Digital Marketing Specialist with hands-on experience planning, launching, and optimizing high-performing Meta (Facebook & Instagram) and Google Ads campaigns. Proven track record in driving lead generation, sales, and brand awareness through precise audience research, custom/lookalike building, and strategic interest-based targeting. Skilled in monitoring and translating key performance metrics—including CTR, CPC, CPA, and ROAS—into actionable optimization strategies that maximize ROI. Comprehensive background spans paid social, email marketing, and social media management, with a strong ability to collaborate with creative teams to produce high-converting ad assets and content calendars.
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