B2B SaaS Lead Nurturing & Automated Email Funnel
SHOYOMBO AZEEZ
Published
0
Design and implement an automated marketing funnel to improve lead qualification and conversion rates for a fintech SaaS startup.
What I Made: Built a multi-tier customer journey using HubSpot and Zapier, including targeted email sequences, behavior-triggered workflows, and lead-scoring models. Integrated CRM tracking with real-time analytics dashboards.
Result: Increased email open rates by 38%, boosted trial-to-paid conversion rates by 22%, and reduced manual follow-up time for the sales team by over 15 hours per week.