Available to hire
I am a creative and driven communications professional with 2+ years of experience in social media management, public relations, digital marketing, and event coordination.
I excel at translating brand stories into measurable results by building strong stakeholder relationships, executing campaigns that raise awareness and drive engagement, and crafting authentic content across platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Work Experience
Marketing Coordinator at Fyxson Medical Aesthetics
January 1, 2025 - June 26, 2025Developed and managed a Google Ads campaign, optimizing keywords and targeting strategies to increase website traffic and conversions by 40%. Implemented structured email marketing using MailChimp and SMS campaigns, leading to a 30% increase in booking rates within the first month. Organized and executed a successful launch event, coordinating influencers and logistics to enhance brand visibility and engagement. Spearheaded social media strategy, creating and scheduling content through Meta Ads Manager, leading to a 20% follower increase in one month.
Marketing and E-commerce Intern at Neonific
January 1, 2024 - September 30, 2024Developed and executed SEO optimization strategies to enhance brand visibility and drive e-commerce sales. Managed social media accounts, running paid media campaigns through Google Ads and Meta Ads Manager to attract and retain customers. Optimized Shopify website content and product listings, increasing organic traffic and online presence. Assisted with e-commerce operations, including order processing, inventory management, and customer service in both English and French. Analyzed sales data and performance metrics using Google Analytics, identifying trends to improve conversion rates.
Social Media Manager - Seasonal at Eid-in-a-Box
April 1, 2018 - April 30, 2024Created and executed a content strategy with a structured content calendar, driving fundraising efforts and helping raise over $15,000 in a single month. Managed and curated social media content using Canva and Adobe Photoshop, significantly increasing engagement and increasing donor participation by 150%. Monitored social media channels, analyzing performance metrics via Meta Ads Manager and responding to user interactions, increasing engagement by 40%.
Digital Marketing Intern at Global Xpress
May 1, 2023 - September 30, 2023Developed monthly campaign reports using Microsoft Excel, analyzing ad performance and optimizing future marketing strategies. Researched and developed LinkedIn content, increasing traffic by 150% and positioning the company within the construction supplier industry. Designed and launched four paid media campaigns, leading to an 80% engagement increase on Instagram and Facebook Ads and boosting customer inquiries.
Marketing Analyst & Content Creator at Muslim Advisory Council of Canada
July 1, 2022 - September 30, 2022Conducted in-depth market research and built consumer profiles, increasing targeted reach on social media by 70% in one month. Collaborated with the Executive Director to create a structured email marketing strategy using HubSpot, leading to the onboarding of ten new clients in two months. Designed visually engaging marketing materials using Figma, Canva, and Adobe Photoshop, strengthening brand identity.
Marketing Coordinator & Medical Receptionist at Fyxson Medical Aesthetics
January 1, 2025 - PresentDeveloped and managed Google Ads campaign optimizing keywords and targeting strategies to increase website traffic and conversions. Implemented structured email marketing and SMS campaigns leading to a 30% increase in booking rates. Organized and executed a launch event coordinating influencers and logistics to enhance brand visibility and engagement. Spearheaded social media strategy using Meta Ads Manager, increasing followers by 20% in one month. Managed reception duties including appointment scheduling and correspondence to ensure smooth daily operations.
Marketing and Ecommerce Intern (Remote) at Neonific
September 1, 2024 - August 13, 2025Developed and executed SEO optimization strategies to improve brand visibility and drive e-commerce sales. Managed social media accounts and ran paid media campaigns via Google Ads and Meta Ads Manager to increase customer acquisition and retention. Optimized Shopify website content and product listings, increasing organic traffic and online presence. Assisted with e-commerce operations including order processing, inventory management, and bilingual customer service. Analyzed sales data and performance metrics through Google Analytics to identify trends and improve conversion rates.
Social Media Manager - Seasonal at Eid-in-a-Box Charity
April 1, 2024 - August 13, 2025Created and executed content strategy with a structured content calendar that drove fundraising efforts, raising over $10,000 in a single month. Managed and curated social media content using Canva and Adobe Photoshop, significantly increasing engagement and tripling donor participation. Monitored social media channels, analyzed performance metrics via Meta Ads Manager, and responded to user interactions, boosting engagement by 40%.
Marketing Intern at Global Xpress
September 1, 2023 - August 13, 2025Created monthly campaign reports using Microsoft Excel to analyze ad performance and optimize marketing strategies. Researched and developed LinkedIn content, increasing traffic by 150% and improving company positioning in the construction supplier industry. Designed and launched four paid media campaigns, achieving an 80% engagement increase on Instagram and Facebook Ads and increasing customer inquiries.
Marketing Analyst & Content Creator at Muslim Advisory Council of Canada
September 1, 2022 - August 13, 2025Conducted market research and built consumer profiles, increasing targeted social media reach by 70% in one month. Collaborated with the Executive Director to create a structured email marketing strategy using HubSpot, onboarding 10 new clients in two months. Designed visually engaging marketing materials using Figma, Canva, and Adobe Photoshop to strengthen brand identity.
Marketing Coordinator at Fyxson Medical Aesthetics
January 1, 2025 - PresentPlan and execute digital marketing initiatives, including a Google Ads campaign that increased website traffic and client conversions; designed and launched email and SMS campaigns that boosted booking rates by 30% in the first month; coordinated an influencer/vendor launch event to drive brand awareness; led the social media strategy and grew Instagram followers by 20% in one month while maintaining strong client experience and brand visibility.
Marketing and E-commerce Intern at Neonific
September 1, 2024 - September 19, 2025Developed and executed SEO strategies that increased website traffic by 25% and generated more organic sales leads; managed paid Meta and Google campaigns with a higher CTR; optimized Shopify listings and landing pages to reduce bounce rate by 10% and improve retention; produced social content (graphics, captions, UGC briefs) that grew engagement by 20%; delivered bilingual English/French customer communications.
Social Media Manager - Seasonal at Eid-in-a-Box
April 1, 2024 - September 19, 2025Created and executed a communications strategy that raised over $10,000 in one month for charity; designed and managed social content that tripled donor participation and boosted community engagement by 40%; built relationships with donors, volunteers, and partners to strengthen trust and loyalty; coordinated campaign mailers and outreach to support fundraising activations.
Digital Marketing Intern at Global Xpress
September 1, 2023 - September 19, 2025Developed monthly campaign reports in Excel, analyzed ad performance, and optimized future marketing strategies; researched and developed LinkedIn content increasing traffic by 150% and positioning the company within the construction supplier industry; designed and launched four paid media campaigns that boosted engagement by 80% on Instagram and Facebook Ads and increased customer inquiries.
Marketing Analyst & Content Creator at Muslim Advisory Council of Canada
September 1, 2022 - September 19, 2025Conducted market research and built audience profiles that expanded targeted reach by 70% in one month; partnered with leadership to launch an HubSpot-based email communications strategy onboarding 10 new clients in two months; created visual marketing assets (Figma, Canva, Adobe) that strengthened messaging consistency and brand identity.
Education
Bachelor of Management and Organizational Studies at Western University
January 1, 2020 - December 31, 2024Bachelor of Management and Organizational Studies at Western University
September 1, 2020 - December 1, 2024Bachelor of Management and Organizational Studies at Western University
January 11, 2030 - December 1, 2024Google Digital Marketing Certification at Google
January 11, 2030 - September 19, 2025Qualifications
Google Digital Marketing Certification
January 1, 2024 - December 31, 2024Google Digital Marketing Certification
January 11, 2030 - August 13, 2025Bachelor of Management and Organizational Studies
January 11, 2030 - December 1, 2024Google Digital Marketing Certification
January 11, 2030 - September 19, 2025Industry Experience
Retail, Healthcare, Non-Profit Organization, Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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