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I'm a Media & Communication graduate with 2+ years of hands-on experience writing and editing content across blogs, ad copy, social media, and structured digital platforms. I actively use Claude, Gemini, Notion AI, HiggsField, and Napkin AI daily not just to generate content, but to audit, restructure, and strip out AI slop until it reads like a human wrote it. HubSpot-certified in Social Media Marketing and Simplilearn-certified in SEO. As a freelance Content Writer & Social Media Manager for Character Building Society – SMIU, I built content calendars across Instagram and LinkedIn, led end-to-end content campaigns (including Seren e Sunshine), created promotional content for TEDxSMIU 2023 and MUNISM, and applied on-page SEO to boost organic visibility. I thrive under pressure, enjoy client Zoom calls, and always prioritise quality over output volume.…I'm a Media & Communication graduate with 2+ years of hands-on experience writing and editing content across blogs, ad copy, social media, and structured digital platforms. I actively use Claude, Gemini, Notion AI, HiggsField, and Napkin AI daily not just to generate content, but to audit, restructure, and strip out AI slop until it reads like a human wrote it. HubSpot-certified in Social Media Marketing and Simplilearn-certified in SEO. As a freelance Content Writer & Social Media Manager for Character Building Society – SMIU, I built content calendars across Instagram and LinkedIn, led end-to-end content campaigns (including Seren e Sunshine), created promotional content for TEDxSMIU 2023 and MUNISM, and applied on-page SEO to boost organic visibility. I thrive under pressure, enjoy client Zoom calls, and always prioritise quality over output volume.

Bakhtawar Salman

Writer, Social Media Manager, Content Producer, +2

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I'm a Media & Communication graduate with 2+ years of hands-on experience writing and editing content across blogs, ad copy, social media, and structured digital platforms. I actively use Claude, Gemini, Notion AI, HiggsField, and Napkin AI daily not just to generate content, but to audit, restructure, and strip out AI slop until it reads like a human wrote it. HubSpot-certified in Social Media Marketing and Simplilearn-certified in SEO. As a freelance Content Writer & Social Media Manager for Character Building Society – SMIU, I built content calendars across Instagram and LinkedIn, led end-to-end content campaigns (including Seren e Sunshine), created promotional content for TEDxSMIU 2023 and MUNISM, and applied on-page SEO to boost organic visibility. I thrive under pressure, enjoy client Zoom calls, and always prioritise quality over output volume.…I'm a Media & Communication graduate with 2+ years of hands-on experience writing and editing content across blogs, ad copy, social media, and structured digital platforms. I actively use Claude, Gemini, Notion AI, HiggsField, and Napkin AI daily not just to generate content, but to audit, restructure, and strip out AI slop until it reads like a human wrote it. HubSpot-certified in Social Media Marketing and Simplilearn-certified in SEO. As a freelance Content Writer & Social Media Manager for Character Building Society – SMIU, I built content calendars across Instagram and LinkedIn, led end-to-end content campaigns (including Seren e Sunshine), created promotional content for TEDxSMIU 2023 and MUNISM, and applied on-page SEO to boost organic visibility. I thrive under pressure, enjoy client Zoom calls, and always prioritise quality over output volume.

Available to hire

I’m a Media & Communication graduate with 2+ years of hands-on experience writing and editing content across blogs, ad copy, social media, and structured digital platforms. I actively use Claude, Gemini, Notion AI, HiggsField, and Napkin AI daily not just to generate content, but to audit, restructure, and strip out AI slop until it reads like a human wrote it. HubSpot-certified in Social Media Marketing and Simplilearn-certified in SEO.

As a freelance Content Writer & Social Media Manager for Character Building Society – SMIU, I built content calendars across Instagram and LinkedIn, led end-to-end content campaigns (including Seren e Sunshine), created promotional content for TEDxSMIU 2023 and MUNISM, and applied on-page SEO to boost organic visibility. I thrive under pressure, enjoy client Zoom calls, and always prioritise quality over output volume.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Content Writer & Social Media Manager at Character Building Society – SMIU (Freelance)

January 1, 2024 - January 1, 2025

Wrote and published blogs, long-form articles, ad copy, social captions, scripts, and academic content; edited AI-generated drafts to remove generic phrasing and ensure brand-aligned tone. Built and managed content calendars across Instagram and LinkedIn; led end-to-end Seren e Sunshine Campaign; created promotional content for events including TEDxSMIU 2023 and MUNISM; applied on-page SEO fundamentals to improve organic visibility across client content.

Content & Design Intern at AnF Learning Hub

January 1, 2025 - Present

Produced structured educational content and applied visual hierarchy principles to template-based layouts; collaborated with team leads on content briefs, iterated on feedback quickly, and maintained consistent formatting across deliverables.

TV & Radio Production Intern at Media Training Center, SMIU

January 1, 2023 - January 1, 2023

Wrote and edited production scripts; developed an ear for clear, spoken-language that informs concise written communication.

Data Entry Specialist at Freelance

January 1, 2024 - January 1, 2025

Handled document verification, record management, and Excel-based data processing (VLOOKUP, structured tables) useful for content auditing and migration workflows.