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Creative and driven, with a solid background in social media, graphic design and video. I love planning and creating content that connects with each client's unique style and vision. I'm experienced in developing brand style guides, coordinating content creators, analyzing performance metrics, and delivering high-quality visuals across social platforms to drive engagement.…

Bárbara Araújo

Social Media Manager, Content Creator, Graphic Designer, +2

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Creative and driven, with a solid background in social media, graphic design and video. I love planning and creating content that connects with each client's unique style and vision. I'm experienced in developing brand style guides, coordinating content creators, analyzing performance metrics, and delivering high-quality visuals across social platforms to drive engagement.…

Available to hire

Creative and driven, with a solid background in social media, graphic design and video. I love planning and creating content that connects with each client’s unique style and vision.

I’m experienced in developing brand style guides, coordinating content creators, analyzing performance metrics, and delivering high-quality visuals across social platforms to drive engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Fluent

German

Intermediate

Work Experience

Creative Lead & Content Creator at Lidavi Social

January 1, 2022 - Present

Initially brought on as a social media intern, I quickly took on the roles of content creator and graphic designer, leveraging my background in graphic design and video editing. I create and update brand style guides, oversee content creators to ensure adherence to brand guidelines, and maintain high visual quality standards. Additionally, I conduct trend research and analyze the performance of graphics and videos on social media to optimize engagement and results.

Social Media & Content Creation at Revolve (record label)

January 1, 2022 - January 1, 2024

Crafted and conceptualized the social media calendar in collaboration with the design and video teams.

Communications Manager at Aquela Kombucha

January 1, 2023 - January 1, 2023

Managed both internal and external communication strategies, ensuring effective message delivery to diverse stakeholders. Responsibilities included strategizing, providing creative direction, creating content, designing graphics, producing and editing videos, updating small tasks on the website, overseeing developers for major product launches, and analyzing and tracking results.

Video Editor at Jellysmack

January 1, 2022 - January 1, 2022

Edited raw footage to create engaging and visually appealing videos that align with the creator's brand and content style.

Social Media Manager at Filmin Portugal

January 1, 2025 - Present

Create and curate engaging content, manage the brand’s social media presence, develop marketing campaigns, analyze performance metrics, and foster community engagement.