Barbara Moore

 Led creative strategy and marketing support for independent pharmacists nationwide, promoting custom-branded, professional-grade supplements and vitamins.  Developed and distributed custom digital content for Facebook and Instagram, including static posts, animations, Reels, and short-form video campaigns.  Designed brochures, email campaigns, ads, packaging, point-of-sale materials, and other brand collateral tailored to client needs.  Created and maintained annual marketing calendars aligned with seasonal promotions and business goals.  Designed and maintained the Wellness Works website using the DNN (DotNetNuke) platform, ensuring consistent updates and optimization.  Supported client branding through cohesive marketing toolkits and promotional strategies.  Ensured all materials met industry standards and compliance requirements.

Provide marketing and creative services for small to mid-sized clients including brand identity, logos, print/digital ads, social media content, and web design. Implement website solutions with automated subscriber response, newsletters, and performance reporting. Label design (product, pharmaceutical and retail). Manage event branding and tradeshow graphics including signage, booths (including large format and presentation materials). Rebrand client identities with updated logos, packaging, and cohesive visual systems.

Directed internal communications and branding for major global marketing initiatives with responsibility for a $2M+ creative budget. Led a team of 5 designers and managed external partners to develop campaigns and internal directives. Coordinated content dissemination through global offices and aligned messaging across regional campaigns. Initiated and managed global corporate branding and a company e-store to streamline access to company directives and collateral.