I’m a developer who specialises in building high-performance WordPress and WooCommerce sites for ecommerce and lead-generation businesses. I’ve spent 18+ years developing bespoke solutions using PHP, JavaScript, HTML5, and modern CSS across NGINX and LiteSpeed environments. My focus is scalable architecture, clean code, and conversion-driven UX. I also develop custom plugins and integrations, improving automation and performance for established online stores. Clients work with me when they need a developer who understands both technical depth and business impact — someone who can improve site speed, SEO, and revenue without the overhead of a full-time hire. Employment and project experience WordPress Consultant & Technical Lead — Oakworld (Rightworx Ltd) 2018–Present High-traffic WooCommerce store. Built custom delivery and pricing logic, API integrations with NetSuite, and site-wide CRO improvements. Full-Stack Developer & Digital Consultant — Theresa Spinks / Stairparts Direct 2010–Present Migrated from Magento to WooCommerce; built web apps like the Staircase Quote Calculator; helped grow turnover by 160%+. Web Developer & Founder — Baltic Design 2009–Present Freelance agency delivering 100+ WordPress builds for UK SMEs, with long-term SEO and performance management. E-Commerce Integration Specialist — Cambridge Research Biochemicals 2021–2024 Unified sales channels into a single WooCommerce platform, improving efficiency and SEO — contributing to the company’s acquisition. Senior WordPress Consultant — The Feel Good Group 2022–2024 Led site overhaul and digital workflow automation, improving speed, compliance, and UX consistency.…I’m a developer who specialises in building high-performance WordPress and WooCommerce sites for ecommerce and lead-generation businesses. I’ve spent 18+ years developing bespoke solutions using PHP, JavaScript, HTML5, and modern CSS across NGINX and LiteSpeed environments. My focus is scalable architecture, clean code, and conversion-driven UX. I also develop custom plugins and integrations, improving automation and performance for established online stores. Clients work with me when they need a developer who understands both technical depth and business impact — someone who can improve site speed, SEO, and revenue without the overhead of a full-time hire. Employment and project experience WordPress Consultant & Technical Lead — Oakworld (Rightworx Ltd) 2018–Present High-traffic WooCommerce store. Built custom delivery and pricing logic, API integrations with NetSuite, and site-wide CRO improvements. Full-Stack Developer & Digital Consultant — Theresa Spinks / Stairparts Direct 2010–Present Migrated from Magento to WooCommerce; built web apps like the Staircase Quote Calculator; helped grow turnover by 160%+. Web Developer & Founder — Baltic Design 2009–Present Freelance agency delivering 100+ WordPress builds for UK SMEs, with long-term SEO and performance management. E-Commerce Integration Specialist — Cambridge Research Biochemicals 2021–2024 Unified sales channels into a single WooCommerce platform, improving efficiency and SEO — contributing to the company’s acquisition. Senior WordPress Consultant — The Feel Good Group 2022–2024 Led site overhaul and digital workflow automation, improving speed, compliance, and UX consistency.WWWW…