2-paragraph first-person bio, friendly tone

Bachwania Shita

2-paragraph first-person bio, friendly tone

Available to hire

2-paragraph first-person bio, friendly tone

Work Experience

Marketing Co-op at Happy Soul
May 1, 2025 - Present
Increased social media engagement by 25% in 3 months through Reels, carousel posts, and campaign storytelling. Ran 4 Meta ad campaigns, leading to a 40% increase in website traffic. Managed Shopify by updating 500+ product listings, rewriting descriptions, and publishing blogs to improve site performance. Created email and social media content for the brand’s 9th anniversary, generating 20% more engagement than average posts.
Marketing Intern at Indigo Blue Group of Companies
August 31, 2024 - August 11, 2025
Assisted in researching and monitoring marketing opportunities and creative advertising ideas. Wrote marketing content and promotional taglines. Contributed ideas for smart advertising and implemented social media strategies. Supported marketing events, including 'Wealth Quest,' which attracted over 100 attendees. Enhanced social media reach by 30%, increasing engagement and brand visibility. Designed and executed email marketing campaigns to nurture leads and increase customer engagement.
Marketing Intern at Indigoblue group of companies
June 1, 2024 - August 1, 2024
Assisted in developing social media strategies and PR messaging aligned with brand positioning and campaign objectives. Planned and coordinated WealthQuest 2024, supporting logistics, cross-functional communication, and on-site event execution. Conducted influencer outreach and market research that increased campaign reach by 30%. Produced content and copy informed by consumer insights and digital engagement trends. Partnered with design, operations, and leadership teams to support brand initiatives from planning to execution.
Social Media Manager and Content Writer at Platsera
September 30, 2023 - August 11, 2025
Managed website content by curating and updating pages, including product additions and visual elements. Addressed customer inquiries promptly to ensure a smooth and enjoyable overall experience. Oversaw brand guidelines and created activation calendars driving a 15% increase in engagement through strategic promotions, events, and holiday campaigns. Created engaging videos, photos, and social media content to boost brand presence. Contributed creative ideas for new content across Facebook, Instagram, and Twitter (X). Coordinated marketing and promotional events to enhance brand visibility.
Social Media Manager and Content Writer at Platsera
September 1, 2022 - September 1, 2023
Developed and executed content calendars supporting brand campaigns, cultural moments, and promotional strategies. Created videos, photos, and copies for Instagram, Facebook, and X to enhance brand visibility and engagement. Engaged with online community and strengthened brand communication through consistent and insight-driven messaging. Supported digital activations and local events to drive audience participation and awareness. Monitored content performance and provided ongoing optimization recommendations.
Social Media Manager at National Service Scheme (NSS)
August 31, 2022 - August 11, 2025
Managed and grew NSS’s social media presence by creating and curating engaging content across Instagram and Facebook. Designed visually appealing graphics and infographics to enhance audience engagement. Developed a content calendar to strategically highlight key social initiatives, volunteer spotlights, and event promotions. Captured and edited photos and videos from community service activities to showcase impact and boost engagement. Engaged with the online community through interactive posts, stories, and timely responses to queries.
Social Media Manager at National Service Scheme (NSS)
August 1, 2021 - August 1, 2022
Maintained a content calendar aligned with organizational initiatives, ensuring timely execution and communication across teams. Coordinated with internal stakeholders to show impact through media campaigns. Monitored audience engagement and adjusted strategies to meet performance goals.

Education

Marketing Management at Humber
September 1, 2023 - August 31, 2024
Bachelor’s in Management Studies at HR College of Commerce and Economics
January 1, 2020 - January 1, 2023
Marketing Management - Digital Media at George Brown
September 1, 2024 - August 31, 2025
Bachelor’s in Marketing Management at HR College of Commerce and Economics
January 1, 2020 - January 1, 2023
Marketing Management - Digital Media at Humber College
January 11, 2030 - February 19, 2026
Marketing Management - Digital Media at George Brown College, Canada
September 1, 2023 - August 1, 2024
Marketing Management - Digital Media at George Brown College, Canada
September 1, 2024 - August 1, 2025

Qualifications

The Fundamentals of Digital Marketing by Google
January 11, 2030 - August 11, 2025
Advanced Google Analytics
January 11, 2030 - August 11, 2025
Google Analytics for Beginners
January 11, 2030 - August 11, 2025
Google Display Ads Certificate
January 11, 2030 - August 11, 2025
Google Ads Search Certification
January 11, 2030 - August 11, 2025
Foundations of AI-Powered Search Ads for Strategists
January 11, 2030 - August 11, 2025
The Fundamentals of Digital Marketing by Google
January 11, 2030 - February 19, 2026
Advanced Google Analytics
January 11, 2030 - February 19, 2026
Google Analytics for Beginners
January 11, 2030 - February 19, 2026
Google Display Ads Certification
January 11, 2030 - February 19, 2026
Google Ads Certification
January 11, 2030 - February 19, 2026
Foundations of AI-Powered Search Ads for Strategists
January 11, 2030 - February 19, 2026

Industry Experience

Retail, Media & Entertainment, Professional Services, Non-Profit Organization, Software & Internet, Education