I am a multilingual Social Media Manager with over 8 years of experience driving digital growth for top-tier brands such as CNN Brasil, NIVEA, VEJA, and Terra. I have a proven track record in community building, content strategy, CRM, and lead generation. Skilled in transmedia storytelling, short-form video, and multi-platform engagement across Instagram, LinkedIn, and TikTok. I thrive in remote and cross-cultural team environments. My expertise spans digital marketing, social media strategy, community management, KPI tracking, lead nurturing, Google Ads, Meta Ads, email marketing, and video editing for Reels and TikTok. I combine creativity and data-driven approaches to achieve measurable growth and successful campaigns.

I am a multilingual Social Media Manager with over 8 years of experience driving digital growth for top-tier brands such as CNN Brasil, NIVEA, VEJA, and Terra. I have a proven track record in community building, content strategy, CRM, and lead generation. Skilled in transmedia storytelling, short-form video, and multi-platform engagement across Instagram, LinkedIn, and TikTok. I thrive in remote and cross-cultural team environments. My expertise spans digital marketing, social media strategy, community management, KPI tracking, lead nurturing, Google Ads, Meta Ads, email marketing, and video editing for Reels and TikTok. I combine creativity and data-driven approaches to achieve measurable growth and successful campaigns.

Available to hire

I am a multilingual Social Media Manager with over 8 years of experience driving digital growth for top-tier brands such as CNN Brasil, NIVEA, VEJA, and Terra. I have a proven track record in community building, content strategy, CRM, and lead generation. Skilled in transmedia storytelling, short-form video, and multi-platform engagement across Instagram, LinkedIn, and TikTok. I thrive in remote and cross-cultural team environments.

My expertise spans digital marketing, social media strategy, community management, KPI tracking, lead nurturing, Google Ads, Meta Ads, email marketing, and video editing for Reels and TikTok. I combine creativity and data-driven approaches to achieve measurable growth and successful campaigns.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Social Media Manager at Terra Brasil
September 30, 2024 - July 25, 2025
Developed strategies for social media channels, achieving engagement with over 1M followers across Instagram, Twitter, TikTok, and Facebook. Partnered with marketing teams to amplify content and represent customer voices through innovative blog and social media strategies.
Social Media Specialist at CNN Brasil
November 30, 2021 - July 25, 2025
Increased CNN Brasil’s Instagram followers by 100K within three months by optimizing content strategies. Designed cross-platform strategies to synchronize social media with television campaigns.
Business Development at DC English School
December 31, 2023 - July 25, 2025
Developed strategies to increase Brazilian leads, achieving a 30% growth in six months. Conducted LinkedIn and email outreach, maintaining a 70% contact success rate.
CRM Specialist at Triple Caramel Marketing
May 1, 2024 - Present
Drive customer engagement by managing CRM projects and enhancing customer experiences. Additionally, oversee CRM system administration and analyze customer service data to identify and implement actionable improvements.
Social Media Manager at Terra Brasil
December 1, 2021 - Present
Developed and led a content strategy that grew Terra Nós from 0 to 50K followers in 2 years, managing campaigns and community engagement remotely for a major Brazilian digital media platform.
Social Media Manager at CNN Brasil
November 1, 2021 - August 15, 2025
Grew CNN Pop Brasil’s Instagram by 100K followers in 3 months using digital-first, transmedia, and community-focused content strategies. Managed lead generation and boosted sales with personalized client service and targeted social and paid media strategies, generating over €50,000 in sales.
Business Development at LinkedIn and Email Outreach
December 1, 2018 - August 15, 2025
Developed strategies to increase Brazilian leads, achieving 30% growth in six months. Maintained a 70% contacts success rate through LinkedIn and email outreach campaigns.
Social Media Manager at Triple Caramel Marketing (Remote)
July 1, 2025 - August 15, 2025
Working remotely to manage social media growth strategies and CRM activities for clients based in Larnaca, Cyprus.
Branded Entertainment & Content at ES Dubai
December 1, 2023 - August 15, 2025
Developed branded entertainment and content projects in Dubai, UAE, contributing to digital brand initiatives.

Education

Bachelor of Journalism at Faculdade Casper Libero
February 1, 2015 - December 31, 2018
Bachelor of Journalism at Faculdade Casper Libero
February 1, 2015 - December 1, 2018

Qualifications

English for Business (C1)
July 1, 2023 - December 31, 2023
Branded Entertainment & Content
July 1, 2021 - September 30, 2021
English for Business (C1)
July 1, 2023 - December 1, 2023

Industry Experience

Media & Entertainment, Education, Professional Services, Travel & Hospitality, Consumer Goods, Retail