Available to hire
Results-driven Marketing Specialist with a strong focus on client engagement, market research, and campaign execution. Skilled in developing and managing marketing strategies that enhance brand visibility and drive business growth. Adept at analysing market trends, optimizing digital campaigns, and building lasting client relationships. Committed to delivering impactful marketing solutions that align with company objectives and exceed client expectations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
French
Fluent
English
Fluent
Work Experience
Media Buyer at Upwork (Remote)
November 1, 2024 - PresentPlanned, launched, and optimized ROI-focused campaigns across Meta, Google, and TikTok Ads; conducted market research and competitive analysis; tracked and optimized performance using KPIs (CTR, CPC, ROAS, CPA); leveraged A/B testing to increase conversion rates; managed ad budgets to reduce customer acquisition costs while boosting conversions; collaborated with international clients to align advertising strategies with business goals.
Business Development Manager at DM Nova Sousse
June 1, 2025 - September 17, 2025Developed and implemented business growth strategies, increasing company visibility and sales. Identified market needs, conducted assessments, and adapted sales strategies accordingly. Negotiated and built strategic partnerships, driving new revenue opportunities.
Business Development Intern at DM Nova
May 1, 2024 - September 17, 2025Supported the development of commercial strategies to boost visibility and sales. Prospected and qualified leads; assisted in partnership negotiations and client relationship building.
Marketing Intern (Stage en Marketing Digital) at Startup Br amper
March 1, 2023 - September 17, 2025Managed online advertising campaigns across social networks and Google Ads, optimizing budgets and performances. Analyzed campaign results and prepared performance reports to evaluate impact and adjust strategies. Created engaging content for social networks, blogs, and newsletters to strengthen community engagement and attract prospects. Collaborated with product and commercial teams to ensure marketing actions aligned with business objectives.
Customer Survey & Experience Improvement Intern at Warda
August 1, 2021 - September 17, 2025Conducted customer satisfaction surveys to assess service quality and identify areas for improvement. Designed and distributed questionnaires to collect reliable feedback. Analyzed survey results and developed action plans to enhance customer experience and meet expectations.
Media Buyer at Upwork
November 1, 2024 - PresentPlanned, launched, and optimized ROI-focused campaigns across Meta, Google, and TikTok Ads. Conducted market research and competitive analysis to refine strategies. Tracked and optimized performance using KPIs (CTR, CPC, ROAS, CPA), leveraging A/B testing to increase conversion rates. Managed ad budgets effectively, reducing acquisition costs while boosting conversions. Collaborated with international clients to align advertising strategies with overall business goals.
Business Development Manager at DM Nova Sousse
June 30, 2025 - September 17, 2025Developed and implemented business growth strategies, increasing company visibility and sales. Identified market needs and adapted sales strategies accordingly. Negotiated and built strategic partnerships, driving new revenue opportunities.
Business Development Intern at DM Nova
May 31, 2024 - September 17, 2025Supported the development of commercial strategies to boost visibility and sales. Prospected and qualified leads. Assisted in partnership negotiations and client relationship building.
Customer Survey & Experience Improvement Intern at Warda
August 31, 2021 - September 17, 2025Conducted customer satisfaction surveys to assess service quality and identify areas for improvement. Designed and distributed questionnaires to collect relevant and reliable feedback. Analyzed survey results and developed action plans to enhance customer experience and meet expectations.
Digital Marketing Intern at Startup Br Amber
March 1, 2023 - September 17, 2025Managed online advertising campaigns across social networks, Google Ads and other relevant channels, optimizing budgets and performance. Analyzed campaign results and prepared performance reports to evaluate impact and adjust strategies. Created engaging content for social networks, blogs and newsletters to boost engagement and attract prospects. Collaborated with product and commercial teams to ensure marketing actions aligned with overall business objectives.
Media Buyer at Plani Ads (via Upwork) - Remote
November 1, 2024 - PresentSpecialized in digital acquisition strategies with multi-platform campaigns (Meta Ads, Google Ads, TikTok Ads). Expert in data analysis and performance optimization to maximize ROI. Manages sizable budgets, designs acquisition funnels, performs market and competitive analyses, and runs A/B tests to maximise conversion rates. Collaborates with clients to align advertising strategies with business objectives and uses data-driven insights to improve creative messages and reach.
Business Developer Manager at DM Nova, Sousse
June 30, 2025 - October 23, 2025Analyzes market needs and competitive landscape to adjust commercial strategies, developing and implementing a commercial development plan to boost visibility and sales. Identifies market presence opportunities, negotiates, and establishes strategic development partnerships.
Stage en Développement Commercial at DM Nova
May 31, 2024 - October 23, 2025Analyzed market needs and competition to adjust commercial strategies, develop and implement a commercial development plan to enhance visibility and sales, and strengthen market presence. Negotiated and established strategic partnerships to develop new commercial opportunities.
Stage en Marketing Digital at Startup Bramper
March 31, 2023 - October 23, 2025Managed online advertising campaigns across social networks and Google Ads, optimized budgets and performance, and produced performance reports to evaluate impact. Created engaging content for social media, blogs, and newsletters to strengthen community engagement and attract prospects. Collaborated with product and commercial teams to ensure alignment of marketing actions with company objectives.
Stage en Marketing Digital at Startup Bramper
August 31, 2021 - October 23, 2025Conducted client surveys to assess service quality and identify improvement areas. Wrote and distributed satisfaction questionnaires, analyzed results, and developed action plans to enhance client experience and meet expectations.
International Commercial Internship at Ozeol
March 2, 2023 - March 2, 2023Conducted international sourcing to identify and negotiate with suppliers across global markets. Built and maintained relationships with international suppliers, fostering long-term partnerships.
Digital Marketing Internship at DMNOVA
May 2, 2024 - May 2, 2024Conducted benchmark to analyze competitors and industry trends, driving strategic marketing decisions. Implemented SEO strategies, including keyword research and content optimization, to improve website rankings and organic traffic. Managed social media platforms, creating and scheduling engaging content to enhance brand visibility and audience engagement.
Community Manager at MSIT Digital
December 31, 2024 - December 31, 2024Supported the creation of promotional materials, including graphics and posts, to promote campaigns and events. Collaborated with the marketing team to align community management efforts with broader marketing strategies. Participated in competitor analysis to identify opportunities for improving community engagement and content.
Business Development Intern at DM Nova – Sousse, Tunisia
May 1, 2024 - May 1, 2024Assisted in executing marketing and commercial initiatives to boost sales; Researched and qualified potential clients to expand the customer base; Supported partnership outreach and client engagement processes.
Digital Marketing Intern at Startup Bramper – Sousse, Tunisia
March 1, 2023 - March 1, 2023Learned and assisted digital marketing activities.
Business Development Manager at DM Nova – Sousse, Tunisia
June 1, 2025 - June 1, 2025Designed and executed sales and growth strategies, increasing company visibility. Prospected, qualified, and closed new B2B partnerships and client accounts. Conducted market analysis to identify opportunities and adapt business tactics. Negotiated long-term agreements, generating new revenue streams.
Media Buyer at Upwork (Remote)
November 1, 2024 - November 20, 2025Launched and optimized performance campaigns across Meta, Google, and TikTok Ads. Conducted market and audience research to improve targeting accuracy. Monitored KPIs (CTR, CPC, ROAS, CPA) and applied A/B testing to increase conversions. Managed ad budgets effectively, reducing costs while boosting ROI. Collaborated with international clients to align campaigns with business goals.
Education
Master’s in Innovative Project Management (Specialization: Marketing & Project Management) at EIMS Business School
September 1, 2022 - July 1, 2024Bachelor’s in Management at Institut Supérieur des Études Commerciales de Sousse (HEC Sousse)
January 1, 2019 - January 1, 2022Master’s in Innovative Project Management (Marketing & Project Management) at EIMS Business School
September 1, 2022 - July 1, 2024Bachelor’s in Management at Institut Supérieur des Études Commerciales de Sousse (HEC Sousse)
January 1, 2019 - January 1, 2022Master en Management de Projets Innovants, Spécialité: Management et Marketing des Projets Innovants at EIMS Business School
September 1, 2022 - July 31, 2024Master en Management de Projets Innovants, Spécialité: Management et Marketing des Projets Innovants at Institut Supérieur des Études Commerciales de Sousse (HEC Sousse)
January 1, 2019 - December 31, 2022Bachelor of Science in Management at EIMS Business School
January 1, 2019 - January 1, 2022Master of Science in Innovative Project Management at Higher Institute of Commercial Studies of Sousse (IHEC Sousse)
January 1, 2022 - January 1, 2024Master’s in Innovative Project Management (Specialization: Marketing & Project Management) at Institut Superieur des Etudes Commerciales, Sousse
January 11, 2030 - November 20, 2025Bachelor’s in Management at Institut Superieur des Etudes Commerciales, Sousse
January 11, 2030 - November 20, 2025Qualifications
Digital Marketing Fundamentals (Google)
January 11, 2030 - November 2, 2025Project Management Foundations (LinkedIn Learning)
January 11, 2030 - November 2, 2025Operations Management Foundations (LinkedIn Learning)
January 11, 2030 - November 2, 2025Becoming an AI-Powered Marketer (Semrush Academy)
January 11, 2030 - November 2, 2025Fundamentals of Digital Marketing (Google)
January 11, 2030 - November 20, 2025Project Management Fundamentals (LinkedIn Learning)
January 11, 2030 - November 20, 2025Becoming an AI-Powered Marketer (Semrush Academy)
January 11, 2030 - November 20, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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