I am a Senior SEO / SEA Consultant who loves helping businesses grow through visible, high-performing websites. I lead end-to-end SEO/SEA strategies, optimize technical performance, and craft user-friendly experiences that convert. I collaborate with cross-functional teams—developers, copywriters, and designers—to deliver tangible, long-term results aligned with business goals, while staying on the pulse of the latest trends and tools.

AYOUB KHARTI

I am a Senior SEO / SEA Consultant who loves helping businesses grow through visible, high-performing websites. I lead end-to-end SEO/SEA strategies, optimize technical performance, and craft user-friendly experiences that convert. I collaborate with cross-functional teams—developers, copywriters, and designers—to deliver tangible, long-term results aligned with business goals, while staying on the pulse of the latest trends and tools.

Available to hire

I am a Senior SEO / SEA Consultant who loves helping businesses grow through visible, high-performing websites. I lead end-to-end SEO/SEA strategies, optimize technical performance, and craft user-friendly experiences that convert.

I collaborate with cross-functional teams—developers, copywriters, and designers—to deliver tangible, long-term results aligned with business goals, while staying on the pulse of the latest trends and tools.

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Experience Level

Language

English
Fluent
French
Fluent
Arabic
Fluent

Work Experience

Senior SEO / SEA Business Analyst at Publicis Global Delievery
January 1, 2025 - June 6, 2024
As a Senior Business Analyst, I manage clients’ websites end-to-end, implementing technical optimizations to boost visibility and drive traffic. I oversee the full lifecycle—from initial design and regular updates to server configuration and performance monitoring. I lead a team of junior SEOs, developers, and content writers, ensuring that business objectives align with visual identity and user experience. By staying on top of digital trends and innovations, I continuously integrate new insights to enhance performance and support business growth.
Senior SEO / SEA Consultant at Hexagone Digitale Africa
January 1, 2019 - December 31, 2024
As a Senior SEO/SEA Consultant, I lead the end-to-end management of client websites, implementing technical optimizations to boost visibility on Google and drive qualified traffic. My responsibilities include defining SEO/SEA strategies, setting up key tools (Google Ads, Search Console, GA4), and continuously improving performance metrics. I coordinate with cross-functional teams—junior SEOs, developers, and copywriters—to ensure results are aligned with business objectives. I strive to balance marketing performance with visual consistency, while leveraging the latest SEO trends, algorithm updates, and advertising technologies to maximize ROI. Always keeping up with the latest trends in web development, SEO best practices, and emerging technologies, I integrate these insights into my approach as an SEO/SEA Consultant and Webmaster. This expertise positions me as a key resource for website management, SEO/SEA optimization, and technical troubleshooting. Responsive to both internal a
SEO / SEA Consultant at Void
January 1, 2019 - December 31, 2024
In this role, I executed SEO and SEA campaigns aimed at improving client visibility and traffic. I collaborated with developers and content writers to craft effective strategies and ensured alignment with business goals. I also monitored algorithm updates and adapted strategies accordingly to maintain high rankings and optimize user engagement.
Web Integrator at AssurNour
January 1, 2018 - December 31, 2019
As a Web Integrator, I actively identified opportunities to improve websites by implementing innovative solutions grounded in a strong understanding of user experience (UX) principles. Leveraging this expertise, I enhanced site usability and user engagement. In collaboration with stakeholders, I gathered requirements and translated them into high-performing web solutions aligned with business goals. My approach ensures high-quality results while delivering a smooth and engaging user experience.
Senior SEO / SEA Business Analyst at Publicis Global Delievery l Casablanca, Morocco
January 1, 2025 - Present
As a Senior Business Analyst, I manage clients’ websites end-to-end, implementing technical optimizations to boost visibility and drive traffic. I oversee the full lifecycle—from initial design and regular updates to server configuration and performance monitoring. I lead a team of junior SEOs, developers, and content writers, ensuring that business objectives align with visual identity and user experience. By staying on top of digital trends and innovations, I continuously integrate new insights to enhance performance and support business growth.
Senior SEO / SEA Consultant at Hexagone Digitale Africa l Casablanca, Morocco
December 31, 2024 - July 22, 2025
As a Senior SEO/SEA Consultant, I lead the end-to-end management of client websites, implementing technical optimizations to boost visibility on Google and drive qualified traffic. My responsibilities include defining SEO/SEA strategies, setting up key tools (Google Ads, Search Console, GA4), and continuously improving performance metrics. I coordinate with cross-functional teams—junior SEOs, developers, and copywriters—to ensure results are aligned with business objectives. I strive to balance marketing performance with visual consistency, while leveraging the latest SEO trends, algorithm updates, and advertising technologies to maximize ROI. Always keeping up with the latest trends in web development, SEO best practices, and emerging technologies, I integrate these insights into my approach as an SEO/SEA Consultant and Webmaster. This expertise positions me as a key resource for website management, SEO/SEA optimization, and technical troubleshooting. Responsive to both internal a
Web Integrator at AssurNour l Casablanca, Morocco
December 31, 2019 - July 22, 2025
As a Web Integrator, I actively identify opportunities to improve websites by implementing innovative solutions grounded in a strong understanding of user experience (UX) principles. Leveraging this expertise, I enhance site usability and user engagement. In collaboration with stakeholders, I gather requirements and translate them into high-performing web solutions aligned with business goals. My approach ensures high-quality results while delivering a smooth and engaging user experience.
Senior SEO / SEA Business Analyst at Publicis Global Delivery l Casablanca, Morocco
January 1, 2025 - Present
As a Senior Business Analyst, I manage clients’ websites end-to-end, implementing technical optimizations to boost visibility and drive traffic. I oversee the full lifecycle—from initial design and regular updates to server configuration and performance monitoring. I lead a team of junior SEOs, developers, and content writers, ensuring that business objectives align with visual identity and user experience. By staying on top of digital trends and innovations, I continuously integrate new insights to enhance performance and support business growth.
Senior SEO / SEA Consultant at Hexagone Digitale Africa l Casablanca, Morocco
December 31, 2024 - July 26, 2025
As a Senior SEO/SEA Consultant, I lead the end-to-end management of client websites, implementing technical optimizations to boost visibility on Google and drive qualified traffic. My responsibilities include defining SEO/SEA strategies, setting up key tools (Google Ads, Search Console, GA4), and continuously improving performance metrics. I coordinate with cross-functional teams—junior SEOs, developers, and copywriters—to ensure results are aligned with business objectives. I strive to balance marketing performance with visual consistency, while leveraging the latest SEO trends, algorithm updates, and advertising technologies to maximize ROI. Always keeping up with the latest trends in web development, SEO best practices, and emerging technologies, I integrate these insights into my approach as an SEO/SEA Consultant and Webmaster.
SEO / SEA Consultant at Void l Casablanca, Morocco
December 31, 2019 - July 26, 2025
Responsible for implementing SEO and SEA strategies to improve client website visibility and drive qualified traffic. Worked closely with technical teams and content creators to enhance user experience and search performance.
Web Integrator at AssurNour l Casablanca, Morocco
January 1, 2019 - July 26, 2025
Actively identified opportunities to improve websites by implementing innovative solutions grounded in user experience (UX) principles. Collaborated with stakeholders to gather requirements and translate them into high-performing web solutions aligned with business goals.
Senior SEO / SEA Business Analyst at Publicis Global Delivery
January 1, 2025 - Present
Managing clients’ websites end-to-end, implementing technical optimizations to boost visibility and drive traffic. Overseeing the full lifecycle from initial design and regular updates to server configuration and performance monitoring. Leading a team of junior SEOs, developers, and content writers to align business objectives with visual identity and user experience. Continuously integrating new insights from digital trends and innovations to enhance performance and support business growth.
Senior SEO / SEA Consultant at Hexagone Digitale Africa
December 31, 2024 - August 6, 2025
Leading end-to-end management of client websites, implementing technical SEO optimizations to boost Google visibility and drive qualified traffic. Defining SEO/SEA strategies, setting up key tools (Google Ads, Search Console, GA4), and continuously improving performance metrics. Coordinating cross-functional teams including junior SEOs, developers, and copywriters to ensure alignment with business objectives. Balancing marketing performance with visual consistency while leveraging the latest SEO trends and advertising technologies to maximize ROI. Responsive to both internal and external client needs, providing personalized support with fast assistance and tailored solutions.
SEO / SEA Consultant at Voidl
January 1, 2019 - August 6, 2025
Worked on SEO/SEA strategy definition, technical SEO implementations, and performance monitoring. Collaborated with teams to improve site usability and traffic through search engine optimization and paid campaigns.
Senior SEO / SEA Business Analyst at Publicis Global Delivery
January 1, 2025 - Present
Manage clients’ websites end-to-end, implementing technical optimizations to boost visibility and drive traffic. Oversee the full lifecycle from initial design and updates to server configuration and performance monitoring. Lead a team of junior SEOs, developers, and content writers, ensuring alignment with business objectives and user experience. Continuously integrate new digital trends and innovations to enhance performance and support business growth.
Senior SEO / SEA Consultant at Voidl
December 31, 2024 - August 18, 2025
Lead end-to-end management of client websites, implementing technical optimizations to boost Google visibility and drive qualified traffic. Define SEO/SEA strategies, set up key tools (Google Ads, Search Console, GA4), and continuously improve performance metrics. Coordinate with cross-functional teams including junior SEOs, developers, and copywriters to align results with business objectives. Balance marketing performance with visual consistency, leveraging latest SEO trends and algorithm updates to maximize ROI. Provide full, personalized support with fast assistance and tailored solutions.
SEO / SEA Consultant, Web Integrator at Hexagone Digitale Africa
January 1, 2019 - August 18, 2025
Implemented innovative website improvements grounded in strong UX principles, enhanced site usability and user engagement. Collaborated with stakeholders to gather requirements and translated them into high-performing web solutions aligned with business goals. Integrated latest trends in web development, SEO best practices, and emerging technologies.
Senior SEO / SEA Business Analyst at Publicis Global Delivery
January 1, 2025 - Present
Manage clients' websites end-to-end, implementing technical optimizations to boost visibility and drive traffic. Oversee full lifecycle from initial design and updates to server configuration and performance monitoring. Lead a team of junior SEOs, developers, and content writers, ensuring business objectives align with visual identity and user experience. Continuously integrate new digital trends and innovations to enhance performance and support business growth. Balance marketing performance with visual consistency using latest SEO trends, algorithm updates, and advertising technologies to maximize ROI.
Senior SEO / SEA Consultant at Voidl
January 1, 2024 - August 26, 2025
Lead end-to-end management of client websites, implementing technical optimizations to boost Google visibility and drive qualified traffic. Defined SEO/SEA strategies, set up key tools such as Google Ads, Search Console, GA4, and improved performance metrics continuously. Coordinated with cross-functional teams including junior SEOs, developers, and copywriters to ensure alignment with business objectives. Focused on marketing performance while leveraging SEO trends, algorithm updates, and advertising technologies to maximize ROI. Delivered fast assistance and tailored solutions through all stages of the process.
SEO / SEA Consultant at Hexagone Digitale Africa
January 1, 2019 - August 26, 2025
Specialized in technical SEO optimization, data analysis, and keyword strategies. Designed tailored actions to improve rankings, reduce acquisition costs, and maximize conversions. Worked closely with stakeholders to gather requirements and translate them into high-performing web solutions aligned with business goals. Leveraged UX principles to enhance site usability and engagement. Provided personalized support and fast assistance throughout project lifecycles.
Web Integrator at AssurNour
January 1, 2019 - August 26, 2025
Actively identified opportunities to improve websites by implementing innovative solutions grounded in user experience principles. Enhanced site usability and user engagement through collaboration with stakeholders. Gathered requirements and translated them into high-performing web solutions aligned with business goals. Ensured high-quality results while delivering smooth and engaging user experiences.

Education

Bachelor’s Degree at Faculty of Science and Technology – Settat
January 1, 2018 - December 31, 2018
High School Diploma at Al Joulane High School
January 1, 2014 - December 31, 2014
Bachelor's Degree at Faculty of Science and Technology – Settat
January 1, 2018 - December 31, 2018
High School Diploma at Al Joulane High School
January 1, 2014 - December 31, 2014
Bachelor’s Degree at Faculty of Science and Technology – Settat
January 1, 2018 - December 31, 2018
High School Diploma at Al Joulane High School
January 1, 2014 - December 31, 2014
Bachelor’s Degree at Faculty of Science and Technology – Settat
January 1, 2014 - January 1, 2018
High School Diploma at Al Joulane High School
January 11, 2030 - January 1, 2014
Bachelor’s Degree at Faculty of Science and Technology – Settat
January 1, 2014 - January 1, 2018
High School Diploma at Al Joulane High School
January 11, 2030 - January 1, 2014
Bachelor's Degree at Faculty of Science and Technology – Settat
January 1, 2014 - January 1, 2018
High School Diploma at Al Joulane High School
January 11, 2030 - January 1, 2014

Qualifications

Google Ads Display
January 1, 2023 - December 31, 2023
Advanced Google Analytics
January 1, 2023 - December 31, 2023
Google Ads - AI Powered Performance
January 1, 2023 - December 31, 2023
Backlinks Management
January 1, 2023 - December 31, 2023
Search Engine Optimization (SEO)
January 1, 2023 - December 31, 2023
Google Tag Manager Fundamentals
January 1, 2023 - December 31, 2023
Google Ads Display
January 11, 2030 - July 22, 2025
Advanced Google Analytics
January 11, 2030 - July 22, 2025
Google Ads - AI Powered Performance
January 11, 2030 - July 22, 2025
Backlinks Management
January 11, 2030 - July 22, 2025
Search Engine Optimization (SEO)
January 11, 2030 - July 22, 2025
Google Tag Manager Fundamentals
January 11, 2030 - July 22, 2025
Google Ads Display
January 11, 2030 - July 26, 2025
Advanced Google Analytics
January 11, 2030 - July 26, 2025
Google Ads - AI Powered Performance
January 11, 2030 - July 26, 2025
Backlinks Management
January 11, 2030 - July 26, 2025
Search Engine Optimization (SEO)
January 11, 2030 - July 26, 2025
Google Tag Manager Fundamentals
January 11, 2030 - July 26, 2025
Google Ads Display
January 11, 2030 - August 6, 2025
Google Analytics Academy
January 11, 2030 - August 6, 2025
Advanced Google Analytics
January 11, 2030 - August 6, 2025
Google Ads - AI Powered Performance
January 11, 2030 - August 6, 2025
Semrush Academy Backlinks Management
January 11, 2030 - August 6, 2025
Search Engine Optimization (SEO) - LinkedIn Learning
January 11, 2030 - August 6, 2025
Google Tag Manager Fundamentals
January 11, 2030 - August 6, 2025
Google Ads Display - Google Skillshop
January 11, 2030 - August 18, 2025
Google Analytics Academy
January 11, 2030 - August 18, 2025
Advanced Google Analytics
January 11, 2030 - August 18, 2025
Google Ads - AI Powered Performance
January 11, 2030 - August 18, 2025
Semrush Academy - Backlinks Management
January 11, 2030 - August 18, 2025
LinkedIn Learning - Search Engine Optimization (SEO)
January 11, 2030 - August 18, 2025
Google Analytics Academy - Google Tag Manager Fundamentals
January 11, 2030 - August 18, 2025
Google Skills Shop - Google Ads Display
January 11, 2030 - August 26, 2025
Google Analytics Academy
January 11, 2030 - August 26, 2025
Google Skills Shop - Google Ads AI Powered Performance
January 11, 2030 - August 26, 2025
Semrush Academy - Backlinks Management
January 11, 2030 - August 26, 2025
LinkedIn Learning - Search Engine Optimization (SEO)
January 11, 2030 - August 26, 2025
Google Analytics Academy - Advanced Google Analytics
January 11, 2030 - August 26, 2025
Google Analytics Academy - Google Tag Manager Fundamentals
January 11, 2030 - August 26, 2025
Google Ads Certification
January 11, 2030 - September 13, 2025
Google Analytics Certification
January 11, 2030 - September 13, 2025

Industry Experience

Professional Services, Financial Services, Media & Entertainment, Software & Internet, Non-Profit Organization, Other, Education