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I am a research consultant with 3+ years of experience in market research, consumer insights and strategy. I specialize in mixed methods for brand health, CX, UX, NPS, and campaign performance across FMCG, retail, e-commerce, healthcare, telecom, travel and social impact. I identify client needs and translate complex insights into actionable strategies, building long-term stakeholder relationships to support data-driven decisions. I am a strong communicator with an analytical mindset, experienced in leading cross-functional teams and agile project delivery.…I am a research consultant with 3+ years of experience in market research, consumer insights and strategy. I specialize in mixed methods for brand health, CX, UX, NPS, and campaign performance across FMCG, retail, e-commerce, healthcare, telecom, travel and social impact. I identify client needs and translate complex insights into actionable strategies, building long-term stakeholder relationships to support data-driven decisions. I am a strong communicator with an analytical mindset, experienced in leading cross-functional teams and agile project delivery.

Aysima Kiris

Marketing Analyst, Data Analyst, Brand Strategist, +7

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I am a research consultant with 3+ years of experience in market research, consumer insights and strategy. I specialize in mixed methods for brand health, CX, UX, NPS, and campaign performance across FMCG, retail, e-commerce, healthcare, telecom, travel and social impact. I identify client needs and translate complex insights into actionable strategies, building long-term stakeholder relationships to support data-driven decisions. I am a strong communicator with an analytical mindset, experienced in leading cross-functional teams and agile project delivery.…I am a research consultant with 3+ years of experience in market research, consumer insights and strategy. I specialize in mixed methods for brand health, CX, UX, NPS, and campaign performance across FMCG, retail, e-commerce, healthcare, telecom, travel and social impact. I identify client needs and translate complex insights into actionable strategies, building long-term stakeholder relationships to support data-driven decisions. I am a strong communicator with an analytical mindset, experienced in leading cross-functional teams and agile project delivery.

Available to hire

I am a research consultant with 3+ years of experience in market research, consumer insights and strategy. I specialize in mixed methods for brand health, CX, UX, NPS, and campaign performance across FMCG, retail, e-commerce, healthcare, telecom, travel and social impact.

I identify client needs and translate complex insights into actionable strategies, building long-term stakeholder relationships to support data-driven decisions. I am a strong communicator with an analytical mindset, experienced in leading cross-functional teams and agile project delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Turkish

Fluent

English

Fluent

Spanish; Castilian

Advanced

Dutch

Beginner

Work Experience

Research Consultant, Product Innovation at AMSTERDAM UNIVERSITY OF APPLIED SCIENCES

September 1, 2024 - February 1, 2025

Led end-to-end quantitative and qualitative research for the Instant Design Lab; facilitated 15 co-creation workshops and interviews; delivered 2 user-tested prototypes; created customer journey maps and empathy maps; increased stakeholder engagement via video storytelling; mentored a cross-functional team of 4.

Client Consultant, Customer Success at NIELSENIQ

April 1, 2024 - August 1, 2024

Analyzed quantitative data across FMCG, telecom and travel clients; delivered 12+ insight-driven reports; integrated media performance metrics; presented brand reports with actionable recommendations; managed 2 ad-hoc projects.

Market Research Analyst at ERA RESEARCH & CONSULTANCY

February 1, 2024 - April 1, 2024

Managed full-cycle projects; designed customer satisfaction studies for FMCG, retail and healthcare clients; developed automated SPSS scripts from 6 studies.

Creative Research Executive at FUTUREBRIGHT GROUP

March 1, 2022 - July 1, 2023

Executed quantitative research on brand communication, segmentation, and lifestyle studies across 7 brands; designed tailored questionnaires; cleaned 100+ datasets; translated research findings into actionable marketing strategies; mentored a cross-functional team.

Marketing & Communication Consultant at WOMEN FIRST DIGITAL

March 1, 2021 - January 1, 2022

Led research mapping 50+ sexual and reproductive health resources in Turkey; developed 5 country-specific marketing strategies; collaborated with 6 influencers and 2 online communities; co-created localized media content for 3 major campaigns.

Sales Advisor at H&M

February 1, 2025 - July 1, 2025

Integrated into a new cultural and professional environment while consistently meeting daily membership enrollment targets, demonstrating adaptability and a strong performance mindset.

Research Consultant, Customer Success at NIELSENIQ

April 1, 2024 - August 1, 2024

Analyzed large-scale quantitative datasets across FMCG, telecom and travel sectors to uncover customer needs and pain points. Tracked emerging customer behaviors and trends through competitive analysis and market modeling to support forecasting and innovation. Delivered insight-driven reports and dashboards to inform marketing strategies for key clients. Synthesized media performance metrics to optimize digital messaging and engagement. Managed multiple ad-hoc projects with tight timelines.