Available to hire
Hi, I’m Ayudia Jayanti, a UI/UX Designer with experience across fintech, edtech, travel, and freelance client work. I craft end-to-end web and mobile design solutions, guiding projects from initial requirements to production-ready handoff and delivering 20-50 screens per project with a focus on usability and business impact.
I’ve been recognized in 10+ national UI/UX design competitions, including two first-place wins, and I’ve delivered 5+ client projects with zero major post-handoff revisions and 66% adoption among first customers. I bring a structured, research-driven approach that translates user insights into business-ready design decisions.
Language
English
Intermediate
Work Experience
UI/UX Design Freelancer at Independent / Freelance
June 1, 2024 - PresentFacing demand from 5 clients lacking in-house design capability, independently led end-to-end UI/UX for 3 web platforms and 2 mobile apps delivering 20-50+ screens per project with zero major post-handoff revisions. Built reusable component libraries and design systems in Figma to cut design-to-handoff turnaround by ~30%. Managed client relationships across 1-3 revision rounds, resulting in repeat engagements and successful product launches.
Learning Designer Intern at PT Dibimbing Digital Indonesia
July 1, 2025 - PresentRestructured digital learning materials across 5 active bootcamp programs by auditing content structure and rewriting unclear sections to improve readability. Built 10+ AI-assisted evaluations and practical guidance materials. Identified content friction points and redesigned modules to reduce drop-off by 15–20%.
UI/UX Designer Intern at PT Bejana Investidata Globalindo (BIGIO)
February 1, 2025 - June 1, 2025Designed end-to-end interfaces for landing pages and admin dashboard to scale a digital invitation platform. Expanded the platform's theme catalog with 17+ concepts; 4 themes achieved 66% adoption among first 6 customers. Conducted requirement analysis across customer segments and ensured design feasibility across 3+ product update cycles; led UX writing and usability evaluations.
UI/UX Designer Intern at Roote Trails
February 1, 2025 - April 1, 2025Led a full redesign of the landing page and mobile interface to align with brand identity and improve usability across 2 platforms within 3 months. Built a modular design system with reusable components to streamline handoff and maintain brand coherence. Conducted usability testing through peer sessions, resolving 10+ friction points before launch.
Education
Bachelor's degree in Education and Information Technology at Universitas Brawijaya
August 1, 2022 - January 1, 2026Qualifications
Skilvul Mini Bootcamp: Kickstart to UX Researcher
May 1, 2024 - May 31, 2024Industry Experience
Software & Internet, Education, Travel & Hospitality, Financial Services, Professional Services
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