I'm Florencia Azcona, a Paris-based graphic designer and art director with a passion for branding, editorial design and photography. I completed a BA in Graphic Design at LISAA and completed a foundation year in Graphic Design at Universidad de Buenos Aires, while exploring fashion production in Buenos Aires. My interdisciplinary background informs my approach to visual storytelling across publishing, fashion and events. Now freelancing in Paris for publishers and studios like Éditions de la Martinière and Studio Louis-Marie de Castelbajac, I create cohesive visual systems, including branding, packaging, signage and environmental design, while collaborating with editors, photographers and makers to bring ideas to life.…I'm Florencia Azcona, a Paris-based graphic designer and art director with a passion for branding, editorial design and photography. I completed a BA in Graphic Design at LISAA and completed a foundation year in Graphic Design at Universidad de Buenos Aires, while exploring fashion production in Buenos Aires. My interdisciplinary background informs my approach to visual storytelling across publishing, fashion and events. Now freelancing in Paris for publishers and studios like Éditions de la Martinière and Studio Louis-Marie de Castelbajac, I create cohesive visual systems, including branding, packaging, signage and environmental design, while collaborating with editors, photographers and makers to bring ideas to life.WWWW…