B2B Outbound & CRM Automation Specialist | Boosted Trial-to-Paid Conversions by 22%.

About

B2B Outbound & CRM Automation Specialist | Boosted Trial-to-Paid Conversions by 22%.

I help small companies organize targeted prospect lists and launch structured outreach using tools like Apollo sequences, Instantly cold email campaigns, and Dripify LinkedIn outreach, focusing on clean setup, clear targeting, and practical follow-up workflows.

In addition to outbound sequencing, I support lifecycle email and segmentation work in platforms like Klaviyo, HubSpot Marketing, and Mailchimp, including building flows and improving campaign performance through testing and list hygiene. I’m also comfortable with basic workflow automation (Zapier/Make) and CRM organization, and I’m interested in helping US-focused B2B teams move from research to outreach to discovery-call/appointment workflows with a smooth handover.

Industry experience

  • Professional Services
  • Real Estate & Construction
  • Manufacturing
  • Software & Internet

Projects · 2

The objective was to design and implement a streamlined automation flow to handle incoming customer orders efficiently and reduce manual bottlenecks. What I Made: I built a custom marketing automation sequence featuring custom trigger events and conditional split filters. This setup automatically sorts incoming orders based on specific criteria (such as order status and conditions) to route them down the appropriate fulfillment and customer communication paths. The Result: The automated system eliminated manual sorting errors, improved response times for order processing, and ensured a smoother, more personalized experience for customers right after checkout.

  • Digital Marketer
  • Marketing Automation Specialist
  • Marketing Strategist

Design and implement an automated marketing funnel to improve lead qualification and conversion rates for a fintech SaaS startup. What I Made: Built a multi-tier customer journey using HubSpot and Zapier, including targeted email sequences, behavior-triggered workflows, and lead-scoring models. Integrated CRM tracking with real-time analytics dashboards. Result: Increased email open rates by 38%, boosted trial-to-paid conversion rates by 22%, and reduced manual follow-up time for the sales team by over 15 hours per week.

  • Copywriter
  • Digital Marketer
  • Marketing Automation Specialist
  • +1

Work experience

Freelance Email Marketing & CRM Specialist · Self-employed / freelance clientsJan 2024 – Present · 2 yrs 11 mos

Reviewed Klaviyo account structure, lifecycle flows, segments, and signup forms to identify improvement opportunities. Built welcome and cart-abandonment flows; implemented subject-line and send-time A/B tests and reported improvements from 18% to 30% opens and 1.5% to 3.5% click-through rates. Created behavior- and purchase-based segments, reviewed list hygiene, and checked sender authentication practices. Prepared campaign/flow performance reports with practical next-step recommendations.

Education

B.Sc. Political Science · Lagos State University2022 – 2026

Certifications and awards

Klaviyo email automation2025 – 2029

Testimonials · 5.0 from 1 review

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