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I am a fractional SEO strategist with over 15 years of experience, enabling internal teams to execute with clarity and confidence. I blend technical depth with a focus on strategy, management, and measurable business outcomes, ensuring clients achieve high-performance SEO functions and long-term growth.…

Terry O’Connor

SEO Expert, Content Strategist, Web Designer, +2

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I am a fractional SEO strategist with over 15 years of experience, enabling internal teams to execute with clarity and confidence. I blend technical depth with a focus on strategy, management, and measurable business outcomes, ensuring clients achieve high-performance SEO functions and long-term growth.…

Available to hire

I am a fractional SEO strategist with over 15 years of experience, enabling internal teams to execute with clarity and confidence. I blend technical depth with a focus on strategy, management, and measurable business outcomes, ensuring clients achieve high-performance SEO functions and long-term growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Fractional SEO Consultant & Strategic Partner at Tocátodo

January 1, 2015 - Present

Provided retained SEO leadership for agencies and SMEs, delivering audits, roadmaps, and strategy frameworks that guided in-house teams and freelancers. Directed site architecture, migrations, and content frameworks, protecting visibility during transformations and enabling long-term growth.

Creative Director at Coaching Platform (Start-up)

April 1, 2020 - March 1, 2023

Co-founded and led brand, UX, and digital strategy, supporting the platform’s early-stage growth. Oversaw freelance contributions, ensuring consistency across design, content, and technical delivery.

Independent Content Publisher / SEO Executive

January 1, 2015 - January 1, 2020

Designed and executed content strategies in competitive niches, achieving sustainable page-1 Google rankings and scaling sites to 50k+ monthly sessions.

NGO/Non-Profit SEO Consultant

January 1, 2016 - December 31, 2016

Directed SEO and migration strategy for international non-profits, achieving significant page view growth and strong keyword coverage across core missions.

Freelance Web Designer

January 1, 2015 - January 1, 2016

Supported small businesses with websites optimised for SEO and conversions while building transferable technical and client management skills.

Web Project Manager at CMS plc

September 1, 2009 - January 1, 2015

Managed company e-commerce store and microsite portfolio, delivering SEO-led site improvements and liaising with digital agencies to ensure actionable delivery on technical requirements.