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I am a research consultant with 3+ years of experience in consumer insights, advertising measurement and strategy, proficient in mixed methods for studies on brand communication, UX, customer satisfaction, NPS, and campaign effectiveness across FMCG, healthcare, retail, e-commerce, travel, telecom, and social impact. I excel at translating insights into actionable strategies, partnering with diverse teams, and delivering data-driven decisions on tight timelines. For my professional scope, I value clear communication, stakeholder partnerships, and practical outcomes, and I enjoy data storytelling.…I am a research consultant with 3+ years of experience in consumer insights, advertising measurement and strategy, proficient in mixed methods for studies on brand communication, UX, customer satisfaction, NPS, and campaign effectiveness across FMCG, healthcare, retail, e-commerce, travel, telecom, and social impact. I excel at translating insights into actionable strategies, partnering with diverse teams, and delivering data-driven decisions on tight timelines. For my professional scope, I value clear communication, stakeholder partnerships, and practical outcomes, and I enjoy data storytelling.

Aysima Kiris

Marketing Analyst, Data Analyst, Brand Strategist, +2

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I am a research consultant with 3+ years of experience in consumer insights, advertising measurement and strategy, proficient in mixed methods for studies on brand communication, UX, customer satisfaction, NPS, and campaign effectiveness across FMCG, healthcare, retail, e-commerce, travel, telecom, and social impact. I excel at translating insights into actionable strategies, partnering with diverse teams, and delivering data-driven decisions on tight timelines. For my professional scope, I value clear communication, stakeholder partnerships, and practical outcomes, and I enjoy data storytelling.…I am a research consultant with 3+ years of experience in consumer insights, advertising measurement and strategy, proficient in mixed methods for studies on brand communication, UX, customer satisfaction, NPS, and campaign effectiveness across FMCG, healthcare, retail, e-commerce, travel, telecom, and social impact. I excel at translating insights into actionable strategies, partnering with diverse teams, and delivering data-driven decisions on tight timelines. For my professional scope, I value clear communication, stakeholder partnerships, and practical outcomes, and I enjoy data storytelling.

Available to hire

I am a research consultant with 3+ years of experience in consumer insights, advertising measurement and strategy, proficient in mixed methods for studies on brand communication, UX, customer satisfaction, NPS, and campaign effectiveness across FMCG, healthcare, retail, e-commerce, travel, telecom, and social impact. I excel at translating insights into actionable strategies, partnering with diverse teams, and delivering data-driven decisions on tight timelines.

For my professional scope, I value clear communication, stakeholder partnerships, and practical outcomes, and I enjoy data storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Turkish

Fluent

English

Fluent

Spanish; Castilian

Advanced

Dutch

Beginner

Work Experience

Research Consultant, Product Innovation at AMSTERDAM UNIVERSITY OF APPLIED SCIENCES

September 1, 2024 - February 1, 2025

Led end-to-end quantitative and qualitative research for the Instant Design Lab; facilitated 15 co-creation workshops and interviews; delivered 2 user-tested prototypes; created customer journey maps and empathy maps; increased stakeholder engagement via video storytelling; mentored a cross-functional team of 4.

Client Consultant, Customer Success at NIELSENIQ

April 1, 2024 - August 1, 2024

Analyzed quantitative data across FMCG, telecom and travel clients; delivered 12+ insight-driven reports; integrated media performance metrics; presented brand reports with actionable recommendations; managed 2 ad-hoc projects.

Market Research Analyst at ERA RESEARCH & CONSULTANCY

February 1, 2024 - April 1, 2024

Managed full-cycle projects; designed customer satisfaction studies for FMCG, retail and healthcare clients; developed automated SPSS scripts from 6 studies.

Creative Research Executive at FUTUREBRIGHT GROUP

March 1, 2022 - July 1, 2023

Executed quantitative research on brand communication, segmentation, and lifestyle studies across 7 brands; designed tailored questionnaires; cleaned 100+ datasets; translated research findings into actionable marketing strategies; mentored a cross-functional team.

Marketing & Communication Consultant at WOMEN FIRST DIGITAL

March 1, 2021 - January 1, 2022

Led research mapping 50+ sexual and reproductive health resources in Turkey; developed 5 country-specific marketing strategies; collaborated with 6 influencers and 2 online communities; co-created localized media content for 3 major campaigns.