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I'm a Senior Growth and Marketing Leader with 15+ years of experience driving demand generation, brand development, and market expansion across EMEA and LATAM. I have a proven track record of strengthening brand positioning while optimizing media investments, managing regional budgets, improving lead performance, and delivering high-impact initiatives across technology, industrial, corporate, and consumer sectors. I excel at translating complex branding, marketing, and growth challenges into measurable commercial outcomes through data-driven strategy, creativity, and cross-functional leadership. I collaborate with sales, content, design, and international partners to drive sustainable growth and remarkable brand experiences.…I'm a Senior Growth and Marketing Leader with 15+ years of experience driving demand generation, brand development, and market expansion across EMEA and LATAM. I have a proven track record of strengthening brand positioning while optimizing media investments, managing regional budgets, improving lead performance, and delivering high-impact initiatives across technology, industrial, corporate, and consumer sectors. I excel at translating complex branding, marketing, and growth challenges into measurable commercial outcomes through data-driven strategy, creativity, and cross-functional leadership. I collaborate with sales, content, design, and international partners to drive sustainable growth and remarkable brand experiences.

Alex Azcona

Brand Strategist, Marketing Strategist, Growth Marketer, +4

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I'm a Senior Growth and Marketing Leader with 15+ years of experience driving demand generation, brand development, and market expansion across EMEA and LATAM. I have a proven track record of strengthening brand positioning while optimizing media investments, managing regional budgets, improving lead performance, and delivering high-impact initiatives across technology, industrial, corporate, and consumer sectors. I excel at translating complex branding, marketing, and growth challenges into measurable commercial outcomes through data-driven strategy, creativity, and cross-functional leadership. I collaborate with sales, content, design, and international partners to drive sustainable growth and remarkable brand experiences.…I'm a Senior Growth and Marketing Leader with 15+ years of experience driving demand generation, brand development, and market expansion across EMEA and LATAM. I have a proven track record of strengthening brand positioning while optimizing media investments, managing regional budgets, improving lead performance, and delivering high-impact initiatives across technology, industrial, corporate, and consumer sectors. I excel at translating complex branding, marketing, and growth challenges into measurable commercial outcomes through data-driven strategy, creativity, and cross-functional leadership. I collaborate with sales, content, design, and international partners to drive sustainable growth and remarkable brand experiences.

Next availability:

July 15, 2026

Berlin, Germany

I’m a Senior Growth and Marketing Leader with 15+ years of experience driving demand generation, brand development, and market expansion across EMEA and LATAM. I have a proven track record of strengthening brand positioning while optimizing media investments, managing regional budgets, improving lead performance, and delivering high-impact initiatives across technology, industrial, corporate, and consumer sectors.

I excel at translating complex branding, marketing, and growth challenges into measurable commercial outcomes through data-driven strategy, creativity, and cross-functional leadership. I collaborate with sales, content, design, and international partners to drive sustainable growth and remarkable brand experiences.

Language

Spanish; Castilian

Fluent

English

Fluent

German

Intermediate

Work Experience

Regional Marketing Specialist EMEAR at LMI Technologies

January 1, 2023 - Present

Own and execute regional growth and go-to-market strategy across EMEAR, strengthening brand positioning while supporting commercial expansion and market penetration. Manage annual regional marketing budget, optimizing spend allocation to maximize ROI and performance efficiency across channels. Optimize media investments through data-driven planning and international negotiation, improving cost efficiency and lead performance. Improved lead quality and conversion tracking by redesigning workflows in collaboration with Inside Sales. Drive large scale, cross functional initiatives involving Sales, Content, Design, AE, and international partners. Deliver high impact customer-facing assets (case studies, customer stories, event visuals) supporting acquisition, brand positioning, and sales enablement. Own flagship EMEAR trade shows (Automatica, SPS, Tire Tech), overseeing execution, budget, and lead generation strategy to increase qualified lead capture and post event conversion effectivenes

Marketing Assistant EMEAR at LMI Technologies

January 1, 2022 - January 1, 2023

Supported execution of regional growth and marketing initiatives across multiple EMEA markets. Coordinated localized content, distributor materials, and translations to enable market activation. Improved campaign execution efficiency through structured workflows and coordinated media planning. Supported digital campaigns, newsletters, and partner communications contributing to demand generation efforts. Assisted in international trade show execution with a focus on lead interaction and pipeline support.

Technician Level 1 Advisor – Financial Services at Sitel Group / EQUATEX

January 1, 2021 - January 1, 2022

Provided multilingual (EN/ES/DE) financial support for global employee share plans in a regulated environment. Executed client approved share transactions with high accuracy, ensuring compliance and data security. Built strong customer support and process discipline skills for operational and service-driven environments.

Media and Content Planner at Beautiful Heart

January 1, 2020 - January 1, 2021

Defined early-stage Go-to-Market, brand identity, and content strategy to grow audience and engagement. Executed social and digital initiatives to expand reach and engagement through data-driven content decisions. Conducted field research to strengthen customer understanding and authentic market storytelling.

Marketing and Content Manager at TMC Del Pacífico

January 1, 2012 - January 1, 2018

Led multi channel growth & marketing initiatives across agriculture, hospitality and fishing sectors. Redesigned brand identity and digital presence to strengthen market positioning and customer acquisition. Led website redevelopment and digital content optimization using analytics to boost performance and usability. Produced commercial enablement assets including brochures, product documentation and sales materials.

Marketing Manager at UPC Corporate (Grupo AHRE)

January 1, 2011 - January 1, 2012

Led marketing and go to market initiatives across finance, education, infrastructure, energy and security. Delivered corporate rebranding and unified visual identity to support group level positioning and credibility. Launched corporate website and enhanced digital communication channels to support stakeholder engagement. Supported reputation management, CSR initiatives, and external communications.

Account Executive at BC Mexico

January 1, 2008 - January 1, 2011

Managed national retail marketing initiatives for 1,100+ Farmacias Benavides locations, ensuring all catalogs and promotional materials were delivered on time and at scale. Embedded on site at client HQ as BC Mexico’s main contact, coordinating with client and agency teams. Managed creative, merchandising, and media distribution aligned with product launches and category strategies. Bridged client and agency execution to ensure smooth workflow, on-time delivery, and impact.

Media Executive at La Sociedad

January 1, 2007 - January 1, 2008

Led multiple accounts, including a major airline, launching its media presence from scratch, still operational today. Conducted extensive on-site market and media research for the airline and other major clients, traveling nationally to gather insights that informed media strategies. Developed multi-channel media plans using IBOPE and audience analytics across radio, TV, cinema, and print. Negotiated media contracts and managed multi-channel campaigns for seamless, on time execution. Liaised between clients and agency, orchestrating complex campaigns across multiple stakeholders.