Bao Au

Current role focusing on frontend and backend enhancements to improve website performance and scalability. Responsibilities include frontend data flow optimisation, reducing redundant client-server interactions, and designing an internal media management platform to streamline marketing workflows. Also responsible for implementing and maintaining backend-integrated features (product updates, pricing synchronization, CMS workflows) and integrating third-party APIs to support eCommerce operations.

Rebuilt the company's landing page with responsive design, animated UI, and mobile optimisation, increasing user retention by 30%. Optimized development workflow by implementing efficient debug processes and applying best practices for server/client component usage, reducing deployment troubleshooting time by 25%. Developed an internal product dashboard with Hot Module Replacement (Vite) and API-first design principles, enabling seamless image uploads, downloads, and gallery updates. Collaborated in Agile sprints, contributing to requirement analysis, debugging, and code reviews, which reduced code redundancy by 30% by implementing a modular component structure across the frontend.