Senior Brand Designer & Creative Lead - brand systems, decks, social design and visual identity. _Website not available. Sign in: https://www.twine.net/signup_ Senior Brand Designer & Creative Lead with 10+ years’ experience building visual identity systems, brand guidelines, content frameworks and multi-channel commercial communications. Skilled at translating positioning into clear, scalable design across decks, social, web and editorial formats. Detail-driven in typography, hierarchy, layout and image direction, with experience creating systems teams can use confidently in-house. Comfortable working fast, collaboratively and through structured iteration. Proven ability to balance creativity with strategic goals, having directed multi-platform campaigns for global brands (Google, PepsiCo, Sky Sports, Haleon) and cultural projects alike. Advocate for inclusive and accessible design, with a strong record of mentoring teams, and collaborating with stakeholders at all levels.

Barbara Desiderato

PRO

Senior Brand Designer & Creative Lead - brand systems, decks, social design and visual identity. _Website not available. Sign in: https://www.twine.net/signup_ Senior Brand Designer & Creative Lead with 10+ years’ experience building visual identity systems, brand guidelines, content frameworks and multi-channel commercial communications. Skilled at translating positioning into clear, scalable design across decks, social, web and editorial formats. Detail-driven in typography, hierarchy, layout and image direction, with experience creating systems teams can use confidently in-house. Comfortable working fast, collaboratively and through structured iteration. Proven ability to balance creativity with strategic goals, having directed multi-platform campaigns for global brands (Google, PepsiCo, Sky Sports, Haleon) and cultural projects alike. Advocate for inclusive and accessible design, with a strong record of mentoring teams, and collaborating with stakeholders at all levels.

Available to hire

Senior Brand Designer & Creative Lead - brand systems, decks, social design and visual identity.
Website not available. Sign in: https://www.twine.net/signup

Senior Brand Designer & Creative Lead with 10+ years’ experience building visual identity systems, brand guidelines, content frameworks and multi-channel commercial communications.
Skilled at translating positioning into clear, scalable design across decks, social, web and editorial formats. Detail-driven in typography, hierarchy, layout and image direction, with experience creating systems teams can use confidently in-house. Comfortable working fast, collaboratively and through structured iteration. Proven ability to balance creativity with strategic goals, having directed multi-platform campaigns for global brands (Google, PepsiCo, Sky Sports, Haleon) and cultural projects alike. Advocate for inclusive and accessible design, with a strong record of mentoring teams, and collaborating with stakeholders at all levels.

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Language

Italian
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Beginner

Work Experience

Head of Design at Jungle Creations
July 1, 2021 - December 1, 2025
Built and maintained cross-platform visual identity systems and brand guidelines, directing design strategy across the business with 500+ briefs and a global reach of 147M+. Shaped brand storytelling for Google, PepsiCo, GSK and Sky Sports across digital, social, experiential and print media. Implemented reusable design frameworks for digital, editorial, social and presentation outputs; introduced workflows that improved efficiency while balancing quality and resource management. Collaborated with senior stakeholders and C-suite to align brand positioning, visual expression, and overall brand vision.
Senior Designer at Jungle Creations
March 1, 2019 - July 1, 2021
In-house designer shaping Jungle's creative identity across seven media brands. Built foundations of the internal design function, including brand systems, templates, processes and archives. Delivered integrated cross-department campaigns, deck materials and content systems in collaboration with Marketing, Communications and Creative.
Freelance Creative (Brand Identity, Art Direction, Design Systems)
January 1, 2018 - Present
Provided freelance brand identity, art direction and design system services for cultural and commercial clients, delivering cohesive brands across digital, print and experiential touchpoints. Worked independently with clients to articulate brand stories and scalable design systems.
Head of Brand & Art Director at Quiq Up
May 1, 2015 - November 1, 2018
Led brand positioning and creative direction, growing the brand and design culture. Directed multi-channel campaigns, built brand guidelines, templates, and multi-platform outputs across digital, social, events and print.
Graphic & UI/UX Designer at Quiqup
July 1, 2014 - May 1, 2015
Developed UI/UX and visual design for digital products and campaigns; built brand assets, templates and design outputs for cross-channel campaigns; collaborated with Marketing and Creative teams.
Graphic & UI/UX Designer at H3G (Hutchison Whampoa Group / Three)
December 1, 2011 - May 1, 2014
Designed UX/UI and brand identities for iOS, Android and Windows Phone apps; partnered with global leaders (Samsung, Nokia, Apple) on cross-platform projects.
Graphic Designer & Photographer Assistant at Leon Torri Photographer
January 1, 2011 - January 1, 2011
Produced promotional materials and supported photo shoots for clients including Moleskine and Alessi.

Education

Master’s Degree in Communication Design at Politecnico di Milano – School of Design
January 1, 2010 - January 1, 2012
Bachelor’s Degree in Product Design at Politecnico di Bari – College of Architecture
January 1, 2006 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet