I'm Aysegul Cekic, a marketing leader with a proven track record of driving growth for global brands such as Philips TP Vision. I lead purpose-driven marketing strategies, build scalable go-to-market plans, and mentor cross-functional teams to deliver tangible results. I thrive on blending data-driven insights with storytelling to elevate brand position and accelerate product adoption. I am passionate about social impact, mentoring young female professionals, and creating inclusive programs that empower communities. My recent work blends corporate expertise with purpose-driven initiatives to advance youth development and sustainable practices.…

Aysegul Cekic

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I'm Aysegul Cekic, a marketing leader with a proven track record of driving growth for global brands such as Philips TP Vision. I lead purpose-driven marketing strategies, build scalable go-to-market plans, and mentor cross-functional teams to deliver tangible results. I thrive on blending data-driven insights with storytelling to elevate brand position and accelerate product adoption. I am passionate about social impact, mentoring young female professionals, and creating inclusive programs that empower communities. My recent work blends corporate expertise with purpose-driven initiatives to advance youth development and sustainable practices.…

Available to hire

I’m Aysegul Cekic, a marketing leader with a proven track record of driving growth for global brands such as Philips TP Vision. I lead purpose-driven marketing strategies, build scalable go-to-market plans, and mentor cross-functional teams to deliver tangible results. I thrive on blending data-driven insights with storytelling to elevate brand position and accelerate product adoption.

I am passionate about social impact, mentoring young female professionals, and creating inclusive programs that empower communities. My recent work blends corporate expertise with purpose-driven initiatives to advance youth development and sustainable practices.

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Language

Turkish
Fluent
English
Fluent
Dutch
Advanced

Work Experience

Purpose Driven Marketing Strategy Lead at Girls Forward / Girls Forward Academy
January 1, 2019 - Present
Leading the digital transformation and internationalization strategy of Girls Forward to drive scalable growth, recurring revenue, and market expansion. Defined a new value proposition and developed the go-to-market strategy for Girls Forward Academy, an e-learning platform designed to empower youth workers supporting girls’ leadership and coaching across NGOs. Created compelling pitch decks and sales enablement materials to support fundraising and sponsorship outreach with top tier sports brands. Provided mentorship to young female professionals, promoting career progression and leadership development.
Marketing Director at TP Vision
October 1, 2014 - December 31, 2024
Led the Ambilight TV & Sound team in defining and executing strategic product marketing initiatives, working cross-functionally with global teams to align on positioning, planning, and end-to-end go-to-market execution. Spearheaded the rebranding of the TV category to Ambilight TV, elevating brand perception and driving it to the No. 2 market position in key countries. Introduced new product propositions rooted in data-driven consumer insights, and led the development of compelling product narratives, messaging frameworks, and comprehensive product playbooks — contributing to a 75% increase in adoption over three years. Enabled revenue growth by implementing performance marketing strategies and optimizing budget allocation, resulting in a 10% cost reduction through innovative marketing approaches. Launched and scaled the Power UP e-learning platform, enabling consistent storytelling and product enablement across 3,000 stakeholders in 31 countries — including sales, service, partners, and local market teams.

Education

Executive MBA at University of Amsterdam
September 1, 2017 - July 1, 2019
BS in Engineering at Boğaziçi University
September 1, 1998 - July 1, 2003

Qualifications

ICF: International Coaching Federation Advanced
January 11, 2030 - January 16, 2026
Advanced Digital Marketing AI for Business (Growth Tribe)
January 11, 2030 - January 16, 2026
Growth Tribe - Advanced Digital Marketing
January 1, 2024 - January 1, 2025

Industry Experience

Professional Services, Education, Non-Profit Organization, Software & Internet, Consumer Goods, Media & Entertainment, Telecommunications
    paper Girls Forward Academy

    I collaborate with Girls Forward, a purpose-driven organization focused on empowering girls through education and opportunity.

    Scope of work includes:

    Designed and developed the Girls Forward Academy, shaping the overall learning structure and experience

    Created digital learning modules, including curriculum outlines and educational content

    Produced and coordinated video content for the Academy (concept, structure, messaging)

    Wrote copy and storytelling for the Academy platform and learning materials

    Prepared fundraising and board presentation materials, translating impact into clear, compelling narratives

    Collaborated with top-tier brands and partners to support funding and sponsorship for the program

    Researched, structured, and delivered web content and informational materials

    Currently leading the B2B launch strategy (from September onwards), including:

    LinkedIn positioning and content strategy

    Event concepts and partnerships targeting NGOs and institutional stakeholders

    This work sits at the intersection of education, social impact, brand partnerships, and go-to-market strategy, with a strong focus on clarity, storytelling, and sustainable growth.

    uniE621 Girls Forward Academy Intro Presentation
    pitchdeck pdf…