Aysegul Cekic

Leading the digital transformation and internationalization strategy of Girls Forward to drive scalable growth, recurring revenue, and market expansion. Defined a new value proposition and developed the go-to-market strategy for Girls Forward Academy, an e-learning platform designed to empower youth workers supporting girls’ leadership and coaching across NGOs. Created compelling pitch decks and sales enablement materials to support fundraising and sponsorship outreach with top tier sports brands. Provided mentorship to young female professionals, promoting career progression and leadership development.

Led the Ambilight TV & Sound team in defining and executing strategic product marketing initiatives, working cross-functionally with global teams to align on positioning, planning, and end-to-end go-to-market execution. Spearheaded the rebranding of the TV category to Ambilight TV, elevating brand perception and driving it to the No. 2 market position in key countries. Introduced new product propositions rooted in data-driven consumer insights, and led the development of compelling product narratives, messaging frameworks, and comprehensive product playbooks — contributing to a 75% increase in adoption over three years. Enabled revenue growth by implementing performance marketing strategies and optimizing budget allocation, resulting in a 10% cost reduction through innovative marketing approaches. Launched and scaled the Power UP e-learning platform, enabling consistent storytelling and product enablement across 3,000 stakeholders in 31 countries — including sales, service, partners, and local market teams.