus on art direction and user experience, delivering multi-channel interfaces from concept to execution. User flows and interface design (web & mobile). Brand systems, components, and visual guidelines. Illustration and motion design. Print and digital asset production.

Product Designer · Hotel IntelligenceOct 2019 – Sep 2023 · 4 yrs

Designed digital experiences for the hospitality industry, including responsive websites, SaaS modules, and mobile applications, combining UX clarity with strong visual identity. UX/UI design for web and mobile interfaces. Prototyping, iteration, and stakeholder alignment. Brand consistency across components, guidelines, and assets. Illustration and motion design to enrich user experience. Digital and print deliverables aligned with brand guidelines.

Graphic Designer & Photographer · Domaine Villate LimouneJun 2017 – Dec 2017 · 7 mos
Graphic Designer · RueTechJul 2016 – May 2017 · 11 mos

Education

Bachelor’s Degree in Applied Arts · Mohamed V High School2013 – 2015
Specialized Technician Diploma in Graphic Design (DTS) · OFPP2015 – 2017

Certifications and awards

Google UX Design Professional Certificate2022 – 2026

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