I'm a SEO & GBP specialist with hands-on experience in GBP verification, profile optimization, and technical site verification. I help local businesses improve local search presence through structured data, map rankings, and consistent NAP across listings. I’ve built local landing pages on Shopify, coordinated with development teams to implement fixes, and handled suspensions, reinstatements, and ownership transfers for US-based businesses. I enjoy turning data into actionable improvements and collaborating across teams to boost visibility and conversions.

Sheikh Azhar Karim

I'm a SEO & GBP specialist with hands-on experience in GBP verification, profile optimization, and technical site verification. I help local businesses improve local search presence through structured data, map rankings, and consistent NAP across listings. I’ve built local landing pages on Shopify, coordinated with development teams to implement fixes, and handled suspensions, reinstatements, and ownership transfers for US-based businesses. I enjoy turning data into actionable improvements and collaborating across teams to boost visibility and conversions.

Available to hire

I’m a SEO & GBP specialist with hands-on experience in GBP verification, profile optimization, and technical site verification. I help local businesses improve local search presence through structured data, map rankings, and consistent NAP across listings.

I’ve built local landing pages on Shopify, coordinated with development teams to implement fixes, and handled suspensions, reinstatements, and ownership transfers for US-based businesses. I enjoy turning data into actionable improvements and collaborating across teams to boost visibility and conversions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Urdu
Fluent
Hindi
Advanced

Work Experience

Senior SEO Expert at Skinstash.pk / Vitamindeck.ae
January 1, 2023 - Present
Help brands rank higher, drive organic traffic, and increase conversions through expert on-page, off-page, and technical SEO strategies. Successfully optimized websites and executed high-impact digital campaigns across Pakistan and UAE. Developed and executed SEO and content strategies to improve online visibility. Conducted competitive analysis and managed social media platforms to create engaging content and ad campaigns for growth. Enhanced conversion rates by optimizing website content and user experience. Key achievements include driving Rs. 903,432+ in organic sales in 30 days, improving rankings for high-volume keywords to Google's first page, and boosting organic search traffic by 45% with 2.9K monthly visitors. Strengthened domain authority through 1.8K quality backlinks from 213 referring domains and carefully managed backlink profile with low toxicity scores.
SEO Specialist & Social Media Manager at Skinstash.pk
January 1, 2023 - August 27, 2025
Optimized website structure, meta tags, and content to improve search engine rankings. Conducted SEO audits to identify and resolve technical issues, boosting site performance. Implemented high-quality link-building strategies to enhance domain authority. Increased organic traffic by 20% through data-driven keyword research and optimization. Analyzed performance metrics using Google Analytics and Search Console to refine strategies.
SEO Specialist at Skinstash.pk
January 1, 2023 - Present
Lead SEO for Shopify e-commerce store, managing on-page, off-page, and technical SEO operations. Developed and optimized category pages, product descriptions, internal linking structure, and landing pages to improve ranking and conversions. Resolved GBP issues including profile suspension, reinstatement preparation, ownership transfer, and listing compliance. Performed Search Console ownership verification using Meta Tag implementation, GTM replacement, and troubleshooting. Collaborated with development teams to deploy SEO fixes, update templates, and improve overall site performance. Conducted keyword research for blogs, categories, local pages, and high-intent commercial keywords. Monitored keyword rankings, traffic performance, local visibility, and prepared weekly/monthly SEO reports.
SEO & GBP Specialist at Vitamindeck.ae
January 1, 2023 - January 1, 2024
Managed UAE-based SEO operations including keyword research, on-page optimization, and content improvements. Optimized product pages, category structures, and metadata to improve organic visibility in the UAE market. Performed GBP work for UAE locations, including optimization, NAP correction, and ranking improvements. Monitored keyword rankings, prepared weekly SEO reports, and aligned strategy with market competition.

Education

Bachelor of Science in Digital Media Marketing at Ziauddin University, Karachi
January 1, 2021 - January 1, 2023
Bachelor of Science — Digital Media Marketing at Zia Uddin University
January 11, 2030 - January 1, 2025

Qualifications

Google: Fundamentals of Digital Marketing
January 1, 2023 - December 4, 2025
Skillshop: AI-Powered Performance Ads Certification
January 11, 2030 - December 4, 2025
Skillshop: Google Ads Measurement & Creative Certifications
January 11, 2030 - December 4, 2025
Skillshop: Grow Offline Sales Certification
January 11, 2030 - December 4, 2025

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Other